by Ben Clements | Mar 12, 2021 | Uncategorized
The newly named LinkedIn Message Ads, formerly known as LinkedIn Sponsored InMail, allows LinkedIn users like you and I to send engaging messages directly to other users. You might be wondering what’s so special about Message Ads and why should I pay for this when I... 
by Ben Clements | Feb 1, 2021 | Digital Strategy, Email Marketing, PPC, Social Media
The time has come to scope out the digital landscape of the marketing world. What will digital marketing look and feel like in 2021 and how do you prepare yourself for it? Sure, trends and habits shift and as we can’t predict the future, although a fundamental part of... 
by Natalie Crouch | Jan 29, 2021 | Uncategorized
How the Apple iOS 14 update from Facebook will impact eCommerce advertisers and what measure you can take to minimise impact. Last week Facebook introduced their new iOS 14 update. It’s been the talk of the marketing town for months but what does it actually mean for... 
by Ben Clements | Jan 25, 2021 | Digital Marketing, Digital Strategy, Social Media
Social media marketing has solidified its spot within the marketing mix, with most, if not all businesses having some kind of social media presence. The sheer size of the potential audience and brand visibility that can be gained is too great to ignore. Of the social... 
by Natalie Crouch | Jan 15, 2021 | News
The Peaky team are delighted to announce that we’ll be partnering with Cornwall Mind as our charity of the year. We’ll be supporting the Bodmin-based mental health charity with a range of digital marketing services each month, helping them to increase their presence... 
by Ben Clements | Jan 4, 2021 | Content Marketing, Digital Marketing, Digital Strategy, Email Marketing
With 2020 coming to a close and 2021 kicking off, the new year always seems to spark a time for setting new goals and redefining your brand vision. Although, with so many marketing tools at your disposal, whittling it down and deciding what best suits your business... 
by Ben Clements | Dec 11, 2020 | Digital Marketing, Digital Marketing Tools
There’s no denying that Amazon is a popular platform for consumers purchasing products and one that is continuing to increase in demand. According to Amazon, consumers not only engage with the platform to buy products, 80% of Amazon customers use it to discover new... 
by Chloe Davison | Nov 19, 2020 | SEO
Let’s start by identifying what schema markup is and what it does. Schema markup also known as structured data is a form of microdata that you add to your page’s HTML enabling us to provide extra detail that allows search engines to better understand and absorb our... 
by Ben Clements | Nov 13, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, PPC, Remarketing, Strategy
The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the... 
by Chloe Davison | Oct 20, 2020 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, SEO, Strategy
The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify...