fbpx

All   |   SEO   |   PPC   |  Google Shopping     |     Social Media     |      Email Marketing     |     Google Updates     |     Affiliate Marketing     |     News

Never Miss A Trick. Subscribe Now.


    Peaky Digital Names Cornwall Mind as Charity of the Year

    Peaky Digital Names Cornwall Mind as Charity of the Year

    The Peaky team are delighted to announce that we’ll be partnering with Cornwall Mind as our charity of the year. We’ll be supporting the Bodmin-based mental health charity with a range of digital marketing services each month, helping them to increase their presence...

    4 Marketing Resolutions Your Brand Should Make This Year

    4 Marketing Resolutions Your Brand Should Make This Year

    With 2020 coming to a close and 2021 kicking off, the new year always seems to spark a time for setting new goals and redefining your brand vision. Although, with so many marketing tools at your disposal, whittling it down and deciding what best suits your business...

    How Can Advertising Amazon Enhance Your Business?

    How Can Advertising Amazon Enhance Your Business?

    There’s no denying that Amazon is a popular platform for consumers purchasing products and one that is continuing to increase in demand. According to Amazon, consumers not only engage with the platform to buy products, 80% of Amazon customers use it to discover new...

    5 Common Types of Schema Markup and How It Benefits SEO

    5 Common Types of Schema Markup and How It Benefits SEO

    Let’s start by identifying what schema markup is and what it does. Schema markup also known as structured data is a form of microdata that you add to your page’s HTML enabling us to provide extra detail that allows search engines to better understand and absorb our...

    Black Friday Marketing – What to Do on The Day

    Black Friday Marketing – What to Do on The Day

    The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the...

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify...

    Planning a Successful Google PPC Campaign

    Planning a Successful Google PPC Campaign

    Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?

    8 Ways to Enhance Customer Experience on Social Media.

    8 Ways to Enhance Customer Experience on Social Media.

    With social media becoming the go to place for consumers to communicate and seek information about brands, it is crucial that their experience when they land on your social page is 5 star. Social media platforms are constantly evolving with new ways to streamline...

    Get Ahead and Schedule Your Instagram Posts

    Get Ahead and Schedule Your Instagram Posts

    Time is precious and if you can save time in one area, that gives you the opportunity to dedicate more resources to others. Instagram is up there with the most used social media platforms and it’s safe to say, managing an Instagram account, along with all the other...

    Get Your Business Black Friday Ready

    Get Your Business Black Friday Ready

    One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale...

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Email marketing could be one of your most powerful marketing channels right now, but are you using it effectively? From incentivising sign-ups, to nudging users to revisit their carts, see some of our top tips to make emails work for your business. #1 Increase Email...

    5 Content Ideas To Create Revenue-Driving Adverts

    5 Content Ideas To Create Revenue-Driving Adverts

    In a crowded marketplace, brands need to use eye-catching and informative adverts to cut through the noise. But which adverts are the most effective at getting your customers to convert? If you’re looking to create revenue-driving posts that will get your audience to...

    Google Currents Launches to Replace Google Plus

    Google Currents Launches to Replace Google Plus

    There are always new systems, softwares and programs being introduced into the digital world. If you know anything about digital marketing, you will know that the same can be said for Google. As a company, Google regularly provides updates and new services to users....

    5 Ways To Maximise Your Blog’s Reach

    5 Ways To Maximise Your Blog’s Reach

    Have you created a piece of killer content that you want to get noticed? Blogs can take a lot of time and resource, so make sure that you make the most of them once they’re finished! Don’t just let your blog get lost, tucked away in the news section of your website....

    5 Ways To Turn Your Customers Into Brand Advocates

    5 Ways To Turn Your Customers Into Brand Advocates

    Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and most effective, forms of marketing. Not only are repeat purchases from satisfied customers more cost-effective to acquire than finding new clients, but existing...

