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4 Ways To Boost Your Digital Marketing This Christmas

If you are looking to boost your digital marketing efforts this Christmas, now is the time to start. There are a number of ways that digital marketing strategies can be updated for the festive period, four of which are listed below.   Boost Your Digital Marketing...

5 Ways To Get Your Website In Shape For 2019

The New Year means the start of a new marketing strategy for many businesses. It’s a time to try new things, explore new channels online - and an important chance to ensure your strategy is fully-aligned with your business goals and mission. But, even with the...

Planning Your Christmas Digital Marketing Campaign

The festive season is a great time for retailers, both online and offline, which means you need to make sure your ads are up and running in time to really hit the Christmas shoppers. As the middle of November approaches, if you haven’t started thinking about your...

8 Easy Black Friday Tips For Your Business

As expected, Black Friday is once again predicted to be the biggest shopping day of the year. Nowadays nearly every online retailer and B2C business owner gets involved in the event, with many beginning their preparations months in advance. Once you’ve decided to run...

Are You Making the Most of Pinterest Marketing?

Despite being one of the top digital platforms at the moment, a lot of businesses are failing to make use of Pinterest. There is a common misconception that Pinterest is only there for users to find recipes, beauty tutorials and craft activities. However, this isn’t...

Voice Search: What it Means for Your Business

Hey Google… is Voice Search the way of the future? “Voice Search” is the umbrella term for using our mobile and home devices to search for information using our voices rather than our keypads. The possibilities for the future of voice technology are endless, and at...

How Video Production Can Drive SEO Results

When it comes to video production, it’s best to seek the help of an experienced team. This is because, when done well, video production can drive SEO results. A lot of businesses underestimate video production, assuming that videos are solely used as visuals on social...

How to Incorporate Halloween Into Your Digital Marketing Strategy

Halloween & Digital Marketing Now that it’s October, it’s time to start thinking about Halloween. Halloween is only a few weeks away and it’s ideal for incorporating into your digital marketing strategy. In the weeks leading up to Halloween, a great deal of online...

Why Use Digital PR as Part of Your Digital Strategy?

What is digital PR? Digital PR involves identifying your objectives, key messages, and target audience, and then finding and executing the most appropriate strategy to optimise your results. It's all about your online management and putting your company’s key messages...

The Benefits of Using White-Label Digital Marketing Services

If you’re looking to offer digital marketing services but you don’t have the time or experience to do so, you may want to consider using white-label digital marketing services. By doing so, you can offer a whole host of digital marketing services whilst a team of...

5 BrightonSEO Takeaways & How They Affect You

September 28 saw the Brighton Conference Centre open its doors to another BrightonSEO, the hugely popular biannual event that brings marketers from across the globe together to discuss the latest developments in digital. Top on the agenda was a mix of content, voice...

Why You Should Be Using Google Lighthouse as a Tool

If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and...

Do Citations Impact SEO Rankings

If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a...

How to Set-Up Instagram Shopping Ads

It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow...

How to Use Attribution Models to Better Understand Conversions

Though it isn’t always easy to understand conversions, attribution models are there to help. An attribution model can help you to see where credit should be given for a conversion, as well as helping you to understand where a conversion originally came from. This is...

The Importance of Local SEO

You may have heard of SEO, but have you heard of local SEO? Local SEO is often forgotten about, with a lot of businesses assuming that targeting a larger area is better for leads and sales. However, this isn’t the case and targeting the local area is just as...

How to Build an Effective Content Marketing Strategy

Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts. Along with social media marketing and SEO, content marketing helps a business to achieve success online. However, it isn’t simply a case of writing a blog here...

5 Best SEO Tools for Small Business

Best SEO Tools for Small Business As well as providing you with the best small business SEO tips we are also going to share the best SEO tools for your small business. Each of these SEO tools will give you the armoury to improve the SEO of your small business website....

SEO for Small Businesses – Tips, Tools & Strategy

Small Business SEO Tips Are you a small business owner? Getting started with SEO or any form of digital marketing can be a rather daunting task so we share everything you need to know about small business SEO. We are a Small Business Too We know it just like you do....

How to Build a Good Digital Marketing Strategy

If you’re looking to achieve success online, it’s important that you have a good digital marketing strategy in place. Without one, you are unlikely to boost your visibility and online presence. However, building a good digital marketing strategy isn’t as...

Does Digital Marketing Work For Every Business?

We are often approached by businesses who have yet to give digital marketing a try. A lot of businesses have previously stayed away from digital marketing, assuming that it isn’t for them. However, this isn’t something we would recommend. Regardless of the type of...

Why Should You Work With Digital Marketing Experts?

Though it may be tempting to tackle the complex work of digital marketing yourself, this isn’t always the best course of action. More often than not, it’s best to work with a team of digital marketing experts. This is where we come in. With a great deal of experience...

Things to Consider When You’re Using Social Media as a Business

Social Media for Business When it comes to using social media as a business, it isn’t simply a case of setting up a profile and posting the first thing that pops into your head. Instead, social media success as a business requires carefully curated posts and a good...

5 Mistakes People Make When Writing Landing Pages

Landing pages are specific web pages that act as a point of entry to your website for users, and are the first thing a visitor will see of your business when they arrive at your domain. Your consumers will have landed on this page as a result of a specific activity,...

7 Quick Ways To Improve Your Homepage

Need to make changes to your homepage, fast? In an ideal world any tweaks of your website would be made on the findings of robust amounts of data from sources like heat-mapping software or user-testing experiments, or even split-tested through...