Digital Marketing Expertise Worth Shouting About
What Is “AI Visibility” (and why it matters now)
AI Visibility is how easily your business gets found, cited and recommended by AI tools including ChatGPT, Google’s AI Overviews, Perplexity and Copilot.
It sits alongside traditional SEO, not instead of it. Strong AI Visibility combines the foundations of SEO with content and technical optimisation designed to help AI-powered search engines understand, trust and reference your business.
Our approach covers GEO, AEO and AI Search Optimisation, bringing all three together into one joined-up strategy.
Build Your Visibility Across Google and AI Search
Search is no longer limited to traditional Google results. AI-generated answers, recommendations and summaries are creating new ways for customers to discover businesses online.
We optimise your website for both traditional search and AI-powered platforms, helping search engines and AI tools clearly understand what your business does, who it’s for and why it should be trusted.
Understand Your Current AI Visibility With an AI Audit
Find out how and whether your business is currently appearing across ChatGPT, Google AI Overviews, Perplexity and Copilot.
Our AI Visibility audits look at the questions your customers are actually asking and benchmark your visibility against competitors, giving you a clearer picture of where you currently stand and where the opportunities are.
What We Offer
AI Visibility Audit
We check how (and whether) your brand currently appears across ChatGPT, AI Overviews, Perplexity and Copilot for the questions your customers are actually asking and then benchmark you against competitors.
GEO & Content Optimisation
We restructure and rewrite key pages so AI tools can parse, trust and cite them: clear answers up front, strong structured data, credible sourcing, and the semantic clarity generative engines look for.
Technical & Structured Data Setup
Schema markup, crawlability and content architecture that make it easy for AI crawlers (and traditional search engines) to understand exactly what your business does and who it’s for.
Ongoing AI Search Monitoring
AI Overviews and answer engines change constantly. We track your visibility monthly and adjust content and structure as the models and their sources evolve.
AI SEO, Explained Simply
What is AI SEO?
AI SEO is the practice of optimising a website so it’s understood, trusted and referenced by AI tools like ChatGPT, Google AI Overviews and Perplexity, in addition to traditional Google search.
What is GEO (Generative Engine Optimisation)?
GEO is the process of structuring and writing content so generative AI models can accurately understand, summarise and cite it in their answers.
What is AEO (Answer Engine Optimisation)?
AEO focuses on formatting content: clear headings, direct answers and structured data which is easily pulled into AI-generated answers and featured snippets.
Is AI SEO different from traditional SEO?
They overlap heavily. Traditional SEO earns rankings on Google’s results page; AI SEO focuses on being cited and recommended inside AI-generated answers. Both rely on authority, clarity and well-structured content, which is why we treat them as one connected strategy rather than separate services.
How long does AI Visibility work take to show results?
Because AI Overviews and answer engines update constantly, some visibility changes can appear within weeks. Sustainable, competitive AI Visibility (just like traditional SEO) typically builds over 3–6 months.
More Visibility Starts With the Right Strategy. Let’s Talk.
Understand how your business currently appears across traditional and AI-powered search and where there are opportunities to improve your visibility.
Meet The Team
A senior team with a focus on performance. Our award-winning specialists across SEO, paid media, content, email and social work as an extension of your business to deliver measurable results.
Why Peaky Digital?
We’re a full-service SEO and digital marketing agency already delivering results in traditional search. AI Visibility is a natural extension of that core SEO expertise rather than a separate bolt-on service.
Real SEO Fundamentals First
AI visibility is built on many of the same foundations as strong traditional search performance, including authority, structure and clarity.
Transparent Reporting
See where your business appears across AI tools and how that visibility changes month on month.
Clear Straightforward Advice
No unnecessary jargon. We’ll tell you plainly what’s realistic, where the opportunities are and what we recommend focusing on.