    5 Common Title Tag Mistakes…And How To Fix Them

    5 Common Title Tag Mistakes…And How To Fix Them

    Title tags are the headings that outline the title and message of your web page to the world. These HTML elements are known as page titles or SEO titles, and are the first thing displayed in your search engine result – making it very important that you use clear...

    5 Tips To Immediately Improve Your E-commerce Website

    5 Tips To Immediately Improve Your E-commerce Website

    Is your e-commerce website struggling to convert? There could be a number of reasons that your website is performing below average – and there could be a number of easy fixes too! See five of our top tips for improving the performance of your e-commerce website today:...

    How Does Seasonality Affect Digital Marketing?

    How Does Seasonality Affect Digital Marketing?

    Seasonal trends present a huge opportunity to drive revenue for your business, and to streamline spend to the periods throughout the year when your messaging will be most effective. Find out more about seasonality and how to adjust your strategy accordingly, here: How...

    EAT & Demonstrating Your Expertise For SEO

    EAT & Demonstrating Your Expertise For SEO

    EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...

    The 5 Key Components Of Local Search

    The 5 Key Components Of Local Search

    Are you looking to increase your organic listings for customers shopping in your local area? Local search techniques focus on granular searches – helping your business build brand awareness for localised, regional searches.  There are five key components to optimising...

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas In such an uncertain, and stressful, time for businesses it can be easy to operate on a day-to-day basis and not think to the future. For many brands, December is the last thing on their mind – but Christmas is the exact...

    Boost Your Social Conversions With Instagram Shopping

    Boost Your Social Conversions With Instagram Shopping

    Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...

    Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

    Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

    Covid-19 has impacted businesses across all sectors - meaning companies are having to review and revise their marketing strategy quickly to adapt. Google Ads, Social Media, SEO, Affiliate platforms and email marketing are just some of the channels being analysed - but...

    7 Ways To Make Your Video Marketing Campaign A Success

    7 Ways To Make Your Video Marketing Campaign A Success

    Video marketing is a powerful tool that can make your business stand out. But, with video assets typically costing more to produce than other forms of content, you’ll need to make sure you’re generating a strong return on investment from your strategy.  See some of...

    Reach New Audiences With Free Google Shopping Listings

    Reach New Audiences With Free Google Shopping Listings

    Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format - offering free listings to retailers to advertise their products....

    How To Create A Revenue-Driving Client Email

    How To Create A Revenue-Driving Client Email

    In the coronavirus pandemic email is now one of the most effective forms of marketing a brand can utilise. Is your business making the most of this key communication tool? See some of our top tips to generate revenue from your next marketing campaign: Create An Email...

    The Power Of Social Media During The Coronavirus Pandemic

    The Power Of Social Media During The Coronavirus Pandemic

    As the Coronavirus puts a stop to physical interaction, Social Media has replaced face-to-face meetings as a meaningful source of connection. It’s also become one of the most powerful channels for businesses to communicate vital updates to their followers. The...

    5 Covid-19 Lessons From Inspiring Brands

    5 Covid-19 Lessons From Inspiring Brands

    Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and...

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,...

    Reviewing Your Tone Of Voice In Times Of Crisis

    Reviewing Your Tone Of Voice In Times Of Crisis

    As the Covid-19 virus impacts the nation, some brands are struggling to adapt their messaging. It’s important that, at such a sensitive time, your organisation strikes the balance between continuing to create engaging content and being appropriate to your audience’s...

    Making The Most Of Your Customer Following

    Making The Most Of Your Customer Following

    In the current economic climate, many businesses may be struggling to find new audiences. As marketing budgets are slashed and consumer buying behaviours change, many brands are having  to rely on their existing audiences. Now more than ever, it’s important for...

    ‘Buy Online’ Surges – Is Your Business Capitalising?

    ‘Buy Online’ Surges – Is Your Business Capitalising?

    As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over...

    What Does The Future Look Like For Online Businesses?

    What Does The Future Look Like For Online Businesses?

    The Covid-19 pandemic has caused a seismic shift in economics for businesses of all industries. With many sectors coming to a crashing halt and businesses forced to close, many organisations have pivoted to their online platforms to reach audiences. But, even after...

