Getting Started with Google Tag Manager
Oct 27, 2021
Though Google Tag Manager can seem a very foreign concept on the surface, it’s one that…
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Auditing Your PPC Google Ads
Sep 25, 2021
Tackling Your PPC Audit: Where to Start? So, you’ve planned your Google PPC campaign, put it…
The 2021 Digital Marketing Playbook
Feb 1, 2021
The time has come to scope out the digital landscape of the marketing world. What will…
Black Friday Marketing – What to Do on The Day
Nov 13, 2020
The build-up to Black Friday is a busy and important time for online retailers, with preparation…
Planning a Successful Google PPC Campaign
Oct 13, 2020
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Get Your Business Black Friday Ready
Sep 7, 2020
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is…
Reach New Audiences With Free Google Shopping Listings
Apr 29, 2020
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google…
7 Things Your Brand Should Be Doing Immediately In Response To Covid-19
Apr 16, 2020
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt…
‘Buy Online’ Surges – Is Your Business Capitalising?
Mar 31, 2020
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies…
Frequency Capping: How Much Is Too Much?
Feb 13, 2020
When it comes to remarketing, brand awareness is a key goal for your campaign activity. But…
The 5 Things You Need In Place For Your 2020 Marketing Strategy
Nov 27, 2019
With Black Friday and Christmas, the last two months of each year can be a hectic…
5 Common PPC Mistakes You’re Making
Aug 16, 2019
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted…