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5 Valentines Brand Moments That Made A Buzz

Valentines day is here and, whether you’re online or walking down the high street, you just can’t escape the buzz of the national day. Whatever your thoughts on the holiday, you can guarantee brands will jump on the annual hype (history links key brands like Hallmark...

Amazon Advancements in 2018

2018 Saw Big Advancements From Amazon When looking at the biggest advancements that Amazon made in 2018, it’s easy to see that most of them were made in relation to advertising on the ecommerce platform. Before now, Amazon wasn’t often considered to be one of the key...

Peaky Digital Achieve RAR Recommended Status

Peaky Digital are delighted to announce that we’re now officially RAR Recommended, for services such as SEO, copywriting and PPC. As a result, you can now find our agency listed on The Drum Recommended Agency register, here. Our accreditation is based entirely from...

Peaky Digital Names Animal Charity Of The Year

We’re delighted to announce that we’ll be partnering with two animal organisations as our charities of the year - Last Chance Hotel, in Cornwall, and Leicester Animal Aid, in Leicester. We’ll be helping both charities out with a range of digital services throughout...

Mapping Your Customer Journey and Optimising Your Conversions

If you haven’t given much thought to customer journey mapping before, you are certainly not alone. A lot of businesses create an entire digital marketing strategy and hope for the best, not realising that mapping your average customer journey is a key part of online...

SEO Year in Review

There’s no denying that 2018 was an incredible year in terms of search engine optimisation. Though there are advancements and changes every year, 2018 really stood out as being a time when search engine optimisation took a huge leap forward. Rather than simply...

How To Outreach & Get Quality Links For Your Website

Outreach should form an important part of your digital marketing strategy. It’s great for both brand awareness and acquiring external links, as well as increasing your brand’s reputation - positioning you as a thought-leader in your subject. One of the easiest ways to...

Tips for your 2019 PPC Campaign & Strategy

Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,...

Small Business Digital Marketing Tips and Tricks

As a small business, it’s important that you have a good digital marketing strategy in place. Not only will this help you to rank highly on a variety of search engines, it’ll also help to boost leads and sales. A business without a digital marketing strategy is...

How to Improve Your Social Media Marketing in 2019

Though you may already have a social media marketing strategy in place, there’s nothing to say that it’s working as well as it could be. There are a number of fantastic benefits that come from social media marketing such as gaining more leads and sales, as well as...

Are You Making These Common Content Mistakes?

It doesn’t matter on how much content you have on your business website, you could be making some common content mistakes. A lot of businesses make the mistake of assuming that content is simply there to provide basic information, but that’s not the case at all. When...

Are These Part of Your Digital Marketing Strategy?

Every business is different, which means that every digital marketing strategy should be slightly different. This is why we always create bespoke digital marketing strategies with the individual business in mind. However, there are a few key things that should be part...

Key SEO Trends to Expect in 2019

It can be difficult to keep up with SEO, especially as there are constant changes in regards to what is and what isn’t important. It’s not always easy to know what your focus should be on. This is why it’s important to think about upcoming SEO trends. There are a few...

Using Amazon Marketing Services For Your Business

Though Amazon Marketing Services have been around for a while in other countries, it’s still relatively new to the UK. This means that a lot of businesses aren’t using Amazon Marketing Services in the way that they should. If you are a business that sells products on...

Top Tips for Small Business SEO

It doesn’t matter whether you are getting started with SEO for the first time or you are just looking to boost your existing SEO efforts, there are a tonne of top tips to help you out. Even as a small business, there’s always ways to improve the search engine...

User Experience is an Important Part of Web Development

Though a website should be designed from a digital marketing and search engine optimisation perspective, it’s important that the user isn’t forgotten about. User experience is an important part of website development, as it can hugely affect whether or not a customer...

4 Ways To Boost Your Digital Marketing This Christmas

If you are looking to boost your digital marketing efforts this Christmas, now is the time to start. There are a number of ways that digital marketing strategies can be updated for the festive period, four of which are listed below.   Boost Your Digital Marketing...

5 Ways To Get Your Website In Shape For 2019

The New Year means the start of a new marketing strategy for many businesses. It’s a time to try new things, explore new channels online - and an important chance to ensure your strategy is fully-aligned with your business goals and mission. But, even with the...

Planning Your Christmas Digital Marketing Campaign

The festive season is a great time for retailers, both online and offline, which means you need to make sure your ads are up and running in time to really hit the Christmas shoppers. As the middle of November approaches, if you haven’t started thinking about your...

8 Easy Black Friday Tips For Your Business

As expected, Black Friday is once again predicted to be the biggest shopping day of the year. Nowadays nearly every online retailer and B2C business owner gets involved in the event, with many beginning their preparations months in advance. Once you’ve decided to run...

Are You Making the Most of Pinterest Marketing?

Despite being one of the top digital platforms at the moment, a lot of businesses are failing to make use of Pinterest. There is a common misconception that Pinterest is only there for users to find recipes, beauty tutorials and craft activities. However, this isn’t...

Voice Search: What it Means for Your Business

Hey Google… is Voice Search the way of the future? “Voice Search” is the umbrella term for using our mobile and home devices to search for information using our voices rather than our keypads. The possibilities for the future of voice technology are endless, and at...

How Video Production Can Drive SEO Results

When it comes to video production, it’s best to seek the help of an experienced team. This is because, when done well, video production can drive SEO results. A lot of businesses underestimate video production, assuming that videos are solely used as visuals on social...

How to Incorporate Halloween Into Your Digital Marketing Strategy

Halloween & Digital Marketing Now that it’s October, it’s time to start thinking about Halloween. Halloween is only a few weeks away and it’s ideal for incorporating into your digital marketing strategy. In the weeks leading up to Halloween, a great deal of online...

Why Use Digital PR as Part of Your Digital Strategy?

What is digital PR? Digital PR involves identifying your objectives, key messages, and target audience, and then finding and executing the most appropriate strategy to optimise your results. It's all about your online management and putting your company’s key messages...

The Benefits of Using White-Label Digital Marketing Services

If you’re looking to offer digital marketing services but you don’t have the time or experience to do so, you may want to consider using white-label digital marketing services. By doing so, you can offer a whole host of digital marketing services whilst a team of...

5 BrightonSEO Takeaways & How They Affect You

September 28 saw the Brighton Conference Centre open its doors to another BrightonSEO, the hugely popular biannual event that brings marketers from across the globe together to discuss the latest developments in digital. Top on the agenda was a mix of content, voice...

Why You Should Be Using Google Lighthouse as a Tool

If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and...

Do Citations Impact SEO Rankings

If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a...

How to Set-Up Instagram Shopping Ads

It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow...

How to Use Attribution Models to Better Understand Conversions

Though it isn’t always easy to understand conversions, attribution models are there to help. An attribution model can help you to see where credit should be given for a conversion, as well as helping you to understand where a conversion originally came from. This is...

The Importance of Local SEO

You may have heard of SEO, but have you heard of local SEO? Local SEO is often forgotten about, with a lot of businesses assuming that targeting a larger area is better for leads and sales. However, this isn’t the case and targeting the local area is just as...

How to Build an Effective Content Marketing Strategy

Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts. Along with social media marketing and SEO, content marketing helps a business to achieve success online. However, it isn’t simply a case of writing a blog here...

5 Best SEO Tools for Small Business

Best SEO Tools for Small Business As well as providing you with the best small business SEO tips we are also going to share the best SEO tools for your small business. Each of these SEO tools will give you the armoury to improve the SEO of your small business website....

SEO for Small Businesses – Tips, Tools & Strategy

Small Business SEO Tips Are you a small business owner? Getting started with SEO or any form of digital marketing can be a rather daunting task so we share everything you need to know about small business SEO. We are a Small Business Too We know it just like you do....

How to Build a Good Digital Marketing Strategy

If you’re looking to achieve success online, it’s important that you have a good digital marketing strategy in place. Without one, you are unlikely to boost your visibility and online presence. However, building a good digital marketing strategy isn’t as...

Does Digital Marketing Work For Every Business?

We are often approached by businesses who have yet to give digital marketing a try. A lot of businesses have previously stayed away from digital marketing, assuming that it isn’t for them. However, this isn’t something we would recommend. Regardless of the type of...

Why Should You Work With Digital Marketing Experts?

Though it may be tempting to tackle the complex work of digital marketing yourself, this isn’t always the best course of action. More often than not, it’s best to work with a team of digital marketing experts. This is where we come in. With a great deal of experience...

Things to Consider When You’re Using Social Media as a Business

Social Media for Business When it comes to using social media as a business, it isn’t simply a case of setting up a profile and posting the first thing that pops into your head. Instead, social media success as a business requires carefully curated posts and a good...

5 Mistakes People Make When Writing Landing Pages

Landing pages are specific web pages that act as a point of entry to your website for users, and are the first thing a visitor will see of your business when they arrive at your domain. Your consumers will have landed on this page as a result of a specific activity,...

7 Quick Ways To Improve Your Homepage

Need to make changes to your homepage, fast? In an ideal world any tweaks of your website would be made on the findings of robust amounts of data from sources like heat-mapping software or user-testing experiments, or even split-tested through...

8 Things To Check If Your Online Sales Are Down

So it’s happened. Your online sales and revenue are down, the phones have been quiet and there are less transactions coming through your website’s shop. But, before your panic descends, just how do you go about locating the problem? Here are eight quick things you can...

6 Vital Reasons to use Price Benchmarking in your PPC Campaign

Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is...

Why Brands Without Google My Business Are Making A Mistake

Google my Business - What you need to know Google My Business profiles are now considered a vital part of any businesses’ SEO strategy - as brands fight to appear in as many different SERP feature types as possible now to increase their presence online. Companies...

Amazon PPC: All you Need to Know

Amazon PPC For e-commerce retailers, Google Shopping is the go-to platform. But, with sales growing 16% on Amazon in the past year (up to $4 billion), you’re missing a huge potential market if you’re not advertising on the retail giant. A paid media campaign on Amazon...

The Benefits of Amazon Sponsored Promotions

Amazon Sponsored Promotions With so many people using Amazon, it’s important for your and your products to stand out from competitors. However, this isn’t always easy. In fact, it’s almost impossible without the assistance of Amazon sponsored promotions. An Amazon...

Why your Brand needs to Consider Voice Search

Voice Search and your Digital Strategy 2018 is the year of voice search. Pushed by Google and Amazon through their home-assistants, the trend of voice search is becoming an increasingly popular way for people to access information online.   What Is Voice Search?...

9 Ways To Use Google Trends For Your Marketing

Google Trends Marketing teams with small budgets, or advertisers looking to strengthen their marketing campaigns, are often on the look-out for free software additions to add to their tools. Amongst SEO platforms there is often one insight tool that gets overlooked:...

What Are Bing Shopping Ads?

Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a...

Why Amazon’s Drop is good for your Google Shopping Campaign

With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real...

How to Optimise Your App

App Store Optimisation When it comes to digital marketing, optimising your app is just as important as optimising your website. The aim is to optimise your app so that it ranks highly in the app store’s search results, which gives it a better chance of being found in...

How Gmail Sponsored Promotions Work and the Benefits

Gmail Sponsored Ads There are a number of different elements that make up digital marketing, one of which is Gmail sponsored promotions. A Gmail sponsored promotion is a type of advertisement that is placed in personal Google email boxes, within the promotions tab....

How Can Startups Benefit From Email Marketing?

If you’re a brand new startup, you may be wondering how to get started with digital marketing. There are a number of different types of digital marketing, but email marketing often works best. This is because you can let people know who you are and what you do, all at...

Why Should You Use Web Development Experts?

Though a lot of businesses choose to outsource their web development needs, a number do not take the time to find web development experts. In fact, some even attempt to develop a website themselves. However, this isn’t something that the team here at Peaky Digital...

Is Your Site Ready for Mobile First Indexing?

Mobile First Indexing At the end of last month Google announced that, after much consideration, it would now be indexing mobile sites first; cementing a new era of search engine optimisation. Typically Google had used the desktop version of a website for ranking...

In-house Marketing or Outsource to an Agency

In-house marketing or outsource to an agency – what’s better for you? Effective digital marketing is absolutely vital for any business – allowing you to reach out to new customers and reinforce your brand image and reputation amongst existing ones. But a big question...

Six Common Mistakes People Make When Writing Landing Pages

Landing pages are often the first thing a visitor sees when entering your website, and it’s important to make sure the copy you present encourages them to stay on the site (and even go on to convert). See below some of the most common mistakes people make when writing...

Optimising your PPC Campaign for Success

Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order to generate traffic to your website.In fact, it’s one of the most commonly used methods of advertising online. What is PPC? Essentially, PPC is a way of buying visits to your site...

Six Things to Consider Before Taking your Brand Offline

In a surprise move last week, pub giants JD Wetherspoons announced they’d be shutting down their social media in all 900 chains and their head office, with immediate effect. JD Wetherspoon’s chairman, Tim Martin, cited the nation’s growing obsession with social media...

