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Frequency Capping: How Much Is Too Much?

Frequency Capping: How Much Is Too Much?

When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating...
5 Common PPC Mistakes You’re Making

5 Common PPC Mistakes You’re Making

PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance – but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC...
Why Bing is a Valuable Paid Media Platform

Why Bing is a Valuable Paid Media Platform

When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which...