Display Network Advertising
Within the realm of digital marketing, there are a number of fantastic ways to gain recognition and exposure of a product or service. Whether you’re an established brand or a relatively small business, there are lots of different digital marketing techniques. One of these is display network advertising.
As a team of digital marketing specialists, we have a great deal of experience with display network advertising. Regardless of your business or budget, we’re able to create a bespoke display network advertising strategy. To do this, we take you and your target market into account. Then, we find a strategy that will work well.
What is Display Network Advertising?
Though you may not have been aware of it at the time, you will have probably seen examples of display network advertising when browsing the web. The small banners and boxes promoting a product or service on different websites are all part of display network advertising. Whereas pay per click advertising places advertisements on a specific search engine, display network advertising places them on a network of popular websites.
The aim of display network advertising is to market products to a specific audience; this could be based on their age, gender, location and even their interest. These targeting options means that you can market to potential customers when the time is right. Instead of sending them a marketing email that they may never see or trying to reach them inconveniently on social media, display network advertising markets to them when they are most likely to see it and respond to it. For example, when someone is searching for a specific product or service, your advertisement will appear. As they are already looking for what you are offering, that individual is likely to respond positively to your advertisement.
Display Network Advertising at Peaky Digital
At Peaky Digital, we offer a wide range of advertising services and this includes display network advertising. There are a number of fantastic benefits to using display network advertising for both products and services, which is why it’s a popular route for businesses of all sizes to take. In fact, it’s a technique that we include in many of our bespoke digital marketing strategies. To find out more about display network advertising or for more information on any of our other digital marketing services, get in touch. Contact Peaky Digital today on 01872 302 371 or via the online contact form.
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If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
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