by Natalie Crouch | Mar 31, 2020 | Digital Marketing, Digital Strategy, PPC, Strategy
As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over... 
by Natalie Crouch | Feb 13, 2020 | PPC
When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating... 
by Natalie Crouch | Aug 16, 2019 | Digital Marketing, PPC
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance – but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC... 
by Natalie Crouch | Apr 8, 2019 | PPC
When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which... 
by Natalie Crouch | Jan 18, 2019 | Digital Marketing, PPC
Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,... 
by Natalie Crouch | Jul 1, 2018 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, News, PPC
Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is...