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How Does Seasonality Affect Digital Marketing?

How Does Seasonality Affect Digital Marketing?

Seasonal trends present a huge opportunity to drive revenue for your business, and to streamline spend to the periods throughout the year when your messaging will be most effective. Find out more about seasonality and how to adjust your strategy accordingly, here: How...

EAT & Demonstrating Your Expertise For SEO

EAT & Demonstrating Your Expertise For SEO

EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...

The 5 Key Components Of Local Search

The 5 Key Components Of Local Search

Are you looking to increase your organic listings for customers shopping in your local area? Local search techniques focus on granular searches – helping your business build brand awareness for localised, regional searches.  There are five key components to optimising...

Why It’s The Perfect Time To Plan For Christmas

Why It’s The Perfect Time To Plan For Christmas

Why It’s The Perfect Time To Plan For Christmas In such an uncertain, and stressful, time for businesses it can be easy to operate on a day-to-day basis and not think to the future. For many brands, December is the last thing on their mind – but Christmas is the exact...

Boost Your Social Conversions With Instagram Shopping

Boost Your Social Conversions With Instagram Shopping

Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...

Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

Covid-19 has impacted businesses across all sectors - meaning companies are having to review and revise their marketing strategy quickly to adapt. Google Ads, Social Media, SEO, Affiliate platforms and email marketing are just some of the channels being analysed - but...

7 Ways To Make Your Video Marketing Campaign A Success

7 Ways To Make Your Video Marketing Campaign A Success

Video marketing is a powerful tool that can make your business stand out. But, with video assets typically costing more to produce than other forms of content, you’ll need to make sure you’re generating a strong return on investment from your strategy.  See some of...

Reach New Audiences With Free Google Shopping Listings

Reach New Audiences With Free Google Shopping Listings

Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format - offering free listings to retailers to advertise their products....

How To Create A Revenue-Driving Client Email

How To Create A Revenue-Driving Client Email

In the coronavirus pandemic email is now one of the most effective forms of marketing a brand can utilise. Is your business making the most of this key communication tool? See some of our top tips to generate revenue from your next marketing campaign: Create An Email...

The Power Of Social Media During The Coronavirus Pandemic

The Power Of Social Media During The Coronavirus Pandemic

As the Coronavirus puts a stop to physical interaction, Social Media has replaced face-to-face meetings as a meaningful source of connection. It’s also become one of the most powerful channels for businesses to communicate vital updates to their followers. The...

5 Covid-19 Lessons From Inspiring Brands

5 Covid-19 Lessons From Inspiring Brands

Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and...

7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,...

Reviewing Your Tone Of Voice In Times Of Crisis

Reviewing Your Tone Of Voice In Times Of Crisis

As the Covid-19 virus impacts the nation, some brands are struggling to adapt their messaging. It’s important that, at such a sensitive time, your organisation strikes the balance between continuing to create engaging content and being appropriate to your audience’s...

Making The Most Of Your Customer Following

Making The Most Of Your Customer Following

In the current economic climate, many businesses may be struggling to find new audiences. As marketing budgets are slashed and consumer buying behaviours change, many brands are having  to rely on their existing audiences. Now more than ever, it’s important for...

‘Buy Online’ Surges – Is Your Business Capitalising?

‘Buy Online’ Surges – Is Your Business Capitalising?

As the world endures Covid-19, businesses across every sector are having to rapidly adapt their strategies in order to cope with changing consumer behaviour. Insights platform Google Trends shows that searches for ‘Buy Online’ have seen a huge spike in searches over...

What Does The Future Look Like For Online Businesses?

What Does The Future Look Like For Online Businesses?

The Covid-19 pandemic has caused a seismic shift in economics for businesses of all industries. With many sectors coming to a crashing halt and businesses forced to close, many organisations have pivoted to their online platforms to reach audiences. But, even after...

Why Now Is The Time To Upskill Your Team Through Online Training

Why Now Is The Time To Upskill Your Team Through Online Training

As Covid-19 impacts the UK’s economy, it’s almost impossible for your business not to have seen a change in consumer behaviour. With many organisations following the government guidelines regarding working from home, businesses will have seen a significant change in...

FREE Urgent Digital Support For All Cornwall Businesses

FREE Urgent Digital Support For All Cornwall Businesses

Now is the time, more than ever, to be pulling together as a community. In an effort to help struggling businesses over the coming weeks, Peaky Digital will be offering a free 30-min phone call clinic to any small Cornwall business.  We're running the free clinics for...

3 Quick Ways to Super-Power Your Facebook Campaigns

3 Quick Ways to Super-Power Your Facebook Campaigns

Are you looking to take your Facebook advertising to the next level? Setting up a Facebook advert is just the start! Once your business has its Social Media campaigns up and running, you can begin to look at optimising your adverts to get even better results.  Refine...

Frequency Capping: How Much Is Too Much?

Frequency Capping: How Much Is Too Much?

When it comes to remarketing, brand awareness is a key goal for your campaign activity. But how much is too much? And can you control how many times your adverts appear in front of the same audience? Find out more about frequency capping and its use, here: Creating...

5 Best Valentine’s Campaigns

5 Best Valentine’s Campaigns

Whether you think Valentine’s Day is an important day for love or a corporate marketing ploy, as a business it’s important that you recognise it. It doesn’t matter what your business does or what industry you work in, there is always something that you can do to...

Backlinks: Are you missing out on important SEO?

Backlinks: Are you missing out on important SEO?

Backlinks are the fire power behind your SEO campaign and play a big part in helping your website to obtain a higher ranking on Google. If you’re not familiar with their importance or you’re unsure how to establish them, read our guide to help kick start your...

Get Started With Google Tag Manager (GTM)

Get Started With Google Tag Manager (GTM)

Data collection through tools like Google Tag Manager and Google Analytics is essential for growing your business’s online reach. Regardless of whether you’re a small independent business or a large commerce site, it’s essential you understand how your potential...

The 5 Things You Need In Place For Your 2020 Marketing Strategy

The 5 Things You Need In Place For Your 2020 Marketing Strategy

With Black Friday and Christmas, the last two months of each year can be a hectic time for your marketing department! But if you want to start the New Year with a bang and hit 2020 running, then it’s important to allocate some time in this final period to prepare. #1...

5 Quick Optimisations To Boost Your E-commerce Sales

5 Quick Optimisations To Boost Your E-commerce Sales

Is your e-commerce website struggling to appear in search engine results? Are you struggling to get visitors to your website? There are a huge number of ranking factors you can take into consideration when optimising your website - but not all online retailers have...