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    The 2021 Digital Marketing Playbook

    The 2021 Digital Marketing Playbook

    The time has come to scope out the digital landscape of the marketing world. What will digital marketing look and feel like in 2021 and how do you prepare yourself for it? Sure, trends and habits shift and as we can’t predict the future, although a fundamental part of...

    Facebook iOS Update

    Facebook iOS Update

    How the Apple iOS 14 update from Facebook will impact eCommerce advertisers and what measure you can take to minimise impact.  Last week Facebook introduced their new iOS 14 update. It’s been the talk of the marketing town for months but what does it actually mean for...

    Designing a LinkedIn Content Marketing Strategy to Get You Noticed

    Designing a LinkedIn Content Marketing Strategy to Get You Noticed

    Social media marketing has solidified its spot within the marketing mix, with most, if not all businesses having some kind of social media presence. The sheer size of the potential audience and brand visibility that can be gained is too great to ignore. Of the social...

    Peaky Digital Names Cornwall Mind as Charity of the Year

    Peaky Digital Names Cornwall Mind as Charity of the Year

    The Peaky team are delighted to announce that we’ll be partnering with Cornwall Mind as our charity of the year. We’ll be supporting the Bodmin-based mental health charity with a range of digital marketing services each month, helping them to increase their presence...

    4 Marketing Resolutions Your Brand Should Make This Year

    4 Marketing Resolutions Your Brand Should Make This Year

    With 2020 coming to a close and 2021 kicking off, the new year always seems to spark a time for setting new goals and redefining your brand vision. Although, with so many marketing tools at your disposal, whittling it down and deciding what best suits your business...

    How Can Advertising Amazon Enhance Your Business?

    How Can Advertising Amazon Enhance Your Business?

    There’s no denying that Amazon is a popular platform for consumers purchasing products and one that is continuing to increase in demand. According to Amazon, consumers not only engage with the platform to buy products, 80% of Amazon customers use it to discover new...

    5 Common Types of Schema Markup and How It Benefits SEO

    5 Common Types of Schema Markup and How It Benefits SEO

    Let’s start by identifying what schema markup is and what it does. Schema markup also known as structured data is a form of microdata that you add to your page’s HTML enabling us to provide extra detail that allows search engines to better understand and absorb our...

    Black Friday Marketing – What to Do on The Day

    Black Friday Marketing – What to Do on The Day

    The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the...

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify...

    Planning a Successful Google PPC Campaign

    Planning a Successful Google PPC Campaign

    Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?

    8 Ways to Enhance Customer Experience on Social Media.

    8 Ways to Enhance Customer Experience on Social Media.

    With social media becoming the go to place for consumers to communicate and seek information about brands, it is crucial that their experience when they land on your social page is 5 star. Social media platforms are constantly evolving with new ways to streamline...

    Get Ahead and Schedule Your Instagram Posts

    Get Ahead and Schedule Your Instagram Posts

    Time is precious and if you can save time in one area, that gives you the opportunity to dedicate more resources to others. Instagram is up there with the most used social media platforms and it’s safe to say, managing an Instagram account, along with all the other...

    Get Your Business Black Friday Ready

    Get Your Business Black Friday Ready

    One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale...

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Email marketing could be one of your most powerful marketing channels right now, but are you using it effectively? From incentivising sign-ups, to nudging users to revisit their carts, see some of our top tips to make emails work for your business. #1 Increase Email...

    5 Content Ideas To Create Revenue-Driving Adverts

    5 Content Ideas To Create Revenue-Driving Adverts

    In a crowded marketplace, brands need to use eye-catching and informative adverts to cut through the noise. But which adverts are the most effective at getting your customers to convert? If you’re looking to create revenue-driving posts that will get your audience to...

    Google Currents Launches to Replace Google Plus

    Google Currents Launches to Replace Google Plus

    There are always new systems, softwares and programs being introduced into the digital world. If you know anything about digital marketing, you will know that the same can be said for Google. As a company, Google regularly provides updates and new services to users....

    5 Ways To Maximise Your Blog’s Reach

    5 Ways To Maximise Your Blog’s Reach

    Have you created a piece of killer content that you want to get noticed? Blogs can take a lot of time and resource, so make sure that you make the most of them once they’re finished! Don’t just let your blog get lost, tucked away in the news section of your website....

    5 Ways To Turn Your Customers Into Brand Advocates

    5 Ways To Turn Your Customers Into Brand Advocates

    Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and most effective, forms of marketing. Not only are repeat purchases from satisfied customers more cost-effective to acquire than finding new clients, but existing...

    5 Common Title Tag Mistakes…And How To Fix Them

    5 Common Title Tag Mistakes…And How To Fix Them

    Title tags are the headings that outline the title and message of your web page to the world. These HTML elements are known as page titles or SEO titles, and are the first thing displayed in your search engine result – making it very important that you use clear...

    5 Tips To Immediately Improve Your E-commerce Website

    5 Tips To Immediately Improve Your E-commerce Website

    Is your e-commerce website struggling to convert? There could be a number of reasons that your website is performing below average – and there could be a number of easy fixes too! See five of our top tips for improving the performance of your e-commerce website today:...

    How Does Seasonality Affect Digital Marketing?

    How Does Seasonality Affect Digital Marketing?

    Seasonal trends present a huge opportunity to drive revenue for your business, and to streamline spend to the periods throughout the year when your messaging will be most effective. Find out more about seasonality and how to adjust your strategy accordingly, here: How...

    EAT & Demonstrating Your Expertise For SEO

    EAT & Demonstrating Your Expertise For SEO

    EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...

    The 5 Key Components Of Local Search

    The 5 Key Components Of Local Search

    Are you looking to increase your organic listings for customers shopping in your local area? Local search techniques focus on granular searches – helping your business build brand awareness for localised, regional searches.  There are five key components to optimising...

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas In such an uncertain, and stressful, time for businesses it can be easy to operate on a day-to-day basis and not think to the future. For many brands, December is the last thing on their mind – but Christmas is the exact...

    Boost Your Social Conversions With Instagram Shopping

    Boost Your Social Conversions With Instagram Shopping

    Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...