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Google Change Ad Grant Policies for 2018

All you need to know about Google Ad Grants in 2018 This post will explore what the changes to the Ad Grants policy are from January 2018, and how they could impact your charity if you're using the programme, as well as those who are thinking of applying. Google has...

Are You Marketing Your Business Correctly This Christmas?

Christmas Digital Marketing Campaigns If there’s one thing that’s for sure, it’s that businesses should be embracing Christmas. Whether you celebrate Christmas yourself or you simply view it as a good excuse for some time off work, Christmas can mean big things for a...

Is your Business ready for Black Friday?

Getting your Business Ready for Black Friday   The two biggest shopping days for online retailers are quickly approaching: Black your Friday and Cyber Monday. Ecommerce businesses across a wide range of verticals are using the Black Friday weekend as an...

Facebook ads: Process, targeting and tools

Facebook Advertising A few interesting Facebook facts to get you started: Facebok as 1.49 billion active monthly users (that’s 79% of all internet users)! 6 new Facebook profiles are created every second meaning 500,000 new profiles are created every day! There are 50...

The Local SEO Guide – Everything you need to know

Local SEO - How to Rocket your Rankings? Are you new to SEO and don’t know where to start? Or perhaps you just need some guidance on the new algorithm updates in recent months. If you are a local business that wants to get noticed in search engines and generate more...

How Pinterest can Increase Ecommerce Sales

Pinterest is becoming an increasingly popular platform to shop Pinterest has over 175 million monthly active users and it doesn't plan to stop there...in three years they have doubled their active users from 70 million in 2014 to 175 million in 2017. 87% of Pintrest...

How you can improve SEO with social media

SEO and Social Media You may already know that Google doesn't directly factor in social influence to their ranking algorithm. However, social sharing can help to build inbound links to your site, which in turn build the authority of your domain and improve rankings....

Are Facebook Stories trying to copy Snapchat?

Facebook adds camera features that rival Snapchat Facebook has rolled out a variety of new camera features as they continue to step on the toes of Snapchat. Facebook now allow is customers to add effects to images they are uploading, as well as send photos and videos...

Google Fred Update – What is it and how could it effect my website?

Who is Google Fred? Since March the 8th there has been a lot of talk in the SEO world due to ranking uncertainty and traffic losses, which a lot of people thought was to do with unconfirmed Google Update. In true Google form, they have not yet released any information...

What are Featured Snippets & How to Get Them for Your Website

The last few years has seen a lot of change to the Google search results as they have been refining the way that they display results to their customers. In particular, Google has been increasing the number of Featured Snippets that it displays for questions based...

Managing your Digital Marketing around Seasonal Trends

Depending on the industry you specialise in, seasonality can be an important factor to consider within your digital marketing campaigns.  If you aren't considering seasonality in your marketing campaigns, you could be missing out on exposure at peak times, where...

How to create a good online persona for your brand

Building your online brand With digital being in the forefront of most brands minds, as well as how customers are searching for new products and services, it's crucial that you make a good impact online. This will not be done through one online practice, and you will...

The Importance of Google Search Console

Why use Google Search Console? Google Search Console is a piece of software that should be set-up with the launch of any website. We've listed the features we think are the most important to any website: Add your Sitemap One of the first things you should do with the...

SEO & Website Checklist

Is your website ready for the SERPs? Over the last couple of months, we've been asked to produce an SEO and website checklist for our clients for when a website goes live. A lot of 'SEO' work overlaps with website development meaning we can work closely with...

Targeting Long Tail Keywords with Rich and Engaging Content

What are long tail keywords, and why should we put time and effort into targeting them? In short, they are  keywords which receive lower search volume but are more specific, often being longer than three words. Some of these phrases will be purely transactional, like...

Content Marketing for Brands

What is content marketing? Content marketing is about creating rich and engaging content for your consumers, from blogs to whitepapers, videos to website content. This content should add value to your existing audience and bring new visitors to your website. The most...

Google Shopping vs Text Ads

Where should you be spending your Google Adwords budget? Google Shopping, previously Google Product Search, has been around for about fourteen years. This allows advertisers to bid for ads to be shown on the search results page, showing the price, image and company,...

Youtube stop 30 second ads for 2018

Youtube's 30 second ads If as a consumer, you used to get annoyed with your viewing being installed, it's good news for you. However, for some advertisers, this is not the news they were hoping to hear. The new update will push marketeers into providing richer and...

The Benefits of Guest Blogging

Why you should be using guest blogging as a tool? Guest blogging is a form of outreach where you create content for another website. One question a lot of people ask is,  'why should I spend time writing for another website and how will I benefit from it?'.  It's...

Digital Marketing Valentine’s Campaigns of 2017

Our Favourite 2017 Valentine's Campaigns It's almost Valentine's Day, so what better way for companies (especially retailers) to capitalise on sales? With love in the air, it's clear that there is intent to buy from consumers, as they shop the web for that special...

Cornwall SEO Client Case Study

Healeys Cyder Farm Healeys Cyder Farm engaged with Peaky Digital in November 2016 looking for a review of their digital channels in order to drive additional footfall to their cornish tourist attraction. Peaky Digital carried out an initial digital review,...

The Importance of Call to Actions

Call to Actions (CTAs) and Conversion Rate Optimisation (CRO) So you're spending your marketing budget getting people to your website, but do they know what to do when they get to your website? Call to actions are absolutely crucial to increase factors such as...

SEO Audit – What will it tell me about my website?

SEO Audit You may see that a lot of agencies will offer you an SEO audit, but what is this and what does it tell you? Agencies carry out SEO audits to show you where you website may be letting you down. It is essential that all the building blocks are in place to...