    Why Now Is The Time To Upskill Your Team Through Online Training

    Why Now Is The Time To Upskill Your Team Through Online Training

    As Covid-19 impacts the UK’s economy, it’s almost impossible for your business not to have seen a change in consumer behaviour. With many organisations following the government guidelines regarding working from home, businesses will have seen a significant change in...

    FREE Urgent Digital Support For All Cornwall Businesses

    FREE Urgent Digital Support For All Cornwall Businesses

    Now is the time, more than ever, to be pulling together as a community. In an effort to help struggling businesses over the coming weeks, Peaky Digital will be offering a free 30-min phone call clinic to any small Cornwall business.  We're running the free clinics for...

    3 Quick Ways to Super-Power Your Facebook Campaigns

    3 Quick Ways to Super-Power Your Facebook Campaigns

    Are you looking to take your Facebook advertising to the next level? Setting up a Facebook advert is just the start! Once your business has its Social Media campaigns up and running, you can begin to look at optimising your adverts to get even better results.  Refine...

    Frequency Capping: How Much Is Too Much?

    Frequency Capping: How Much Is Too Much?

    When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating...

    5 Best Valentine’s Campaigns

    5 Best Valentine’s Campaigns

    Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy, as a business it’s important that you recognise it. It doesn’t matter what your business does or what industry you work in, there is always something that you can do to...

    Backlinks: Are you missing out on important SEO?

    Backlinks: Are you missing out on important SEO?

    Backlinks are the fire power behind your SEO campaign and play a big part in helping your website to obtain a higher ranking on Google. If you’re not familiar with their importance or you’re unsure how to establish them, read our guide to help kick start your...

    Get Started With Google Tag Manager (GTM)

    Get Started With Google Tag Manager (GTM)

    Data collection through tools like Google Tag Manager and Google Analytics is essential for growing your business’s online reach. Regardless of whether you’re a small independent business or a large commerce site, it’s essential you understand how your potential...

    The 5 Things You Need In Place For Your 2020 Marketing Strategy

    The 5 Things You Need In Place For Your 2020 Marketing Strategy

    With Black Friday and Christmas, the last two months of each year can be a hectic time for your marketing department! But if you want to start the New Year with a bang and hit 2020 running, then it’s important to allocate some time in this final period to prepare. #1...

    5 Quick Optimisations To Boost Your E-commerce Sales

    5 Quick Optimisations To Boost Your E-commerce Sales

    Is your e-commerce website struggling to appear in search engine results? Are you struggling to get visitors to your website? There are a huge number of ranking factors you can take into consideration when optimising your website - but not all online retailers have...

    Why It’s Time To Start Planning Your Christmas Marketing Campaign

    Why It’s Time To Start Planning Your Christmas Marketing Campaign

    Christmas is one of the busiest times for online retailers but all too often e-commerce companies are leaving their planning to last minute. As Summer ends, it’s time to start looking at your Christmas marketing strategy and ensure that you’ve allocated enough time...

    Designing The Perfect Facebook Audience To Supercharge Your Adverts

    Designing The Perfect Facebook Audience To Supercharge Your Adverts

    Facebook advertising is a powerful tool that can be used to reach your audiences online. But in order to ensure your adverts are successful, you need to be targeting the right users. Find out how to create the perfect Facebook audience to deliver your adverts to...

    Using A Conversion Funnel To Supercharge Your Marketing

    Using A Conversion Funnel To Supercharge Your Marketing

    Your conversion funnel is a valuable tool for understanding your customers’ experiences online with your company. Find out what a conversion funnel is, how you can map yours and how to use it to boost your marketing performance, here: What Is A Conversion Funnel? A...

    Take Your Business To Success With Remarketing

    Take Your Business To Success With Remarketing

     Are you focusing all the time on driving new traffic to your business? You may be attracting huge volumes of visitors to your website, but if they don’t immediately buy your products and you’re only interested in new clicks then you’re missing out on a huge number of...

