Display Network Advertising
Within the realm of digital marketing, there are a number of fantastic ways to gain recognition and exposure of a product or service. Whether you’re an established brand or a relatively small business, there are lots of different digital marketing techniques. One of these is display network advertising.
As a team of digital marketing specialists, we have a great deal of experience with display network advertising. Regardless of your business or budget, we’re able to create a bespoke display network advertising strategy. To do this, we take you and your target market into account. Then, we find a strategy that will work well.
What is Display Network Advertising?
Though you may not have been aware of it at the time, you will have probably seen examples of display network advertising when browsing the web. The small banners and boxes promoting a product or service on different websites are all part of display network advertising. Whereas pay per click advertising places advertisements on a specific search engine, display network advertising places them on a network of popular websites.
The aim of display network advertising is to market products to a specific audience; this could be based on their age, gender, location and even their interest. These targeting options means that you can market to potential customers when the time is right. Instead of sending them a marketing email that they may never see or trying to reach them inconveniently on social media, display network advertising markets to them when they are most likely to see it and respond to it. For example, when someone is searching for a specific product or service, your advertisement will appear. As they are already looking for what you are offering, that individual is likely to respond positively to your advertisement.
Display Network Advertising at Peaky Digital
At Peaky Digital, we offer a wide range of advertising services and this includes display network advertising. There are a number of fantastic benefits to using display network advertising for both products and services, which is why it’s a popular route for businesses of all sizes to take. In fact, it’s a technique that we include in many of our bespoke digital marketing strategies. To find out more about display network advertising or for more information on any of our other digital marketing services, get in touch. Contact Peaky Digital today on 01872 302 371 or via the online contact form.
We transformed Gymwear’s online visibility when we took over their PPC campaign.
So how did we do it? Read our case study.
“Peaky Digital have helped optimise our PPC campaigns, creating new opportunities to get new customers to the website. As a result, we’ve seen a decrease in our bounce rate, an increase in our click through rate and have a more tailored campaign.”
Phil Elliott
Director, GymWear
THE TOOLS BEHIND OUR CAMPAIGNS
OUR PAID SEARCH EXPERTISE
Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads
We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.
See Our Results For Yourself
With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!
If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
PPC strategy
Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.
Implementation
We work to deliver the chosen strategy to attract new customers as well as bring old customers back.
Reporting
We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.
Adcopy Writing
We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.
Remarketing
Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.
YouTube Advertising
Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.
Shopping Ads
We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.
Ad Extensions
Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.
Data Analysis
We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.
Choosing the Correct Channels
A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.
Keyword Research
We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.
Conversion Tracking
One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.
COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW
WANT MORE PPC? VIEW OUR LATEST PPC BLOG ARTICLES
5 Common PPC Mistakes You’re Making
PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance - but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC...
Why Bing is a Valuable Paid Media Platform
When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which...
Tips for your 2019 PPC Campaign & Strategy
Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,...