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Mar 11, 2019heatmapping, ux
Heatmapping software is a valuable marketing and analysis tool that can be used for a variety of purposes. The results of heatmapping can help you spot opportunities for improving your website, test theories you may have and provide invaluable insights about user behaviour.
Find out more about how heatmapping software can help you, here:
Heatmapping is a form of software that compiles user interactions and behaviours on your website and turns them into an image that shows ‘heat’. The more a user has interacted with a particular area or element, the ‘warmer’ the colour.
There are several different types of heatmaps you can generate, and each provide a different set of data from which to draw recommendations. The main types of heatmaps are:
The data gathered from heatmapping is invaluable for improving the performance of your website. Just by gathering data on the ways your audience interact with your landing pages, you can spot opportunities and gain valuable insights. Some examples of the way this data can be used include:
Your heatmapping software can offer a variety of additional useful features that can be used to optimise your website. These include:
For help implementing and analysing the data from your heatmapping software, get in touch with our team today. Our services include installation and monitoring of software and consultation based on the data from your campaigns. Contact our team today!
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