The Importance of Anchor Text in Backlinks

The Importance of Backlinks and Anchor Text We all know the important role link building plays in SEO, the more links with anchor text the better right? Well, yes and no. There is a lot of confusion regarding the importance Google places on anchor text within...

Why Digital Marketing is Essential for Start Ups

Digital Marketing for Start Up Businesses Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses. As a result,...

How to Develop your Content Marketing Strategy

Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and...

An Overview To Split-Testing Your Website

Split testing (also known as A/B testing, or multivariate testing) is the process of performing controlled experiments to display variations of something (typically a website landing page) to your audience. How does A/B testing work? Split-testing allows a website...

How to Improve your Google Search Engine Rankings

It doesn’t matter how visually impressive your website is or how many great testimonials you’ve got, if your website doesn’t rank well with Google, you might find that you struggle to attract traffic to your site, never mind convert that traffic into sales. But why...

Why you Should Hire a Website Design Agency

Why use a web design agency? It’s more important than ever before that businesses recognise the importance of investing in an online presence. Over the past decade, the digital world has continued to expand at a rapid pace, paving the way for a whole host of...

Five Reasons PPC Isn’t Right For Your Business

Should you use PPC for your Business? PPC is always great for your business, right? Wrong. What can be a powerful tool to some businesses, providing an immediate return on investment, can prove a wasted financial drain to others. Pay-per-click advertising might seem...

Why Your PPC Campaigns Need To Be Using Advert Extensions

At the start of this year Google retired the review extensions format from their adwords platform; affecting many third-party review sites and PPC advertisers who relied on the credibility of their reviews to generate click throughs. But, even with the retirement of...

Find Out The Why, How And When Of Competitor Research

Because it lacks an immediate drive of results, competitor research is often one of the most overlooked parts of a company’s marketing strategy. Find out why it should still remain an integral part of your activities: Why Should I Do Digital Competitor Research?...

Three Things You Need To Know About Your Bounce Rate

Bounce rate is defined as the percentage of visitors to a particular website that navigate back off the site without taking any further action. Ideally, the lower the bounce rate the better and, as a rule of thumb, most businesses should aim for around a 40-50% bounce...

The Power of Influencers: What Your Brand Needs to Know

The news that a tweet from Kylie Jenner had caused Snapchat stocks to plunge 6%, costing them $1.3 billion, was a wake-up call to many businesses about the power influencers hold in the current global industry. Influencer endorsement has been the fastest growing...

The GDPR Guide Your Marketing Team Needs To Read

What does GDPR mean for your Digital Marketing ‘GDPR’ is the latest buzzword in the digital industry – and not necessarily for any of the right reasons. Find out more about the acronym, and what it means for your online (and physical) business practices. It’s been...

Facebook Page Insights: Updates That Will Transform Your Metrics

Facebook Page Insgihts Starting last Monday, Facebook has rolled out a new redesign of their ‘page insights’ across the world. Find out how they can affect you: Facebook page insights have just had a big change. In the past the social media platform has calculated the...

SEO vs PPC: What’s Best for your Website?

SEO or PPC? A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really depends on your current situation, objectives and marketplace. Should I be using PPC or SEO for my business? When it comes to...

Increased Google Meta Descriptions

How to Utilise Google's Increased Meta Descriptions In a long-predicted (but quietly announced) move, Google updated its meta description snippet-length at the end of last year. So, what does this mean for you? In December last year, Google increased the word-count of...

Google Change Ad Grant Policies for 2018

All you need to know about Google Ad Grants in 2018 This post will explore what the changes to the Ad Grants policy are from January 2018, and how they could impact your charity if you're using the programme, as well as those who are thinking of applying. Google has...

Are You Marketing Your Business Correctly This Christmas?

Christmas Digital Marketing Campaigns If there’s one thing that’s for sure, it’s that businesses should be embracing Christmas. Whether you celebrate Christmas yourself or you simply view it as a good excuse for some time off work, Christmas can mean big things for a...

Is your Business ready for Black Friday?

Getting your Business Ready for Black Friday   The two biggest shopping days for online retailers are quickly approaching: Black your Friday and Cyber Monday. Ecommerce businesses across a wide range of verticals are using the Black Friday weekend as an...

Facebook ads: Process, targeting and tools

Facebook Advertising A few interesting Facebook facts to get you started: Facebok as 1.49 billion active monthly users (that’s 79% of all internet users)! 6 new Facebook profiles are created every second meaning 500,000 new profiles are created every day! There are 50...

