by Natalie Crouch | Feb 13, 2020 | PPC
When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating... 
by Natalie Crouch | Feb 1, 2020 | Blogs, Digital Marketing, Digital Strategy, Strategy
Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy, as a business it’s important that you recognise it. It doesn’t matter what your business does or what industry you work in, there is always something that you can do to... 
by Natalie Crouch | Jan 31, 2020 | Uncategorized
Backlinks are the fire power behind your SEO campaign and play a big part in helping your website to obtain a higher ranking on Google. If you’re not familiar with their importance or you’re unsure how to establish them, read our guide to help kick start your... 
by Natalie Crouch | Dec 20, 2019 | Google Updates, SEO
Data collection through tools like Google Tag Manager and Google Analytics is essential for growing your business’s online reach. Regardless of whether you’re a small independent business or a large commerce site, it’s essential you understand how your potential... 
by Natalie Crouch | Nov 27, 2019 | Uncategorized
With Black Friday and Christmas, the last two months of each year can be a hectic time for your marketing department! But if you want to start the New Year with a bang and hit 2020 running, then it’s important to allocate some time in this final period to prepare. #1... 
by Natalie Crouch | Nov 6, 2019 | Digital Marketing
Is your e-commerce website struggling to appear in search engine results? Are you struggling to get visitors to your website? There are a huge number of ranking factors you can take into consideration when optimising your website – but not all online retailers... 
by Natalie Crouch | Sep 9, 2019 | Digital Marketing, Digital Strategy
Christmas is one of the busiest times for online retailers but all too often e-commerce companies are leaving their planning to last minute. As Summer ends, it’s time to start looking at your Christmas marketing strategy and ensure that you’ve allocated enough time... 
by Natalie Crouch | Sep 4, 2019 | Social Media, Uncategorized
Facebook advertising is a powerful tool that can be used to reach your audiences online. But in order to ensure your adverts are successful, you need to be targeting the right users. Find out how to create the perfect Facebook audience to deliver your adverts to... 
by Natalie Crouch | Aug 30, 2019 | Strategy
Your conversion funnel is a valuable tool for understanding your customers’ experiences online with your company. Find out what a conversion funnel is, how you can map yours and how to use it to boost your marketing performance, here: What Is A Conversion Funnel? A... 
by Natalie Crouch | Aug 23, 2019 | Digital Marketing, Remarketing
Are you focusing all the time on driving new traffic to your business? You may be attracting huge volumes of visitors to your website, but if they don’t immediately buy your products and you’re only interested in new clicks then you’re missing out on a huge number of...