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The Top 7 eCommerce Metrics to Track in Google Analytics

Jan 13, 2023

So you’ve just set up your eCommerce business website and configured how you want it to…

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PPC 2023 Predictions

Jan 4, 2023

As the new year kicks off, many PPC experts have been providing predictions for 2023…

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Tactics to Help You Excel with Google’s Responsive Search Ads

May 26, 2022

From the 30th of June 2022, Expanded Text Ads (ETAs) will no longer be available to…

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The Essential D2C Marketing Checklist for 2022

Mar 16, 2022

The D2C business model has enjoyed renewed popularity in recent years. With consumers becoming ever-more mindful…

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What Are Performance Max Campaigns on Google Ads?

Mar 14, 2022

First introduced in November 2021, Performance Max is Google Ads’ shiny new campaign type focussed on…

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PPC : What you need to know about Dynamic Search Ads.

Feb 10, 2022

What are dynamic search ads? Dynamic search ads (DSAs) are available on Google Ads and are…

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Ad fatigue – What it is and how to change it!

Jan 28, 2022

You’ve seen a recent dip in the performance of your campaigns, and you’re starting to look…

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PPC & the Importance of Relevant Landing Pages

Dec 26, 2021

Ensuring that you’re directing traffic to a relevant landing page after they click on your ad…

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Auditing Your PPC Google Ads

Sep 25, 2021

Tackling Your PPC Audit: Where to Start? So, you’ve planned your Google PPC campaign, put it…

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Address 2 Mariners Walk
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Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
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cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
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Cookie	Duration	Description
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Cookie	Duration	Description
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_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_JTNWJ96770	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_86226029_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
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fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
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Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
AnalyticsSyncHistory	1 month	No description
DEVICE_INFO	5 months 27 days	No description
li_gc	5 months 27 days	No description
ln_or	1 day	No description

Paid Media

Search, Social & Email

Strategy

PPC

The Top 7 eCommerce Metrics to Track in Google Analytics

PPC 2023 Predictions

Tactics to Help You Excel with Google’s Responsive Search Ads

The Essential D2C Marketing Checklist for 2022

What Are Performance Max Campaigns on Google Ads?

PPC : What you need to know about Dynamic Search Ads.

Ad fatigue – What it is and how to change it!

PPC & the Importance of Relevant Landing Pages

Auditing Your PPC Google Ads

Want to know why your website isn’t getting the traffic it deserves?

Falmouth

London