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SEO Year in Review

There’s no denying that 2018 was an incredible year in terms of search engine optimisation. Though there are advancements and changes every year, 2018 really stood out as being a time when search engine optimisation took a huge leap forward. Rather than simply...

How To Outreach & Get Quality Links For Your Website

Outreach should form an important part of your digital marketing strategy. It’s great for both brand awareness and acquiring external links, as well as increasing your brand’s reputation - positioning you as a thought-leader in your subject. One of the easiest ways to...

Tips for your 2019 PPC Campaign & Strategy

Are you looking to stay ahead of the crowd in 2019 and focus your digital advertising efforts? If so, we have some top trends you should be focusing on: Amazon PPC The largest online retailer, that just keeps getting bigger! Since the emergence of eCommerce websites,...

Small Business Digital Marketing Tips and Tricks

As a small business, it’s important that you have a good digital marketing strategy in place. Not only will this help you to rank highly on a variety of search engines, it’ll also help to boost leads and sales. A business without a digital marketing strategy is...

How to Improve Your Social Media Marketing in 2019

Though you may already have a social media marketing strategy in place, there’s nothing to say that it’s working as well as it could be. There are a number of fantastic benefits that come from social media marketing such as gaining more leads and sales, as well as...

Are You Making These Common Content Mistakes?

It doesn’t matter on how much content you have on your business website, you could be making some common content mistakes. A lot of businesses make the mistake of assuming that content is simply there to provide basic information, but that’s not the case at all. When...

Are These Part of Your Digital Marketing Strategy?

Every business is different, which means that every digital marketing strategy should be slightly different. This is why we always create bespoke digital marketing strategies with the individual business in mind. However, there are a few key things that should be part...

Key SEO Trends to Expect in 2019

It can be difficult to keep up with SEO, especially as there are constant changes in regards to what is and what isn’t important. It’s not always easy to know what your focus should be on. This is why it’s important to think about upcoming SEO trends. There are a few...

Using Amazon Marketing Services For Your Business

Though Amazon Marketing Services have been around for a while in other countries, it’s still relatively new to the UK. This means that a lot of businesses aren’t using Amazon Marketing Services in the way that they should. If you are a business that sells products on...

Top Tips for Small Business SEO

It doesn’t matter whether you are getting started with SEO for the first time or you are just looking to boost your existing SEO efforts, there are a tonne of top tips to help you out. Even as a small business, there’s always ways to improve the search engine...

User Experience is an Important Part of Web Development

Though a website should be designed from a digital marketing and search engine optimisation perspective, it’s important that the user isn’t forgotten about. User experience is an important part of website development, as it can hugely affect whether or not a customer...

4 Ways To Boost Your Digital Marketing This Christmas

If you are looking to boost your digital marketing efforts this Christmas, now is the time to start. There are a number of ways that digital marketing strategies can be updated for the festive period, four of which are listed below.   Boost Your Digital Marketing...

5 Ways To Get Your Website In Shape For 2019

The New Year means the start of a new marketing strategy for many businesses. It’s a time to try new things, explore new channels online - and an important chance to ensure your strategy is fully-aligned with your business goals and mission. But, even with the...

Planning Your Christmas Digital Marketing Campaign

The festive season is a great time for retailers, both online and offline, which means you need to make sure your ads are up and running in time to really hit the Christmas shoppers. As the middle of November approaches, if you haven’t started thinking about your...

8 Easy Black Friday Tips For Your Business

As expected, Black Friday is once again predicted to be the biggest shopping day of the year. Nowadays nearly every online retailer and B2C business owner gets involved in the event, with many beginning their preparations months in advance. Once you’ve decided to run...

Are You Making the Most of Pinterest Marketing?

Despite being one of the top digital platforms at the moment, a lot of businesses are failing to make use of Pinterest. There is a common misconception that Pinterest is only there for users to find recipes, beauty tutorials and craft activities. However, this isn’t...

Voice Search: What it Means for Your Business

Hey Google… is Voice Search the way of the future? “Voice Search” is the umbrella term for using our mobile and home devices to search for information using our voices rather than our keypads. The possibilities for the future of voice technology are endless, and at...

How Video Production Can Drive SEO Results

When it comes to video production, it’s best to seek the help of an experienced team. This is because, when done well, video production can drive SEO results. A lot of businesses underestimate video production, assuming that videos are solely used as visuals on social...

How to Incorporate Halloween Into Your Digital Marketing Strategy

Halloween & Digital Marketing Now that it’s October, it’s time to start thinking about Halloween. Halloween is only a few weeks away and it’s ideal for incorporating into your digital marketing strategy. In the weeks leading up to Halloween, a great deal of online...

Why Use Digital PR as Part of Your Digital Strategy?

What is digital PR? Digital PR involves identifying your objectives, key messages, and target audience, and then finding and executing the most appropriate strategy to optimise your results. It's all about your online management and putting your company’s key messages...

The Benefits of Using White-Label Digital Marketing Services

If you’re looking to offer digital marketing services but you don’t have the time or experience to do so, you may want to consider using white-label digital marketing services. By doing so, you can offer a whole host of digital marketing services whilst a team of...

5 BrightonSEO Takeaways & How They Affect You

September 28 saw the Brighton Conference Centre open its doors to another BrightonSEO, the hugely popular biannual event that brings marketers from across the globe together to discuss the latest developments in digital. Top on the agenda was a mix of content, voice...

Why You Should Be Using Google Lighthouse as a Tool

If you have been paying attention to the recent developments online, you will have heard of Google Lighthouse. However, a lot of people are still unsure of what it is and how it works. At Peaky Digital, we’ve spent a lot of time working with Google Lighthouse and...

Do Citations Impact SEO Rankings

If you have been focusing on local SEO as a business, you may have come across information about the importance of using citations online. Though citations are not as commonly spoken about in reference to a wide reaching SEO strategy such as those that work on a...

How to Set-Up Instagram Shopping Ads

It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow...