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Planning a Successful Google PPC Campaign
Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?
Reach New Audiences With Free Google Shopping Listings
Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format - offering free listings to retailers to advertise their products....
8 Things To Check If Your Online Sales Are Down
So it’s happened. Your online sales and revenue are down, the phones have been quiet and there are less transactions coming through your website’s shop. But, before your panic descends, just how do you go about locating the problem? Here are eight quick things you can...
Google Adwords: Is This The Reason Your Adwords Adverts Have Been Disapproved?
Google Adwords Management Over the past few months Google has been urged to crack down on sites such as ticket selling domains like Viagogo when it comes to policing Adwords promoted listings. Users expectations of Adwords adverts are that Google will have vetted the...
Why Amazon’s Drop is good for your Google Shopping Campaign
With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real...
Why It’s Important To Have A Fully Integrated Digital Marketing Campaign
Digital Marketing Campaigns When entering the world of digital marketing, the sheer amount of available options can be a bit overwhelming. SEO, PPC, social media marketing, email marketing, content sharing, affiliate marketing, and inbound marketing are just some....
Google Shopping vs Text Ads
Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has been around for about fourteen years. This allows advertisers to bid for ads to be shown on the search results page, showing the price, image and company,...
How to create a successful website that customers can find?
Creating a Successful Website Creating a website that’s easy to navigate as well as content that is rich and engaging will help your website flourish. When you first create your website, you sometime don’t know what to expect and how you can grow your online...
Creating the Perfect Landing Page
Whether receiving traffic from Organic Search (SEO) or Paid Search (PPC) the page that your users land on has an effect on whether or not they convert. The way you optimise your web page also has a massive impact on the amount of traffic you receive. A poorly...
Why Should I Use Google Shopping?
Before you can decide if Google Shopping is right for you, it helps to fully understand what it actually is. Google Shopping (or Product Listing Ads) allow you to include an image, title, price, promotional message, and company name in an ad that appears separately...