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Tips for your 2019 PPC Campaign & Strategy

Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,...

6 Vital Reasons to use Price Benchmarking in your PPC Campaign

Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is...

What Are Bing Shopping Ads?

Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a...

Why Amazon’s Drop is good for your Google Shopping Campaign

With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real...

How Gmail Sponsored Promotions Work and the Benefits

Gmail Sponsored Ads There are a number of different elements that make up digital marketing, one of which is Gmail sponsored promotions. A Gmail sponsored promotion is a type of advertisement that is placed in personal Google email boxes, within the promotions tab....

Optimising your PPC Campaign for Success

Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order to generate traffic to your website.In fact, it’s one of the most commonly used methods of advertising online. What is PPC? Essentially, PPC is a way of buying visits to your site...

Five Reasons PPC Isn’t Right For Your Business

Should you use PPC for your Business? PPC is always great for your business, right? Wrong. What can be a powerful tool to some businesses, providing an immediate return on investment, can prove a wasted financial drain to others. Pay-per-click advertising might seem...

Why Your PPC Campaigns Need To Be Using Advert Extensions

At the start of this year Google retired the review extensions format from their adwords platform; affecting many third-party review sites and PPC advertisers who relied on the credibility of their reviews to generate click throughs. But, even with the retirement of...

SEO vs PPC: What’s Best for your Website?

SEO or PPC? A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really depends on your current situation, objectives and marketplace. Should I be using PPC or SEO for my business? When it comes to...

Google Change Ad Grant Policies for 2018

All you need to know about Google Ad Grants in 2018 This post will explore what the changes to the Ad Grants policy are from January 2018, and how they could impact your charity if you're using the programme, as well as those who are thinking of applying. Google has...

Managing your Digital Marketing around Seasonal Trends

Depending on the industry you specialise in, seasonality can be an important factor to consider within your digital marketing campaigns.  If you aren't considering seasonality in your marketing campaigns, you could be missing out on exposure at peak times, where...

How to create a good online persona for your brand

Building your online brand With digital being in the forefront of most brands minds, as well as how customers are searching for new products and services, it's crucial that you make a good impact online. This will not be done through one online practice, and you will...

Google Shopping vs Text Ads

Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has been around for about fourteen years. This allows advertisers to bid for ads to be shown on the search results page, showing the price, image and company,...

Bing Ads Introduce Automated Google Adwords Imports

It's true, you can now set your Google campaigns to automatically import into your Bing campaigns on an ongoing basis! Earlier this week, Bing released a new feature after the huge success of their 'Import from Google Adwords' feature. This feature allows you to...

How to create a successful website that customers can find?

Creating a Successful Website Creating a website that’s easy to navigate as well as content that is rich and engaging will help your website flourish. When you first create your website, you sometime don’t know what to expect and how you can grow your online...

The Importance of Call Tracking for your Business

What is Call Tracking? Call tracking is a piece of software which monitors all your calls and where they are coming from. This allows digital marketers to see which campaigns and channels are generating enquiries. Some companies also use this as a way of training...

Are you Wasting your Google Adwords Budget?

Is your PPC advertising as effective as it could be or are you wasting money? When we do Google Adwords audits, many of the companies have not correctly optimized their ad targeting and are throwing money away. So to help you out we have created three top tips to help...

Increase Conversion Rates with Google Remarketing

Social media is an amazing tool to hone in on your target audience, but you can take it further than using Google Plus, Facebook, Twitter and Pinterest to drive traffic to your sales page or blog. That still leaves you with a lot of browsers who have been interested...

Should You Bid On Your Own Brand Term In Google Adwords?

People are always asking 'should I bid on my own brand term in Adwords' with the main issue being 'is it a waste of money'? We look at each client on an individual basis and will look at a variety of different factors when advising you. #1 - Competiton  Firstly, we...

Remarketing Strategies for Google

What is Remarketing? Remarketing is about getting those visitors back to your website who have previously visited. Remarketing involves placing a piece of code, also known as a tag, to the pages of your website. There are several types of remarketing on Google, from...

Creating the Perfect Landing Page

Whether receiving traffic from Organic Search (SEO) or Paid Search (PPC) the page that your users land on has an effect on whether or not they convert. The way you optimise your web page also has a massive impact on the amount of traffic you receive. A poorly...

Why Should I Use Google Shopping?

Before you can decide if Google Shopping is right for you, it helps to fully understand what it actually is. Google Shopping (or Product Listing Ads) allow you to include an image, title, price, promotional message, and company name in an ad that appears separately...

The Battle of SEO & PPC

We are always getting asked by our clients, ‘do people actually click on the Google Ads because I always ignore them’. The short answer is YES! Clicks on paid search actually beat organic clicks by almost 50%, especially those with high commercial intent keywords....

Bing PPC Marketing

A lot of people see Bing as the underdog as it simply cannot compete with Google for traffic. However, Bing’s amount of searches are significantly growing, especially as all Microsoft phones automatically default to a Bing browser. Bing has several advantages that we...

Key PPC Metrics you should be monitoring

We consider many areas of PPC when we manage our clients campaigns. With Google expanding their PPC offering on an almost monthly basis, it’s key to have all the fundamentals in place to ensure you can continue to optimise your accounts and generate the best results...

Google Adwords: Click to Message

The long awaited ‘click to message’ from Google Adwords has finally arrived, and we love it! According to Google, 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an...