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Conversion Rate Optimisation

Turn your digital fortunes around with data-led, actionable UX insights. Discover how we can help drive sales with our CRO service.



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CRO Overview

Choices drive conversions. Identify customer choices that are valuable to your brand and optimise your website to help them make positive decisions with our professional CRO service. Conversion Rate Optimisation enhances the performance of your current website traffic, ensuring that you get the most from each and every visitor.

Take a look at our case studies to see what our CRO services have done for our clients, and get in touch today to see what we can do for you.

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Our Strategy

Leading CRO Agency

As industry leaders in digital marketing, Peaky Digital’s specialists are experienced at optimising and improving clients’ websites across a range of industries. Using data-driven strategies, we design an A/B testing programme that focuses on UX design, messaging and functionality to increase website performance and generate ROI.

Make Your Website Work Harder For You

CRO is a powerful way to take your existing website traffic and increase your ROI. Improve conversions and enhance customer experience, all without having to acquire new audiences. Conversion Rate Optimisation focuses on making your existing assets work harder for you.

Create An Affordable Long-Term CRO Optimisation Plan

Tweak, tweak and continue tweaking! Our CRO methodology focuses on small experiments that will enhance both micro and macro conversions on your website. By investing in a long-term optimisation project, you can take the cost of a digital transformation project and turn it into smaller, manageable chunks. 

Hungry for more? Check out these CRO-related articles on the Peaky blog:
5 Ways to Maximise Your Blog’s Reach | How Industry Trends Will Shape Ecommerce in 2023

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Peaky Digital have been brilliant in helping us to promote our business online, Natalie and the team a real experts in their field and we wouldn't hesitate to recommend them to any company who are looking to boost their business online.

Dave Townsend Sapphire Consulting

What We Offer

People are searching for what you have to sell. The problem is that if they don’t find you they can’t buy from you… and that’s costing you money (and a heap of frustration).

Research & Analysis

From Analytics and heatmapping analysis, to user testing and UX design reviews, our rich quantitative and qualitative data will build a landscape of your current website performance and ensure a data-driven CRO strategy that understands your industry and audience.

A/B Testing

Split-test your experiments through Google’s Optimise platform, allowing a safe test for your website’s new features. Once a stronger-performing variant has been found, we can declare a winner and an end to the experiment.

Website Rollout

Implement the winning test variant across your website with complete confidence. Our experts will ensure that your new website features achieve their full potential online.


Understand how users interact with your website with heatmap and scroll findings.

User Testing

Find out exactly what your users think with in-depth user testing.

Analytics Reports

Find out exactly which audiences are visiting your website and understand your pages’ performance online.

Feedback Polls & Surveys

Get rich insights from your audience with feedback polls and user surveys.

UX Reports

Understand customer experience and industry best-practice with our expert UX design reviews.

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Digital Strategy

Plan for future success with a data-led strategy, built for your business by our team of digital marketing experts.

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