Google Op-demise: What’s Happening to Google Optimise?
Feb 23, 2023
In 2023 we will be seeing the end of Google Optimise, with Google ‘sunsetting’ the feature…
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Getting Started with Google Tag Manager
Oct 27, 2021
Though Google Tag Manager can seem a very foreign concept on the surface, it’s one that…
What Really Influences Your Google Rank?
Oct 6, 2021
Understanding What Google is Looking for On Your Website When optimising your website, you probably want…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Google Currents Launches to Replace Google Plus
Aug 12, 2020
There are always new systems, softwares and programs being introduced into the digital world. If you…
7 Things Your Brand Should Be Doing Immediately In Response To Covid-19
Apr 16, 2020
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt…
A Beginners Guide To Google Search Console
Jul 30, 2019
What Is Google Search Console? Just like Analytics, Google Search Console is an integral free tool…
9 Ways To Use Google Trends For Your Marketing Strategy
Jun 7, 2018
Marketing teams with small budgets, or advertisers looking to strengthen their marketing campaigns, are often on…
Optimising your PPC Campaign for Success
Apr 30, 2018
Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order…
The Importance of Anchor Text in Backlinks
Apr 23, 2018
The Importance of Backlinks and Anchor Text We all know the important role link building plays…
Five Reasons PPC Isn’t Right For Your Business
Apr 2, 2018
Should you use PPC for your Business? PPC is always great for your business, right? Wrong….
Why Your PPC Campaigns Need To Be Using Advert Extensions
Mar 26, 2018
At the start of this year Google retired the review extensions format from their adwords platform;…
