by Natalie Crouch | Apr 29, 2020 | Digital Marketing, Google Algorithms, Google Shopping, Google Updates, PPC
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format – offering free listings to retailers to advertise their... 
by Natalie Crouch | Apr 16, 2020 | Content Marketing, Digital Marketing, Digital Strategy, Email Marketing, PPC, Remarketing, SEO, Social Media, Strategy
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,... 
by Natalie Crouch | Mar 31, 2020 | Digital Marketing, Digital Strategy, PPC, Strategy
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over... 
by Natalie Crouch | Feb 13, 2020 | PPC
When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating... 
by Natalie Crouch | Aug 16, 2019 | Digital Marketing, PPC
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance – but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC... 
by Natalie Crouch | Apr 8, 2019 | PPC
When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which...