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The Benefits of Using White-Label Digital Marketing Services

If you’re looking to offer digital marketing services but you don’t have the time or experience to do so, you may want to consider using white-label digital marketing services. By doing so, you can offer a whole host of digital marketing services whilst a team of...

5 BrightonSEO Takeaways & How They Affect You

September 28 saw the Brighton Conference Centre open its doors to another BrightonSEO, the hugely popular biannual event that brings marketers from across the globe together to discuss the latest developments in digital. Top on the agenda was a mix of content, voice...

Why You Should Be Using Google Lighthouse as a Tool

If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and...

Do Citations Impact SEO Rankings

If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a...

How to Set-Up Instagram Shopping Ads

It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow...

How to Use Attribution Models to Better Understand Conversions

Though it isn’t always easy to understand conversions, attribution models are there to help. An attribution model can help you to see where credit should be given for a conversion, as well as helping you to understand where a conversion originally came from. This is...

The Importance of Local SEO

You may have heard of SEO, but have you heard of local SEO? Local SEO is often forgotten about, with a lot of businesses assuming that targeting a larger area is better for leads and sales. However, this isn’t the case and targeting the local area is just as...

How to Build an Effective Content Marketing Strategy

Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts. Along with social media marketing and SEO, content marketing helps a business to achieve success online. However, it isn’t simply a case of writing a blog here...

5 Best SEO Tools for Small Business

Best SEO Tools for Small Business As well as providing you with the best small business SEO tips we are also going to share the best SEO tools for your small business. Each of these SEO tools will give you the armoury to improve the SEO of your small business website....

SEO for Small Businesses – Tips, Tools & Strategy

Small Business SEO Tips Are you a small business owner? Getting started with SEO or any form of digital marketing can be a rather daunting task so we share everything you need to know about small business SEO. We are a Small Business Too We know it just like you do....

How to Build a Good Digital Marketing Strategy

If you’re looking to achieve success online, it’s important that you have a good digital marketing strategy in place. Without one, you are unlikely to boost your visibility and online presence. However, building a good digital marketing strategy isn’t as...

Does Digital Marketing Work For Every Business?

We are often approached by businesses who have yet to give digital marketing a try. A lot of businesses have previously stayed away from digital marketing, assuming that it isn’t for them. However, this isn’t something we would recommend. Regardless of the type of...

Why Should You Work With Digital Marketing Experts?

Though it may be tempting to tackle the complex work of digital marketing yourself, this isn’t always the best course of action. More often than not, it’s best to work with a team of digital marketing experts. This is where we come in. With a great deal of experience...

Things to Consider When You’re Using Social Media as a Business

Social Media for Business When it comes to using social media as a business, it isn’t simply a case of setting up a profile and posting the first thing that pops into your head. Instead, social media success as a business requires carefully curated posts and a good...

5 Mistakes People Make When Writing Landing Pages

Landing pages are specific web pages that act as a point of entry to your website for users, and are the first thing a visitor will see of your business when they arrive at your domain. Your consumers will have landed on this page as a result of a specific activity,...

7 Quick Ways To Improve Your Homepage

Need to make changes to your homepage, fast? In an ideal world any tweaks of your website would be made on the findings of robust amounts of data from sources like heat-mapping software or user-testing experiments, or even split-tested through...

8 Things To Check If Your Online Sales Are Down

So it’s happened. Your online sales and revenue are down, the phones have been quiet and there are less transactions coming through your website’s shop. But, before your panic descends, just how do you go about locating the problem? Here are eight quick things you can...

6 Vital Reasons to use Price Benchmarking in your PPC Campaign

Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is...

Why Brands Without Google My Business Are Making A Mistake

Google my Business - What you need to know Google My Business profiles are now considered a vital part of any businesses’ SEO strategy - as brands fight to appear in as many different SERP feature types as possible now to increase their presence online. Companies...

Amazon PPC: All you Need to Know

Amazon PPC For e-commerce retailers, Google Shopping is the go-to platform. But, with sales growing 16% on Amazon in the past year (up to $4 billion), you’re missing a huge potential market if you’re not advertising on the retail giant. A paid media campaign on Amazon...

The Benefits of Amazon Sponsored Promotions

Amazon Sponsored Promotions With so many people using Amazon, it’s important for your and your products to stand out from competitors. However, this isn’t always easy. In fact, it’s almost impossible without the assistance of Amazon sponsored promotions. An Amazon...

Why your Brand needs to Consider Voice Search

Voice Search and your Digital Strategy 2018 is the year of voice search. Pushed by Google and Amazon through their home-assistants, the trend of voice search is becoming an increasingly popular way for people to access information online.   What Is Voice Search?...

9 Ways To Use Google Trends For Your Marketing

Google Trends Marketing teams with small budgets, or advertisers looking to strengthen their marketing campaigns, are often on the look-out for free software additions to add to their tools. Amongst SEO platforms there is often one insight tool that gets overlooked:...

What Are Bing Shopping Ads?

Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a...