    5 Common PPC Mistakes You’re Making

    5 Common PPC Mistakes You’re Making

    PPC is a powerful marketing channel which can drive direct sales online. For many organisations, targeted PPC activity can transform your business performance - but only if your campaign is set-up and optimised efficiently. If you’re struggling to make your PPC...

    5 Ranking Factors You Need To Be Optimising For

    5 Ranking Factors You Need To Be Optimising For

    There are over 200 ranking factors that can affect the way Google priorities your website in search results. But just how many are you optimising for? Have a look at some of the most common SEO ranking factors and how you can use these to improve your website’s...

    5-Min YouTube Optimisations That Will Grow Your Business

    5-Min YouTube Optimisations That Will Grow Your Business

    As the second biggest search engine, YouTube sees millions of view requests every day. As a business, you’re missing out on a core opportunity and converting potential if you’re not present on the site. But how do you get the most from your content and how can you...

    5 UX Mistakes You’re Making

    5 UX Mistakes You’re Making

    Is your website struggling to convert? Are you seeing a huge drop-off in user engagement once they reach a certain page of your site? You could be making a number of simple UX mistakes that can cause even the most loyal follower to leave your site in frustration....

    A Beginners Guide To Google Search Console

    A Beginners Guide To Google Search Console

    What Is Google Search Console? Just like Analytics, Google Search Console is an integral free tool from Google that all websites should be using. But many website owners are unaware of the SEO benefits the platform can bring to their domain. Find out what Google...

    Find Out Why Business Awards Are Vital For Your Business Strategy

    Find Out Why Business Awards Are Vital For Your Business Strategy

      Winning an award is a feeling of great achievement but do you know some of the other less obvious benefits winning in your chosen category could bring to your business? Find out some of the reasons why business awards should be an important addition to your...

    The Beginners Guide To Perfecting Your Tone Of Voice

    The Beginners Guide To Perfecting Your Tone Of Voice

    Tone of voice is a vital part of content creation - and an important piece of framework that brands often overlook in the process. Find out what tone of voice is, why your business needs one and some top tips to help you create one, here: What Is Tone Of Voice? Tone...

    4 Pages Your Website Is Missing Out On

    4 Pages Your Website Is Missing Out On

    Is your website a single page site? If so you could be missing out on a valuable opportunity to engage your visitors and help them convert. Learn more about the importance of content and how adding extra pages could help your business grow online! Why Is Content...

    4 Ways To Increase Content On Your Landing Pages

    4 Ways To Increase Content On Your Landing Pages

    Your website is one of the main touchpoints in your customer journey and one of the key places where your customers will convert. But too often companies leave their landing pages completely empty, with just a few sentences of information on the page. Find out why...

    How Do You Choose Content Topics For Your Blog?

    How Do You Choose Content Topics For Your Blog?

    If you know anything about digital marketing, you will know that blogging is hugely important. Not only is it a fantastic way to work on SEO, it also allows you to communicate with a specific audience and to show your authority within an industry. However, choosing...

    Is It Always Best to Use a Professional SEO Agency?

    Is It Always Best to Use a Professional SEO Agency?

    Though you may be tempted to tackle SEO yourself, and some people do, it’s often better to use a professional SEO agency. Regardless of how much research you have done, you really can’t do better than a team of experts who can dedicate their time and resources to...

    Why Does Your Business Need Customer Personas?

    Why Does Your Business Need Customer Personas?

    Customers personas are a useful tool in marketing - and one that your business should have to hand. They can be used in a variety of scenarios, from stakeholder presentations to marketing strategies. Find out exactly what one is, and why it’s important to your...

    Drive Footfall Easily With These Social Media Tricks

    Drive Footfall Easily With These Social Media Tricks

    Digital sales are an increasingly important part of retail business models, but you can’t afford to ignore your offline sales completely. The internet doesn’t have to mean the end of the high street - using clever marketing strategies you can leverage your digital...

