Ecommerce PPC Agency
Ecommerce PPC guarantees that your best-selling products will be seen by precisely the people who are looking to buy. Being found at the very top of Google for all the keywords you want can be one of the fastest ways to increase your brand awareness and sales.
Expert Ecommerce PPC Services
As a Google Partner PPC Agency our team expertly manage your paid search campaigns to increase your Google AdWords performance so you appear higher than your competitors and pay less per click.
Our eCommerce PPC and lead generation strategies include seasonal search behaviour analysis, best practice campaign architecture and daily account optimisation.
For e-commerce sites, Google Adwords can be a love/hate affair; many try to take advantage of in-house Adwords campaigns which often result in little or no return. Some find it difficult to decrease costs, so that the return on investment of their campaigns make business sense or they miss having a strategy altogether.
Google shopping has changed how Adwords works for e-commerce sites. Google shopping is one of the best marketing tools out there, but if you are finding it difficult to make it cost effective or increase overall sales, then perhaps you need a helping hand?
We have a substantial amount of experience in helping brands grow online so if you’re an ambitious retailer and you are looking for better performance and ROI from your PPC investments then please get in touch and we’ll help you identify opportunities for online growth.
We transformed Gymwear’s online visibility when we took over their PPC campaign.
So how did we do it? Read our case study.
“Peaky Digital have helped optimise our PPC campaigns, creating new opportunities to get new customers to the website. As a result, we’ve seen a decrease in our bounce rate, an increase in our click through rate and have a more tailored campaign.”
Phil Elliott
Director, GymWear
THE TOOLS BEHIND OUR CAMPAIGNS
OUR PAID SEARCH EXPERTISE
Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads
We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.
See Our Results For Yourself
With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!
If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors
PPC strategy
Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.
Implementation
We work to deliver the chosen strategy to attract new customers as well as bring old customers back.
Reporting
We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.
Adcopy Writing
We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.
Remarketing
Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.
YouTube Advertising
Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.
Shopping Ads
We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.
Ad Extensions
Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.
Data Analysis
We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.
Choosing the Correct Channels
A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.
Keyword Research
We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.
Conversion Tracking
One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.
COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW
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