by Natalie Crouch | Apr 8, 2019 | PPC
When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which... 
by Natalie Crouch | Jan 18, 2019 | Digital Marketing, PPC
Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,... 
by Natalie Crouch | Jul 1, 2018 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, News, PPC
Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is... 
by Natalie Crouch | Jun 22, 2018 | Digital Marketing, Google Algorithms, Google Shopping, PPC
Google Adwords Management Over the past few months Google has been urged to crack down on sites such as ticket selling domains like Viagogo when it comes to policing Adwords promoted listings. Users expectations of Adwords adverts are that Google will have vetted the... 
by Natalie Crouch | Jun 3, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy, PPC
Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a... 
by Natalie Crouch | May 29, 2018 | Blogs, Digital Marketing, Google Algorithms, Google Shopping, News, PPC
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real...