Reynolds & Slater Opticians
Optimising Local SEO to reach a wider audience for Cornwall-based opticians in Falmouth and Penzance.
Website
57.98%
Increase in Website Sessions
The Challenge
Reynolds aimed to improve their Local SEO with help from the Peaky team, optimising their on-site content to encourage new users to visit their site and expand their audience.
Our Strategy
Our SEO team began by looking into the current website rankings and results for Reynolds & Slater, using the information provided to help build a working SEO strategy that focused on both content and technical SEO to help boost website traffic.
We focused on content optimisations such as the optimisation of landing pages and blogs, as well as technical fixes of errors across the site. We conducted keyword research to discover useful key terms to use across the site to help magnify Reynolds & Slater across search engines.
Once we had created the relevant strategies, it was time to start implementing them across the site.
The Results
Using our SEO strategies to help create a content and technical focus on the website we were able to help increase the website's traffic through organic search results and boost goal completions across the site.
57.98%
Increase in Website Sessions
55.56%
Increase in Traffic
36.70%
Decrease in Bounce Rate
23%
More appointments were booked in January 2023 than in the previous year
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