Back To All Case Studies

Reynolds & Slater Opticians

Optimising Local SEO to reach a wider audience for Cornwall-based opticians in Falmouth and Penzance.



Increase in Website Sessions

The Challenge

Reynolds aimed to improve their Local SEO with help from the Peaky team, optimising their on-site content to encourage new users to visit their site and expand their audience.

Share Case Study

Reynolds & Slater Opticians

Our Strategy

Our SEO team began by looking into the current website rankings and results for Reynolds & Slater, using the information provided to help build a working SEO strategy that focused on both content and technical SEO to help boost website traffic.

We focused on content optimisations such as the optimisation of landing pages and blogs, as well as technical fixes of errors across the site. We conducted keyword research to discover useful key terms to use across the site to help magnify Reynolds & Slater across search engines.

Once we had created the relevant strategies, it was time to start implementing them across the site.

The Results

Using our SEO strategies to help create a content and technical focus on the website we were able to help increase the website's traffic through organic search results and boost goal completions across the site.


Increase in Website Sessions


Increase in Traffic


Decrease in Bounce Rate


More appointments were booked in January 2023 than in the previous year

Ready to unleash your brand's capabilities in 2024?

Brand awareness, business growth or a bigger and better ROI, our team of digital specialists are here to help you get the most from your brand. Let's start a new partnership today.

  • To find out more, please visit our privacy page.

  • This field is for validation purposes and should be left unchanged.