Christmas is one of the busiest times for online retailers but all too often e-commerce companies are leaving their planning to last minute. As Summer ends, it’s time to start looking at your Christmas marketing strategy and ensure that you’ve allocated enough time and resource to get it completed in time.
See some of our recommendations for things to consider when planning your Christmas marketing campaign:
#1 Order Promotional Merchandise In Advance
Presents and Christmas cards are a nice touch that can make a great impression and support brand awareness.If you’re planning on sending a Christmas gift or card to clients and stakeholders then you’ll need to order these in advance to ensure you don’t miss the deadline.
#2 Create Graphics For Your Marketing
Eye-catching graphics are great for drawing in audiences and getting them in the festive mood. Make a bank of graphics in advance and think about adding some great Christmas touches, like switching our your logo and home page banner for a festive version.
#3 It’s All About Gifts, Gifts, Gifts
In the Christmas season everyone is looking for gifts for their loved ones, so make sure they see your products as a good option! You can start framing your products as gifts, by using descriptions, emails, blogs and social media posts to highlight them, such as ‘makes an ideal gift for XXXX’. Add in ‘gift’ search terms to your PPC campaigns to ensure that you’re capitalising on the search volume for this around Christmas. You can even get in touch with local publications and pitch your products to be included in their online Christmas gift lists.
#4 Make Use Of Emails
Plan some email marketing campaigns that will drive traffic and revenue this festive period! Sales, gifts announcements and free delivery are just some great messages you can use for your email campaigns.
#5 Set Up A Festive Remarketing Campaign
Give your audiences fresh creatives to capture their attention with a new set of remarketing banners just for the festive season. Get these designed in advance and ready to go live once the Christmas season begins!
Get Help With Your Christmas Marketing Campaign
Do you want to create a revenue-driving Christmas campaign? Or need help with Christmas graphic creation? Our expert team can help! We work with you to understand your marketing goals and help you produce a festive campaign that will make your e-commerce business stand out. Get in touch today to find out more!