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Get Ahead and Schedule Your Instagram Posts

Get Ahead and Schedule Your Instagram Posts

Time is precious and if you can save time in one area, that gives you the opportunity to dedicate more resources to others. Instagram is up there with the most used social media platforms and it’s safe to say, managing an Instagram account, along with all the other...

Get Your Business Black Friday Ready

Get Your Business Black Friday Ready

One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale...

Super Power Your E-commerce Email Marketing With These 8 Tips

Super Power Your E-commerce Email Marketing With These 8 Tips

Email marketing could be one of your most powerful marketing channels right now, but are you using it effectively? From incentivising sign-ups, to nudging users to revisit their carts, see some of our top tips to make emails work for your business. #1 Increase Email...

5 Content Ideas To Create Revenue-Driving Adverts

5 Content Ideas To Create Revenue-Driving Adverts

In a crowded marketplace, brands need to use eye-catching and informative adverts to cut through the noise. But which adverts are the most effective at getting your customers to convert? If you’re looking to create revenue-driving posts that will get your audience to...

Google Currents Launches to Replace Google Plus

Google Currents Launches to Replace Google Plus

There are always new systems, softwares and programs being introduced into the digital world. If you know anything about digital marketing, you will know that the same can be said for Google. As a company, Google regularly provides updates and new services to users....

5 Ways To Maximise Your Blog’s Reach

5 Ways To Maximise Your Blog’s Reach

Have you created a piece of killer content that you want to get noticed? Blogs can take a lot of time and resource, so make sure that you make the most of them once they’re finished! Don’t just let your blog get lost, tucked away in the news section of your website....

5 Ways To Turn Your Customers Into Brand Advocates

5 Ways To Turn Your Customers Into Brand Advocates

Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and most effective, forms of marketing. Not only are repeat purchases from satisfied customers more cost-effective to acquire than finding new clients, but existing...

5 Common Title Tag Mistakes…And How To Fix Them

5 Common Title Tag Mistakes…And How To Fix Them

Title tags are the headings that outline the title and message of your web page to the world. These HTML elements are known as page titles or SEO titles, and are the first thing displayed in your search engine result – making it very important that you use clear...

5 Tips To Immediately Improve Your E-commerce Website

5 Tips To Immediately Improve Your E-commerce Website

Is your e-commerce website struggling to convert? There could be a number of reasons that your website is performing below average – and there could be a number of easy fixes too! See five of our top tips for improving the performance of your e-commerce website today:...

How Does Seasonality Affect Digital Marketing?

How Does Seasonality Affect Digital Marketing?

Seasonal trends present a huge opportunity to drive revenue for your business, and to streamline spend to the periods throughout the year when your messaging will be most effective. Find out more about seasonality and how to adjust your strategy accordingly, here: How...

EAT & Demonstrating Your Expertise For SEO

EAT & Demonstrating Your Expertise For SEO

EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...

The 5 Key Components Of Local Search

The 5 Key Components Of Local Search

Are you looking to increase your organic listings for customers shopping in your local area? Local search techniques focus on granular searches – helping your business build brand awareness for localised, regional searches.  There are five key components to optimising...

Why It’s The Perfect Time To Plan For Christmas

Why It’s The Perfect Time To Plan For Christmas

Why It’s The Perfect Time To Plan For Christmas In such an uncertain, and stressful, time for businesses it can be easy to operate on a day-to-day basis and not think to the future. For many brands, December is the last thing on their mind – but Christmas is the exact...

Boost Your Social Conversions With Instagram Shopping

Boost Your Social Conversions With Instagram Shopping

Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...

Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

Covid-19 has impacted businesses across all sectors - meaning companies are having to review and revise their marketing strategy quickly to adapt. Google Ads, Social Media, SEO, Affiliate platforms and email marketing are just some of the channels being analysed - but...

7 Ways To Make Your Video Marketing Campaign A Success

7 Ways To Make Your Video Marketing Campaign A Success

Video marketing is a powerful tool that can make your business stand out. But, with video assets typically costing more to produce than other forms of content, you’ll need to make sure you’re generating a strong return on investment from your strategy.  See some of...

Reach New Audiences With Free Google Shopping Listings

Reach New Audiences With Free Google Shopping Listings

Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format - offering free listings to retailers to advertise their products....

How To Create A Revenue-Driving Client Email

How To Create A Revenue-Driving Client Email

In the coronavirus pandemic email is now one of the most effective forms of marketing a brand can utilise. Is your business making the most of this key communication tool? See some of our top tips to generate revenue from your next marketing campaign: Create An Email...

The Power Of Social Media During The Coronavirus Pandemic

The Power Of Social Media During The Coronavirus Pandemic

As the Coronavirus puts a stop to physical interaction, Social Media has replaced face-to-face meetings as a meaningful source of connection. It’s also become one of the most powerful channels for businesses to communicate vital updates to their followers. The...

5 Covid-19 Lessons From Inspiring Brands

5 Covid-19 Lessons From Inspiring Brands

Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and...

7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,...

Reviewing Your Tone Of Voice In Times Of Crisis

Reviewing Your Tone Of Voice In Times Of Crisis

As the Covid-19 virus impacts the nation, some brands are struggling to adapt their messaging. It’s important that, at such a sensitive time, your organisation strikes the balance between continuing to create engaging content and being appropriate to your audience’s...

Making The Most Of Your Customer Following

Making The Most Of Your Customer Following

In the current economic climate, many businesses may be struggling to find new audiences. As marketing budgets are slashed and consumer buying behaviours change, many brands are having  to rely on their existing audiences. Now more than ever, it’s important for...

‘Buy Online’ Surges – Is Your Business Capitalising?

‘Buy Online’ Surges – Is Your Business Capitalising?

As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over...

What Does The Future Look Like For Online Businesses?

What Does The Future Look Like For Online Businesses?

The Covid-19 pandemic has caused a seismic shift in economics for businesses of all industries. With many sectors coming to a crashing halt and businesses forced to close, many organisations have pivoted to their online platforms to reach audiences. But, even after...