    Google Tag Manager: What Is It & Why Do You Need It?

    Google Tag Manager: What Is It & Why Do You Need It?

    Google Tag Manager is an increasingly popular tool for implementing code on your website. As a free platform, it’s an easy-use valuable feature that can help website owners in performance. But what exactly is it, and why should you use it? Find out below: What Is Tag...

    7 Benefits of Copywriting Services: Why You Should Outsource

    7 Benefits of Copywriting Services: Why You Should Outsource

    As you are sure to know, copywriting should be part of every digital marketing strategy. However, not all businesses have the time and resources to do it themselves. This is why many outsource by investing in professional copywriting services. Here’s Why You Should...

    6 Optimisations You Can Make On Google My Business Today

    6 Optimisations You Can Make On Google My Business Today

    Google My Business is an invaluable tool for businesses appearing in search results. The feature is completely free, allowing businesses to control and edit their search presence in various ways including across google maps and with a Google My Business (GMB) card...

    Establish Your Dental Practice Online With Dental SEO Services

    Establish Your Dental Practice Online With Dental SEO Services

    When it comes to establishing your dental practice online, developing a digital marketing strategy is hugely important. Though a lot of different things make up a great digital marketing strategy, it’s SEO that is the most important. However, it’s not always possible...

    Why Bing is a Valuable Paid Media Platform

    Why Bing is a Valuable Paid Media Platform

    When most people thinking of digital marketing, they think of SEO. However, there are a lot of other things that make up a digital marketing strategy such as advertising on paid media platforms. There are a number of paid media platforms to choose from, one of which...

    Will My Organic Rankings Suffer If I Don’t Have A Blog?

    Will My Organic Rankings Suffer If I Don’t Have A Blog?

    If you know anything about being found quickly online, you will know that a blog is important. A lot of people make the mistake of assuming that a blog is solely there to provide readers with information, but this isn't the case at all. Without a blog, your organic...

    6 Inspiring Social Media Content Ideas

    6 Inspiring Social Media Content Ideas

    Are you stuck when thinking of new inspiration for your social media posts? Or find yourself posting the same repetitive content again and again? We’ve got six simple ideas to get your creativity flowing on your social accounts: #1 Your Services & Products Your...

    The Beginners Guide To Affiliate Marketing

    The Beginners Guide To Affiliate Marketing

    What is affiliate marketing? And how could it help your business? When it comes to digital marketing affiliates are one of the lesser used, and understood, channels. Find out what affiliate marketing is and how it could benefit your brand in our simple guide,...

    Why Heatmapping is an Invaluable Marketing Tool

    Why Heatmapping is an Invaluable Marketing Tool

    Heatmapping software is a valuable marketing and analysis tool that can be used for a variety of purposes. The results of heatmapping can help you spot opportunities for improving your website, test theories you may have and provide invaluable insights about user...

    Do you need a new website in 2019?

    Do you need a new website in 2019?

    It doesn’t matter what your business does or what industry you work in, it may be time for a new website. The world of website design is constantly changing, with new tools and features being developed regularly. This means that a lot of existing websites are now out...

    How Long Does SEO Take?

    How Long Does SEO Take?

    A lot of businesses start their search engine optimisation strategy and expect immediate results, which leads very quickly to disappointment. Unfortunately, SEO success doesn’t happen overnight and results take time, dedication and a great deal of perseverance. It...

    How to Choose Your Digital Agency?

    How to Choose Your Digital Agency?

    Though it is possible to take care of digital marketing yourself, success is unlikely without the help of a professional digital agency. However, choosing a digital agency isn’t always easy. There are a lot of digital marketing agencies out there, all of which offer...

    5 Valentines Brand Moments That Made A Buzz

    5 Valentines Brand Moments That Made A Buzz

    Valentines day is here and, whether you’re online or walking down the high street, you just can’t escape the buzz of the national day. Whatever your thoughts on the holiday, you can guarantee brands will jump on the annual hype (history links key brands like Hallmark...

