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Why Digital Marketing is Essential for Start Ups

Digital Marketing for Start Up Businesses Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses. As a result,...

How to Develop your Content Marketing Strategy

Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and...

An Overview To Split-Testing Your Website

Split testing (also known as A/B testing, or multivariate testing) is the process of performing controlled experiments to display variations of something (typically a website landing page) to your audience. How does A/B testing work? Split-testing allows a website...

How to Improve your Google Search Engine Rankings

It doesn’t matter how visually impressive your website is or how many great testimonials you’ve got, if your website doesn’t rank well with Google, you might find that you struggle to attract traffic to your site, never mind convert that traffic into sales. But why...

Why you Should Hire a Website Design Agency

Why use a web design agency? It’s more important than ever before that businesses recognise the importance of investing in an online presence. Over the past decade, the digital world has continued to expand at a rapid pace, paving the way for a whole host of...

Five Reasons PPC Isn’t Right For Your Business

Should you use PPC for your Business? PPC is always great for your business, right? Wrong. What can be a powerful tool to some businesses, providing an immediate return on investment, can prove a wasted financial drain to others. Pay-per-click advertising might seem...

Why Your PPC Campaigns Need To Be Using Advert Extensions

At the start of this year Google retired the review extensions format from their adwords platform; affecting many third-party review sites and PPC advertisers who relied on the credibility of their reviews to generate click throughs. But, even with the retirement of...

Find Out The Why, How And When Of Competitor Research

Because it lacks an immediate drive of results, competitor research is often one of the most overlooked parts of a company’s marketing strategy. Find out why it should still remain an integral part of your activities: Why Should I Do Digital Competitor Research?...

Three Things You Need To Know About Your Bounce Rate

Bounce rate is defined as the percentage of visitors to a particular website that navigate back off the site without taking any further action. Ideally, the lower the bounce rate the better and, as a rule of thumb, most businesses should aim for around a 40-50% bounce...

The Power of Influencers: What Your Brand Needs to Know

The news that a tweet from Kylie Jenner had caused Snapchat stocks to plunge 6%, costing them $1.3 billion, was a wake-up call to many businesses about the power influencers hold in the current global industry. Influencer endorsement has been the fastest growing...

The GDPR Guide Your Marketing Team Needs To Read

What does GDPR mean for your Digital Marketing ‘GDPR’ is the latest buzzword in the digital industry – and not necessarily for any of the right reasons. Find out more about the acronym, and what it means for your online (and physical) business practices. It’s been...

Facebook Page Insights: Updates That Will Transform Your Metrics

Facebook Page Insgihts Starting last Monday, Facebook has rolled out a new redesign of their ‘page insights’ across the world. Find out how they can affect you: Facebook page insights have just had a big change. In the past the social media platform has calculated the...

SEO vs PPC: What’s Best for your Website?

SEO or PPC? A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really depends on your current situation, objectives and marketplace. Should I be using PPC or SEO for my business? When it comes to...

Increased Google Meta Descriptions

How to Utilise Google's Increased Meta Descriptions In a long-predicted (but quietly announced) move, Google updated its meta description snippet-length at the end of last year. So, what does this mean for you? In December last year, Google increased the word-count of...

Google Change Ad Grant Policies for 2018

All you need to know about Google Ad Grants in 2018 This post will explore what the changes to the Ad Grants policy are from January 2018, and how they could impact your charity if you're using the programme, as well as those who are thinking of applying. Google has...

Are You Marketing Your Business Correctly This Christmas?

Christmas Digital Marketing Campaigns If there’s one thing that’s for sure, it’s that businesses should be embracing Christmas. Whether you celebrate Christmas yourself or you simply view it as a good excuse for some time off work, Christmas can mean big things for a...

Is your Business ready for Black Friday?

Getting your Business Ready for Black Friday   The two biggest shopping days for online retailers are quickly approaching: Black your Friday and Cyber Monday. Ecommerce businesses across a wide range of verticals are using the Black Friday weekend as an opportunity to...

Facebook ads: Process, targeting and tools

Facebook Advertising A few interesting Facebook facts to get you started: Facebok as 1.49 billion active monthly users (that’s 79% of all internet users)! 6 new Facebook profiles are created every second meaning 500,000 new profiles are created every day! There are 50...

The Local SEO Guide – Everything you need to know

Local SEO - How to Rocket your Rankings? Are you new to SEO and don’t know where to start? Or perhaps you just need some guidance on the new algorithm updates in recent months. If you are a local business that wants to get noticed in search engines and generate more...

How Pinterest can Increase Ecommerce Sales

Pinterest is becoming an increasingly popular platform to shop Pinterest has over 175 million monthly active users and it doesn't plan to stop there...in three years they have doubled their active users from 70 million in 2014 to 175 million in 2017. 87% of Pintrest...

How you can improve SEO with social media

SEO and Social Media You may already know that Google doesn't directly factor in social influence to their ranking algorithm. However, social sharing can help to build inbound links to your site, which in turn build the authority of your domain and improve rankings....

Are Facebook Stories trying to copy Snapchat?

Facebook adds camera features that rival Snapchat Facebook has rolled out a variety of new camera features as they continue to step on the toes of Snapchat. Facebook now allow is customers to add effects to images they are uploading, as well as send photos and videos...

Google Fred Update – What is it and how could it effect my website?

Who is Google Fred? Since March the 8th there has been a lot of talk in the SEO world due to ranking uncertainty and traffic losses, which a lot of people thought was to do with unconfirmed Google Update. In true Google form, they have not yet released any information...

What are Featured Snippets & How to Get Them for Your Website

The last few years has seen a lot of change to the Google search results as they have been refining the way that they display results to their customers. In particular, Google has been increasing the number of Featured Snippets that it displays for questions based...