Are you focusing all the time on driving new traffic to your business? You may be attracting huge volumes of visitors to your website, but if they don’t immediately buy your products and you’re only interested in new clicks then you’re missing out on a huge number of potential leads. Find out more about remarketing, what it is and how you can use it to help your business.

 

What Is Remarketing?

Remarketing is a focussed marketing activity that targets previous visitors to your website. By serving tailored adverts to people that have visited your site, you can ensure that you keep this audience in your conversion funnel without them dropping off.

 

How Does Remarketing Work? 

Remarketing uses a pixel (made from javascript code) that tracks the user who has visited your site. The pixel allows your remarketing platform, such as Adwords, to serve adverts to the pooled audience. It can track the type of engagement a user has made, such as specific landing pages they’ve visited or whether they’ve made a purchase, and segment the audience accordingly.

 

What Remarketing Platforms Can I Use?

Remarketing is easy to set up across multiple platforms, including Adwords and Facebook. With Adwords you can create a remarketing list directly using their generated pixel, or link an audience already created within your Google Analytics account.

 

What Are The Benefits Of Remarketing?

Remarketing is an ideal supporting channel for most businesses running existing activity to drive traffic to website. Because the user has already visited your website, you know they’re much more likely to be engaged with your products and services – after all there was a reason for checking you out in the first place of course! With remarketing clicks typically tend to be a much lower CPC than generic PPC or social media paid advertising, making it a cost-effective way to drive huge number of interested users back to your site!

 

How To Use Remarketing To Your Advantage

When you target your remarketing adverts at your audience you need to think about their motivations. Why didn’t they convert in the first place? Do they need a longer time to consider your product and more information to come to a decision? Did they find your product too expensive? You could serve them unique offers, such as discount codes, or nudge them to a white paper that gives them knowledge to make an informed purchase decision!

 

Get Started With Remarketing Campaign

If you want to learn more about remarketing, or want to discuss strategies around engaging previous visitors of your website, then get in touch with our team today! We can help you analyse opportunities, design campaigns and implement them in the digital space. Contact our specialists here.