Twitter has a huge presence for a lot of business’. Consumers are changing the digital landscape meaning businesses have to keep up in order to capitalise on business.

We found out the below factors from Hubspot, showing you why Twitter is so important:

  • 3 billion accounts
  • 210 million active users
  • 80% of users access it via mobile
  • 80% of millenials use Twitter via mobile
  • 23% of the internet users are on Twitter
  • Twitter is more popular among men than women
  • 37% of users are aged between 35-54 and 23% are aged 55+
  • 500 million people visit Twitter monthly without logging in
  • Twitter users send 6,000 tweets per second
  • 92% of companies tweet more than once per day
  • 81% of users say Twitter impacts their purchasing decisions more than TV
  • 52% of users say they’ve bought a products they first saw on Twitter
  • 85% of followers feel more connected to a business after following
  • 84% of followers who interact with a brand share positive experiences
  • Companies using Twitter for customer service see a 19% increase in customer satisfaction
  • 72% of brand followers are likely to buy in the future
  • Tweets with links have a 2x better chance of being retweeted
  • Tweets with images have 150% more overall engagement

If you need advice on Twitter and how you should be using the platform, get in touch with us today.