Remarketing for Google & Facebook
At Peaky Digital, we know that sometimes it takes more than one attempt to successfully market a product or service. This is why we help businesses to remarket for Google and Facebook. If you failed to make a sale or gain a new lead via your business website, remarketing for Google and Facebook can help.
What is Remarketing for Google and Facebook?
When it comes to digital marketing, sometimes a call to action on your website isn’t enough. We’ve all visited a website and then promptly left, assuming that we haven’t found what we’re looking for. Despite being interested, something prevented us from going ahead and making a purchase. This is often the case for your target market. However, remarketing for Google and Facebook can help. If someone visits your website but it fails to lead to a conversion, remarketing works well to remind them of what you’re offering.
Remarketing for Google and Facebook is the process of marketing a specific product or service to a potential customer, after they didn’t make a purchase the first time around. Google and Facebook allow you to show your advertisement to anyone who has visited your website. This gives you a second chance at trying to grab their attention. Remarketing for Google and Facebook can also work by showing someone other products that they may be interested in. For example, you can market a product that goes well with what they have already bought.
There’s no need to give up on marketing to someone simply because they did not make a purchase the first time around. Instead, it’s beneficial to remind them again and again. Not only does this increase the chances of gaining a new lead and convincing someone to go ahead with the product or service, but it also helps to create a strong relationship between you and them.
Professional Remarketing Services at Peaky Digital
If you’re new to digital marketing, you may be a little unsure of how remarketing for Google and Facebook works. Luckily, we’re on hand to help. At Peaky Digital, we can take care of all remarketing for Google and Facebook needs. It doesn’t matter what you’re marketing or who you’re marketing to, we can give you the best chance of success. To find out more about remarketing or any of our other digital marketing services, get in touch. Contact Peaky Digital today via the online contact form.
“Natalie has been an absolute joy to work with. Her professional but friendly approach to the ever evolving world of SEO has been greatly appreciated. Natalie has helped us with our portfolio of businesses, understanding our varying target markets and implementing the necessary SEO to boost our rankings, as well as managing our PPC campaigns. We look forward to continuing to work with Natalie, and would not hesitate to recommend Peaky Digital.”
Aletha Mays
Marketing Manager, St Aubyn Estates
See Our Results For Yourself
With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!
If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
THE TOOLS BEHIND OUR CAMPAIGNS
OUR PAID SEARCH EXPERTISE
Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads
We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.
We transformed Gymwear’s online visibility when we took over their PPC campaign.
So how did we do it? Read our case study.
PPC strategy
Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.
Implementation
We work to deliver the chosen strategy to attract new customers as well as bring old customers back.
Reporting
We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.
Adcopy Writing
We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.
Remarketing
Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.
YouTube Advertising
Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.
Shopping Ads
We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.
Ad Extensions
Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.
Data Analysis
We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.
Choosing the Correct Channels
A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.
Keyword Research
We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.
Conversion Tracking
One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.
COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW
WANT MORE PPC? VIEW OUR LATEST PPC BLOG ARTICLES
Planning a Successful Google PPC Campaign
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
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