The Local SEO Guide – Everything you need to know

Local SEO - How to Rocket your Rankings? Are you new to SEO and don’t know where to start? Or perhaps you just need some guidance on the new algorithm updates in recent months. If you are a local business that wants to get noticed in search engines and generate more...

How Pinterest can Increase Ecommerce Sales

Pinterest is becoming an increasingly popular platform to shop Pinterest has over 175 million monthly active users and it doesn't plan to stop there...in three years they have doubled their active users from 70 million in 2014 to 175 million in 2017. 87% of Pintrest...

How you can improve SEO with social media

SEO and Social Media You may already know that Google doesn't directly factor in social influence to their ranking algorithm. However, social sharing can help to build inbound links to your site, which in turn build the authority of your domain and improve rankings....

Are Facebook Stories trying to copy Snapchat?

Facebook adds camera features that rival Snapchat Facebook has rolled out a variety of new camera features as they continue to step on the toes of Snapchat. Facebook now allow is customers to add effects to images they are uploading, as well as send photos and videos...

Google Fred Update – What is it and how could it effect my website?

Who is Google Fred? Since March the 8th there has been a lot of talk in the SEO world due to ranking uncertainty and traffic losses, which a lot of people thought was to do with unconfirmed Google Update. In true Google form, they have not yet released any information...

What are Featured Snippets & How to Get Them for Your Website

The last few years has seen a lot of change to the Google search results as they have been refining the way that they display results to their customers. In particular, Google has been increasing the number of Featured Snippets that it displays for questions based...

Managing your Digital Marketing around Seasonal Trends

Depending on the industry you specialise in, seasonality can be an important factor to consider within your digital marketing campaigns.  If you aren't considering seasonality in your marketing campaigns, you could be missing out on exposure at peak times, where...

How to create a good online persona for your brand

Building your online brand With digital being in the forefront of most brands minds, as well as how customers are searching for new products and services, it's crucial that you make a good impact online. This will not be done through one online practice, and you will...

The Importance of Google Search Console

Why use Google Search Console? Google Search Console is a piece of software that should be set-up with the launch of any website. We've listed the features we think are the most important to any website: Add your Sitemap One of the first things you should do with the...

SEO & Website Checklist

Is your website ready for the SERPs? Over the last couple of months, we've been asked to produce an SEO and website checklist for our clients for when a website goes live. A lot of 'SEO' work overlaps with website development meaning we can work closely with...

Targeting Long Tail Keywords with Rich and Engaging Content

What are long tail keywords, and why should we put time and effort into targeting them? In short, they are  keywords which receive lower search volume but are more specific, often being longer than three words. Some of these phrases will be purely transactional, like...

Content Marketing for Brands

What is content marketing? Content marketing is about creating rich and engaging content for your consumers, from blogs to whitepapers, videos to website content. This content should add value to your existing audience and bring new visitors to your website. The most...

Google Shopping vs Text Ads

Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has been around for about fourteen years. This allows advertisers to bid for ads to be shown on the search results page, showing the price, image and company,...

Youtube stop 30 second ads for 2018

Youtube's 30 second ads If as a consumer, you used to get annoyed with your viewing being installed, it's good news for you. However, for some advertisers, this is not the news they were hoping to hear. The new update will push marketeers into providing richer and...

The Benefits of Guest Blogging

Why you should be using guest blogging as a tool? Guest blogging is a form of outreach where you create content for another website. One question a lot of people ask is,  'why should I spend time writing for another website and how will I benefit from it?'.  It's...

Digital Marketing Valentine’s Campaigns of 2017

Our Favourite 2017 Valentine's Campaigns It's almost Valentine's Day, so what better way for companies (especially retailers) to capitalise on sales? With love in the air, it's clear that there is intent to buy from consumers, as they shop the web for that special...

Cornwall SEO Client Case Study

Healeys Cyder Farm Healeys Cyder Farm engaged with Peaky Digital in November 2016 looking for a review of their digital channels in order to drive additional footfall to their cornish tourist attraction. Peaky Digital carried out an initial digital review,...

The Importance of Call to Actions

Call to Actions (CTAs) and Conversion Rate Optimisation (CRO) So you're spending your marketing budget getting people to your website, but do they know what to do when they get to your website? Call to actions are absolutely crucial to increase factors such as...

SEO Audit – What will it tell me about my website?

SEO Audit You may see that a lot of agencies will offer you an SEO audit, but what is this and what does it tell you? Agencies carry out SEO audits to show you where you website may be letting you down. It is essential that all the building blocks are in place to...