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Tiger Plant

Increasing B2B enquires through PPC



Increase in conversions

The Challenge

Tiger Plant is a specialist hire company based in Swindon, Wiltshire. They offer great quality Plant & Equipment for hire – from reliable diggers, dumpers and forklifts, to machinery for Construction, Fuel Storage Solutions and more. 

They consulted Peaky to assist them in boosting their enquiries through PPC to help make them the go-to plant hire company in Wiltshire and the surrounding counties.

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Services Provided

Tiger Plant

Our Strategy

Tiger Plant had already been running a small number of PPC campaigns on Google Ads so we started with an account analysis to make the most of their pre-existing insights and to see what worked in the past. We then began our own research to identify new keyword themes and focus areas. These insights were used to create several tailored search campaigns targeting those looking for different types of plant hire. 

Since starting work with Tiger Plant in 2020, we have seen great success and have been able to continually optimise their campaigns to get the very best results.

The Results

When we look at the data just before we took their PPC account under our wing and compare Q3 of 2020 to Q3 of 2021, we can see a 100.75% increase in conversions. We can also see that the CPA reduced by 39.19% with the conversion rate sitting at a brilliant 20.89%.


Conversion Rate


Increase In Conversions


Reduction In Cost Per Conversion

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