    Amazon Advancements in 2018

    Amazon Advancements in 2018

    2018 Saw Big Advancements From Amazon When looking at the biggest advancements that Amazon made in 2018, it’s easy to see that most of them were made in relation to advertising on the ecommerce platform. Before now, Amazon wasn’t often considered to be one of the key...

    Peaky Digital Achieve RAR Recommended Status

    Peaky Digital Achieve RAR Recommended Status

    Peaky Digital are delighted to announce that we’re now officially RAR Recommended, for services such as SEO, copywriting and PPC. As a result, you can now find our agency listed on The Drum Recommended Agency register, here. Our accreditation is based entirely from...

    Peaky Digital Names Animal Charity Of The Year

    Peaky Digital Names Animal Charity Of The Year

    We’re delighted to announce that we’ll be partnering with two animal organisations as our charities of the year - Last Chance Hotel, in Cornwall, and Leicester Animal Aid, in Leicester. We’ll be helping both charities out with a range of digital services throughout...

    Mapping Your Customer Journey and Optimising Your Conversions

    Mapping Your Customer Journey and Optimising Your Conversions

    If you haven’t given much thought to customer journey mapping before, you are certainly not alone. A lot of businesses create an entire digital marketing strategy and hope for the best, not realising that mapping your average customer journey is a key part of online...

    SEO Year in Review

    SEO Year in Review

    There’s no denying that 2018 was an incredible year in terms of search engine optimisation. Though there are advancements and changes every year, 2018 really stood out as being a time when search engine optimisation took a huge leap forward. Rather than simply...

    How To Outreach & Get Quality Links For Your Website

    How To Outreach & Get Quality Links For Your Website

    Outreach should form an important part of your digital marketing strategy. It’s great for both brand awareness and acquiring external links, as well as increasing your brand’s reputation - positioning you as a thought-leader in your subject. One of the easiest ways to...

    Tips for your 2019 PPC Campaign & Strategy

    Tips for your 2019 PPC Campaign & Strategy

    Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,...

    Small Business Digital Marketing Tips and Tricks

    Small Business Digital Marketing Tips and Tricks

    As a small business, it’s important that you have a good digital marketing strategy in place. Not only will this help you to rank highly on a variety of search engines, it’ll also help to boost leads and sales. A business without a digital marketing strategy is...

    How to Improve Your Social Media Marketing in 2019

    How to Improve Your Social Media Marketing in 2019

    Though you may already have a social media marketing strategy in place, there’s nothing to say that it’s working as well as it could be. There are a number of fantastic benefits that come from social media marketing such as gaining more leads and sales, as well as...

    Are You Making These Common Content Mistakes?

    Are You Making These Common Content Mistakes?

    It doesn’t matter on how much content you have on your business website, you could be making some common content mistakes. A lot of businesses make the mistake of assuming that content is simply there to provide basic information, but that’s not the case at all. When...

    Are These Part of Your Digital Marketing Strategy?

    Are These Part of Your Digital Marketing Strategy?

    Every business is different, which means that every digital marketing strategy should be slightly different. This is why we always create bespoke digital marketing strategies with the individual business in mind. However, there are a few key things that should be part...

    Key SEO Trends to Expect in 2019

    Key SEO Trends to Expect in 2019

    It can be difficult to keep up with SEO, especially as there are constant changes in regards to what is and what isn’t important. It’s not always easy to know what your focus should be on. This is why it’s important to think about upcoming SEO trends. There are a few...

    Using Amazon Marketing Services For Your Business

    Using Amazon Marketing Services For Your Business

    Though Amazon Marketing Services have been around for a while in other countries, it’s still relatively new to the UK. This means that a lot of businesses aren’t using Amazon Marketing Services in the way that they should. If you are a business that sells products on...

    Top Tips for Small Business SEO

    Top Tips for Small Business SEO

    It doesn’t matter whether you are getting started with SEO for the first time or you are just looking to boost your existing SEO efforts, there are a tonne of top tips to help you out. Even as a small business, there’s always ways to improve the search engine...

