Advertising on Google

If you’re looking to boost your digital marketing efforts, it may be time to consider advertising on Google. Google AdWords allows businesses to run a range of different advertisements on its search engine results, all of which are listed with a small ‘ad’ notification. Though the advertisements look similar to standard search results, they are listed above others and are easily found by potential customers.

Why Should You Considering Advertising on Google?

There are a number of impressive benefits that come with advertising on Google, which is why it’s such a popular digital marketing technique for businesses of all sizes. For example:

It Helps You to Be Found Online – Let’s face it, being found online can be difficult. With so many competitors out there and everyone trying their best to succeed with SEO, simple digital marketing efforts are not always enough. This is where advertising on Google comes in. Google AdWords allows you to advertise your very best products and services online, in a way that potential customers will see.

It Helps You to Gain Leads and New Customers – As advertising on Google increases the number of people who will find you online, it also does a great job of helping you to gain new customers. With more people seeing what you are advertising, there’s a high chance of you gaining new leads that you would not have gained otherwise.

It Boosts SEO Efforts – There are a number of tools and techniques that go into SEO efforts, but sometimes these need a little bit of assistance. With so many other businesses online, standard SEO efforts are not always enough. However, advertising on Google can help. By helping to increase website traffic, advertising on Google can boost your existing SEO strategy.

Its Cost Effective and Affordable – Though you may initially assume that advertising on Google is expensive, it really doesn’t have to be. There are a number of great options when it comes to Google AdWords, which means we’re able to create a strategy with your specific requirements in mind. Regardless of budget, Google advertising works well.

Advertising on Google With Peaky Digital

At Peaky Digital, we have a lot of experience with advertising on Google. We understand the huge benefits that advertising on Google has for a business, such as increasing website traffic and gaining new leads. To find out more about Google advertising or for information on any of our other services, get in touch. Contact Peaky Digital via the online contact form.

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“Natalie has been an absolute joy to work with. Her professional but friendly approach to the ever evolving world of SEO has been greatly appreciated. Natalie has helped us with our portfolio of businesses, understanding our varying target markets and implementing the necessary SEO to boost our rankings, as well as managing our PPC campaigns. We look forward to continuing to work with Natalie, and would not hesitate to recommend Peaky Digital.”

Aletha Mays

Marketing Manager, St Aubyn Estates

See Our Results For Yourself

With all the PPC companies out there, we know it’s hard to know who to trust your campaigns with so don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them to hear it first hand!

If you want to get things started with Peaky Digital, we start by auditing your PPC activity to date. We look at what’s worked with your target audience, and what’s not. More specifically, where are you getting the best cost-per-acquisition, and how can we improve on that? We explore everything you’ve been doing, and thoroughly benchmark you against your competitors

Case Studies

THE TOOLS BEHIND OUR CAMPAIGNS

OUR PAID SEARCH EXPERTISE

Adwords | Google Shopping | Bing Ads | Remarketing | RSLAs | Gmail Ads

We’re fluent in every aspect of Paid Search, from AdWords and RLSAs to Google Shopping and gmail sponsored ads. And when PPC changes and evolves, we change and evolve with it.

As a company founded on CPA values we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.

We transformed Gymwear’s online visibility when we took over their PPC campaign.

So how did we do it? Read our case study.

GymWear Case Study

PPC strategy

Creating a PPC strategy that’s right for you is crucial. Understanding your business, industry and competitors is key to develop a strategy that’s going to deliver the strongest return on ad-spend.

Implementation

We work to deliver the chosen strategy to attract new customers as well as bring old customers back.

Reporting

We produce reports on a monthly basis to provide you with insightful information on your campaigns. We report on the key metrics you’re most interested in, allowing you to know exactly how well you’re campaign is performing month on month, and year on year.

Adcopy Writing

We ensure your PPC adverts are focused to the adgroups keywords and to the landing pages on your website, using strong call to actions to really increase your click through rate. We split test adcopy continuously to be sure we are getting the best possible results, increasing your quality score, and essentially, keeping your cost per clicks as low as possible.

Remarketing

Less than 95% of your customers will convert the first time they visit your website and will on average, visits 2-4 competitors before they make their final conversion decision. We create brand and dynamic remarketing campaigns to bring back those visitors who have left your website back.

YouTube Advertising

Youtube is the second biggest search platform in the UK and has a huge advertising platform behind it. If you’re waning to showcase videos to a relevant audience or implement your shopping feed onto Youtube shopping campaigns, Peaky Digital can help you create a Youtube marketing strategy.

Shopping Ads

We set up, manage and optimise your shopping campaigns and product listing ads to promote your online shop. Management of your Google feed allows us to ensure the right product shows for the right keywords.

Ad Extensions

Ad extensions have become a crucial part of the PPC landscape. Ad extensions transform your adverts, giving you the opportunity to stand out over your competitors, adding in all your USPs to increase your click through rate.

Data Analysis

We keep on top of the data for you so you don’t need to worry. We continually check keyword trends in your industry, keeping an eye on your competitors to ensure we are always at the peak in your industry.

Choosing the Correct Channels

A lot of people think of PPC as just being text ads at the top of Google, however, any expert knows there’s a lot more to it than that and each business will react well to different channels. We use remarketing to get people back to your website, Gmail Sponsored Promotions to get your brand in front of a particular audience with specific interests and Google Shopping to boost sales to your online shop.

Keyword Research

We’ll ensure you’re targeting the most appropriate keywords and not wasting any of your adspend. We look into keyword data and take into consideration areas such as seasonaility to ensure we are always upweighting budgets to keywords that work particularly well for that month. We also keep on top of any new search terms to keep you ahead of your competitors.

Conversion Tracking

One of the first things we do when we take on a campaign is make sure your conversion tracking is set-up correctly. This is crucial to any campaign and allows us to optimise campaigns as well as report on actual ROI. We track conversions in lots of forms, from contact form submission, to a transaction online, to a data capture form being used for your email newsletter.

COULD YOUR PPC CAMPAIGN BE WORKING HARDER FOR YOUR BUSINESS? GET IN TOUCH FOR A PPC REVIEW

WANT MORE PPC? VIEW OUR LATEST PPC BLOG ARTICLES

Planning a Successful Google PPC Campaign

Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?

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