5 Common PPC Mistakes You’re Making

5 Common PPC Mistakes You’re Making

PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance – but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC...
Why Bing is a Valuable Paid Media Platform

Why Bing is a Valuable Paid Media Platform

When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which...