    User Experience is an Important Part of Web Development

    User Experience is an Important Part of Web Development

    Though a website should be designed from a digital marketing and search engine optimisation perspective, it’s important that the user isn’t forgotten about. User experience is an important part of website development, as it can hugely affect whether or not a customer...

    4 Ways To Boost Your Digital Marketing This Christmas

    4 Ways To Boost Your Digital Marketing This Christmas

    If you are looking to boost your digital marketing efforts this Christmas, now is the time to start. There are a number of ways that digital marketing strategies can be updated for the festive period, four of which are listed below.   Boost Your Digital Marketing...

    5 Ways To Get Your Website In Shape For 2019

    5 Ways To Get Your Website In Shape For 2019

    The New Year means the start of a new marketing strategy for many businesses. It’s a time to try new things, explore new channels online - and an important chance to ensure your strategy is fully-aligned with your business goals and mission. But, even with the...

    Planning Your Christmas Digital Marketing Campaign

    Planning Your Christmas Digital Marketing Campaign

    The festive season is a great time for retailers, both online and offline, which means you need to make sure your ads are up and running in time to really hit the Christmas shoppers. As the middle of November approaches, if you haven’t started thinking about your...

    8 Easy Black Friday Tips For Your Business

    8 Easy Black Friday Tips For Your Business

    As expected, Black Friday is once again predicted to be the biggest shopping day of the year. Nowadays nearly every online retailer and B2C business owner gets involved in the event, with many beginning their preparations months in advance. Once you’ve decided to run...

    Are You Making the Most of Pinterest Marketing?

    Are You Making the Most of Pinterest Marketing?

    Despite being one of the top digital platforms at the moment, a lot of businesses are failing to make use of Pinterest. There is a common misconception that Pinterest is only there for users to find recipes, beauty tutorials and craft activities. However, this isn’t...

    Voice Search: What it Means for Your Business

    Voice Search: What it Means for Your Business

    Hey Google… is Voice Search the way of the future? “Voice Search” is the umbrella term for using our mobile and home devices to search for information using our voices rather than our keypads. The possibilities for the future of voice technology are endless, and at...

    How Video Production Can Drive SEO Results

    How Video Production Can Drive SEO Results

    When it comes to video production, it’s best to seek the help of an experienced team. This is because, when done well, video production can drive SEO results. A lot of businesses underestimate video production, assuming that videos are solely used as visuals on social...

    How to Incorporate Halloween Into Your Digital Marketing Strategy

    How to Incorporate Halloween Into Your Digital Marketing Strategy

    Halloween & Digital Marketing Now that it’s October, it’s time to start thinking about Halloween. Halloween is only a few weeks away and it’s ideal for incorporating into your digital marketing strategy. In the weeks leading up to Halloween, a great deal of online...

    Why Use Digital PR as Part of Your Digital Strategy?

    Why Use Digital PR as Part of Your Digital Strategy?

    What is digital PR? Digital PR involves identifying your objectives, key messages, and target audience, and then finding and executing the most appropriate strategy to optimise your results. It's all about your online management and putting your company’s key messages...

    The Benefits of Using White-Label Digital Marketing Services

    The Benefits of Using White-Label Digital Marketing Services

    If you’re looking to offer digital marketing services but you don’t have the time or experience to do so, you may want to consider using white-label digital marketing services. By doing so, you can offer a whole host of digital marketing services whilst a team of...

    5 BrightonSEO Takeaways & How They Affect You

    5 BrightonSEO Takeaways & How They Affect You

    September 28 saw the Brighton Conference Centre open its doors to another BrightonSEO, the hugely popular biannual event that brings marketers from across the globe together to discuss the latest developments in digital. Top on the agenda was a mix of content, voice...

    Why You Should Be Using Google Lighthouse as a Tool

    Why You Should Be Using Google Lighthouse as a Tool

    If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and...

    Do Citations Impact SEO Rankings

    Do Citations Impact SEO Rankings

    If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a...