by Ben Clements | Nov 13, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, PPC, Remarketing, Strategy
The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the... 
by Ben Clements | Oct 13, 2020 | Blogs, Digital Marketing, Google Shopping, PPC, Strategy
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can... 
by Ben Clements | Sep 7, 2020 | black friday, Blogs, Digital Marketing, Digital Strategy, Email Marketing, PPC, Social Media, Strategy
One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale... 
by Natalie Crouch | Apr 29, 2020 | Digital Marketing, Google Algorithms, Google Shopping, Google Updates, PPC
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format – offering free listings to retailers to advertise their... 
by India Gumbley | Apr 16, 2020 | Content Marketing, Digital Marketing, Digital Strategy, Email Marketing, PPC, Remarketing, SEO, Social Media, Strategy
As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,... 
by Natalie Crouch | Mar 31, 2020 | Digital Marketing, Digital Strategy, PPC, Strategy
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over...