Google Ad Grants for Charities

At Peaky Digital, we work with a number of different industries and businesses; this includes charities and not-for-profit organisations. Over the years, we have come to learn that charities require a different style of digital marketing than a standard company would. This is largely to do with the fact that they rarely market a specific product or service, and rather they’re marketing a cause or solution to a problem. However, this is often halted by a lack of funding. Google Ad Grants for charities combats this by ensuring eligible charities receive grants to kick start their Google AdWord campaigns.

How Do Google Ad Grants for Charities Work?

Though many businesses have a large budget to use on digital marketing, most charities and not-for-profit organisations do not. This is because most of the money a charity makes is used for charitable purposes, meaning there’s often very little left for digital marketing. Google AdWords is a fantastic way for a charity and not-for-profit to gain exposure and success online, but it’s something that many do not have the funds to do. Luckily, this is where Google Ad Grants come in.

Google offers grants to charities and not-for-profits to use on Google AdWords. Those who receive the Google Ad Grants can receive up to $10,000 per month to use within Google AdWords. This is offered to charities in over 50 countries and many charities are eligible. In order to be eligible to apply for a Google Ad Grant, you must hold a current charity status in the country you operate in. Plus, you must also have a fully functioning website with a good amount of content. Though there are some restrictions, most charities can take advantage of a Google Ad Grant.

Are You Interested In Google Ad Grants for Charities?

If you’re interested in Google Ad Grants and would like to know more, the team here at Peaky Digital can help. With a great deal of experience with advertising using Google and PPC, we’re on hand to guide you through the Google Ads process. Regardless of how small or established the charity is, you can rely on us. We can create a Google Ad strategy that’ll work well for you, your charity and your target market. To find out more about Google Ad Grants for charities, get in touch. Contact Peaky Digital today on 01872 302 371 or via the online contact form.

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If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors