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    The 2021 Digital Marketing Playbook

    The 2021 Digital Marketing Playbook

    The time has come to scope out the digital landscape of the marketing world. What will digital marketing look and feel like in 2021 and how do you prepare yourself for it? Sure, trends and habits shift and as we can’t predict the future, although a fundamental part of...

    Designing a LinkedIn Content Marketing Strategy to Get You Noticed

    Designing a LinkedIn Content Marketing Strategy to Get You Noticed

    Social media marketing has solidified its spot within the marketing mix, with most, if not all businesses having some kind of social media presence. The sheer size of the potential audience and brand visibility that can be gained is too great to ignore. Of the social...

    8 Ways to Enhance Customer Experience on Social Media.

    8 Ways to Enhance Customer Experience on Social Media.

    With social media becoming the go to place for consumers to communicate and seek information about brands, it is crucial that their experience when they land on your social page is 5 star. Social media platforms are constantly evolving with new ways to streamline...

    Get Ahead and Schedule Your Instagram Posts

    Get Ahead and Schedule Your Instagram Posts

    Time is precious and if you can save time in one area, that gives you the opportunity to dedicate more resources to others. Instagram is up there with the most used social media platforms and it’s safe to say, managing an Instagram account, along with all the other...

    Get Your Business Black Friday Ready

    Get Your Business Black Friday Ready

    One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale...

    Boost Your Social Conversions With Instagram Shopping

    Boost Your Social Conversions With Instagram Shopping

    Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...

    The Power Of Social Media During The Coronavirus Pandemic

    The Power Of Social Media During The Coronavirus Pandemic

    As the Coronavirus puts a stop to physical interaction, Social Media has replaced face-to-face meetings as a meaningful source of connection. It’s also become one of the most powerful channels for businesses to communicate vital updates to their followers. The...

    5 Covid-19 Lessons From Inspiring Brands

    5 Covid-19 Lessons From Inspiring Brands

    Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and...

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,...

    3 Quick Ways to Super-Power Your Facebook Campaigns

    3 Quick Ways to Super-Power Your Facebook Campaigns

    Are you looking to take your Facebook advertising to the next level? Setting up a Facebook advert is just the start! Once your business has its Social Media campaigns up and running, you can begin to look at optimising your adverts to get even better results.  Refine...

    The 5 Things You Need In Place For Your 2020 Marketing Strategy

    The 5 Things You Need In Place For Your 2020 Marketing Strategy

    With Black Friday and Christmas, the last two months of each year can be a hectic time for your marketing department! But if you want to start the New Year with a bang and hit 2020 running, then it’s important to allocate some time in this final period to prepare. #1...

    Designing The Perfect Facebook Audience To Supercharge Your Adverts

    Designing The Perfect Facebook Audience To Supercharge Your Adverts

    Facebook advertising is a powerful tool that can be used to reach your audiences online. But in order to ensure your adverts are successful, you need to be targeting the right users. Find out how to create the perfect Facebook audience to deliver your adverts to...

    The Beginners Guide To Perfecting Your Tone Of Voice

    The Beginners Guide To Perfecting Your Tone Of Voice

    Tone of voice is a vital part of content creation - and an important piece of framework that brands often overlook in the process. Find out what tone of voice is, why your business needs one and some top tips to help you create one, here: What Is Tone Of Voice? Tone...

    Drive Footfall Easily With These Social Media Tricks

    Drive Footfall Easily With These Social Media Tricks

    Digital sales are an increasingly important part of retail business models, but you can’t afford to ignore your offline sales completely. The internet doesn’t have to mean the end of the high street - using clever marketing strategies you can leverage your digital...

    6 Inspiring Social Media Content Ideas

    6 Inspiring Social Media Content Ideas

    Are you stuck when thinking of new inspiration for your social media posts? Or find yourself posting the same repetitive content again and again? We’ve got six simple ideas to get your creativity flowing on your social accounts: #1 Your Services & Products Your...

    Are You Making the Most of Pinterest Marketing?

    Are You Making the Most of Pinterest Marketing?

    Despite being one of the top digital platforms at the moment, a lot of businesses are failing to make use of Pinterest. There is a common misconception that Pinterest is only there for users to find recipes, beauty tutorials and craft activities. However, this isn’t...

    How to Set-Up Instagram Shopping Ads

    How to Set-Up Instagram Shopping Ads

    It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow...

    Things to Consider When You’re Using Social Media as a Business

    Things to Consider When You’re Using Social Media as a Business

    Social Media for Business When it comes to using social media as a business, it isn’t simply a case of setting up a profile and posting the first thing that pops into your head. Instead, social media success as a business requires carefully curated posts and a good...

    Six Things to Consider Before Taking your Brand Offline

    Six Things to Consider Before Taking your Brand Offline

    In a surprise move last week, pub giants JD Wetherspoons announced they’d be shutting down their social media in all 900 chains and their head office, with immediate effect. JD Wetherspoon’s chairman, Tim Martin, cited the nation’s growing obsession with social media...

    The Power of Influencers: What Your Brand Needs to Know

    The Power of Influencers: What Your Brand Needs to Know

    The news that a tweet from Kylie Jenner had caused Snapchat stocks to plunge 6%, costing them $1.3 billion, was a wake-up call to many businesses about the power influencers hold in the current global industry. Influencer endorsement has been the fastest growing...

    Facebook Page Insights: Updates That Will Transform Your Metrics

    Facebook Page Insights: Updates That Will Transform Your Metrics

    Facebook Page Insgihts Starting last Monday, Facebook has rolled out a new redesign of their ‘page insights’ across the world. Find out how they can affect you: Facebook page insights have just had a big change. In the past the social media platform has calculated the...

    Facebook ads: Process, targeting and tools

    Facebook ads: Process, targeting and tools

    Facebook Advertising A few interesting Facebook facts to get you started: Facebok as 1.49 billion active monthly users (that’s 79% of all internet users)! 6 new Facebook profiles are created every second meaning 500,000 new profiles are created every day! There are 50...

    How Pinterest can Increase Ecommerce Sales

    How Pinterest can Increase Ecommerce Sales

    Pinterest is becoming an increasingly popular platform to shop Pinterest has over 175 million monthly active users and it doesn't plan to stop there...in three years they have doubled their active users from 70 million in 2014 to 175 million in 2017. 87% of Pintrest...

    How you can improve SEO with social media

    How you can improve SEO with social media

    SEO and Social Media You may already know that Google doesn't directly factor in social influence to their ranking algorithm. However, social sharing can help to build inbound links to your site, which in turn build the authority of your domain and improve rankings....

    Are Facebook Stories trying to copy Snapchat?

    Are Facebook Stories trying to copy Snapchat?

    Facebook adds camera features that rival Snapchat Facebook has rolled out a variety of new camera features as they continue to step on the toes of Snapchat. Facebook now allow is customers to add effects to images they are uploading, as well as send photos and videos...

    How to create a good online persona for your brand

    How to create a good online persona for your brand

    Building your online brand With digital being in the forefront of most brands minds, as well as how customers are searching for new products and services, it's crucial that you make a good impact online. This will not be done through one online practice, and you will...

    Social Media and Useful Tools

    Social Media and Useful Tools

    Social Media Management Software While you can sit there and manage the different social media platforms individually quite happily that would be very time consuming. There are a number of different tools available both paid and unpaid which can help you out a lot...

    Why your Business Needs Social Media

    Why your Business Needs Social Media

    Social media is at its heart Internet-based applications that allow the creation and exchange of user-generated content and focus on communication between people. As people have gradually moved more and more things online, social media is the crux that is helping to...

    Why Twitter matters to marketeers

    Why Twitter matters to marketeers

    Twitter has a huge presence for a lot of business'. Consumers are changing the digital landscape meaning businesses have to keep up in order to capitalise on business. We found out the below factors from Hubspot, showing you why Twitter is so important: 3 billion...