HRP Paid Media
Following their participation in our Organic Social Media training, Historic Royal Palaces reached out looking for support in Paid Media
Overview
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Leads generated
HRP Organic Social Training
A bespoke training package with the goal to enhance their team's skills and empower them.
Overview
Increased Confidence
The teams came away with increased confidence to post content organically.
The Challenge
Historic Royal Palaces approached us seeking a bespoke training package, they had invested in training previously but found that often it wasn’t relevant to them and their needs. Their goal was to enhance their team’s skills, empowering them with the confidence to develop strategic content that guaranteed an impact.
Key Marketing Challenges
- Ownership of marketing responsibilities had transitioned – previously overseen by the central marketing team, the responsibility has since been transferred to the events team.
- Multiple Team Members across Multiple Locations – with multiple teams across the UK and Ireland, cohesivity of content was a priority. They wanted to ensure all teams were up-skilled and equipped with the confidence to gather and post content across their social media platforms.
- Relevant and Bespoke Training – the team had invested in training previously but found that it didn’t meet their expectations. They were seeking training that was bespoke to their industry, audience and activity.
Our Strategy
Our Social Media Manager led a half-day training session in a workshop format that encouraged collaboration, gave space for idea generation, and created excitement among the teams. Participants left with actionable insights and tools, ready to kickstart their new strategy immediately.
Bringing the Campaign to Life
- Pre-training planning – our Social Media Manager conducted pre-training planning, which included, reviewing Historic Royal Palaces’ current performance, analysing competitors, and assessing industry trends. This ensured that the training not only covered platform best practices and algorithm preferences but also provided tailored insights specifically relevant to Historic Royal Palaces.
- Bespoke training materials – taking the time to create training materials that aligned with the specific objectives set by Historic Royal Palaces, to ensure that the training met their expectations.
- In-person workshop – the training was conducted in person at Hampton Court Palace, one of the many sites managed by the client.
“Just wanted to say thank you so much for yesterday’s training. It was brilliant – you delivered the content in a really engaging way and got us all excited about the next stage in our social media journey. We now have a great base of knowledge to give the team confidence in planning the strategy and creating the content.”
Jo Jennings Business Development Manager
The Results
We pride ourselves on working exhaustively to a set of clearly defined values. These values are established and delivered by our passionate team in every aspect of the work we do, allowing us to achieve the results we strive for. If you want to learn how we can help you reach new peaks, fill out the contact form below!
Increased Confidence
The teams came away with increased confidence to post content organically.
Increased Knowledge
The training gave insight which allowed the teams to take the next step in their strategy planning.
Content Cohesivity
Team members from multiple Palaces all attended the training, moving forward, this will ensure that the content posted across a centralised platform is cohesive and strategic.
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