by Natalie Crouch | Feb 5, 2019 | Digital Marketing, News
We’re delighted to announce that we’ll be partnering with two animal organisations as our charities of the year – Last Chance Hotel, in Cornwall, and Leicester Animal Aid, in Leicester. We’ll be helping both charities out with a range of digital services... 
by Natalie Crouch | Jul 1, 2018 | Blogs, Digital Marketing, Digital Strategy, Google Algorithms, News, PPC
Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is... 
by Natalie Crouch | May 29, 2018 | Blogs, Digital Marketing, Google Algorithms, Google Shopping, News, PPC
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real... 
by Natalie Crouch | May 10, 2018 | Digital Marketing, Digital Strategy, Google Algorithms, News, SEO
Mobile First Indexing At the end of last month Google announced that, after much consideration, it would now be indexing mobile sites first; cementing a new era of search engine optimisation. Typically Google had used the desktop version of a website for ranking... 
by Natalie Crouch | Feb 27, 2018 | Digital Marketing, News
What does GDPR mean for your Digital Marketing ‘GDPR’ is the latest buzzword in the digital industry – and not necessarily for any of the right reasons. Find out more about the acronym, and what it means for your online (and physical) business practices. It’s been... 
by Natalie Crouch | Feb 12, 2018 | Digital Marketing, News, SEO
How to Utilise Google’s Increased Meta Descriptions In a long-predicted (but quietly announced) move, Google updated its meta description snippet-length at the end of last year. So, what does this mean for you? In December last year, Google increased the...