by Natalie Crouch | Sep 9, 2019 | Digital Marketing, Digital Strategy
Christmas is one of the busiest times for online retailers but all too often e-commerce companies are leaving their planning to last minute. As Summer ends, it’s time to start looking at your Christmas marketing strategy and ensure that you’ve allocated enough time... 
by Natalie Crouch | Sep 4, 2019 | Social Media, Uncategorized
Facebook advertising is a powerful tool that can be used to reach your audiences online. But in order to ensure your adverts are successful, you need to be targeting the right users. Find out how to create the perfect Facebook audience to deliver your adverts to... 
by Natalie Crouch | Aug 30, 2019 | Strategy
Your conversion funnel is a valuable tool for understanding your customers’ experiences online with your company. Find out what a conversion funnel is, how you can map yours and how to use it to boost your marketing performance, here: What Is A Conversion Funnel? A... 
by Natalie Crouch | Aug 23, 2019 | Digital Marketing, Remarketing
Are you focusing all the time on driving new traffic to your business? You may be attracting huge volumes of visitors to your website, but if they don’t immediately buy your products and you’re only interested in new clicks then you’re missing out on a huge number of... 
by Natalie Crouch | Aug 16, 2019 | Digital Marketing, PPC
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance – but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC... 
by Natalie Crouch | Aug 10, 2019 | Digital Marketing, Google Updates, SEO
There are over 200 ranking factors that can affect the way Google priorities your website in search results. But just how many are you optimising for? Have a look at some of the most common SEO ranking factors and how you can use these to improve your website’s... 
by Natalie Crouch | Aug 5, 2019 | Content Marketing, Digital Marketing, Digital Marketing Tools, Video
As the second biggest search engine, YouTube sees millions of view requests every day. As a business, you’re missing out on a core opportunity and converting potential if you’re not present on the site. But how do you get the most from your content and how can you... 
by Natalie Crouch | Aug 2, 2019 | Digital Marketing, Digital Marketing Tools, Strategy
Is your website struggling to convert? Are you seeing a huge drop-off in user engagement once they reach a certain page of your site? You could be making a number of simple UX mistakes that can cause even the most loyal follower to leave your site in frustration.... 
by Natalie Crouch | Jul 30, 2019 | Digital Marketing, Digital Marketing Tools, SEO
What Is Google Search Console? Just like Analytics, Google Search Console is an integral free tool from Google that all websites should be using. But many website owners are unaware of the SEO benefits the platform can bring to their domain. Find out what Google... 
by Natalie Crouch | Jul 1, 2019 | Business Awards, Content Marketing
Winning an award is a feeling of great achievement but do you know some of the other less obvious benefits winning in your chosen category could bring to your business? Find out some of the reasons why business awards should be an important addition to your marketing...