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5 Mistakes People Make When Writing Landing Pages

Landing pages are specific web pages that act as a point of entry to your website for users, and are the first thing a visitor will see of your business when they arrive at your domain. Your consumers will have landed on this page as a result of a specific activity,...

7 Quick Ways To Improve Your Homepage

Need to make changes to your homepage, fast? In an ideal world any tweaks of your website would be made on the findings of robust amounts of data from sources like heat-mapping software or user-testing experiments, or even split-tested through...

8 Things To Check If Your Online Sales Are Down

So it’s happened. Your online sales and revenue are down, the phones have been quiet and there are less transactions coming through your website’s shop. But, before your panic descends, just how do you go about locating the problem? Here are eight quick things you can...

6 Vital Reasons to use Price Benchmarking in your PPC Campaign

Google Adwords is rolling out a new feature for advertisers: price comparison insights. Advertisers will now be able to easily compare their product with other competitors in the Google Shopping market and view which of these entries are cheaper. Price benchmarking is...

Why Brands Without Google My Business Are Making A Mistake

Google my Business - What you need to know Google My Business profiles are now considered a vital part of any businesses’ SEO strategy - as brands fight to appear in as many different SERP feature types as possible now to increase their presence online. Companies...

Amazon PPC: All you Need to Know

Amazon PPC For e-commerce retailers, Google Shopping is the go-to platform. But, with sales growing 16% on Amazon in the past year (up to $4 billion), you’re missing a huge potential market if you’re not advertising on the retail giant. A paid media campaign on Amazon...

The Benefits of Amazon Sponsored Promotions

Amazon Sponsored Promotions With so many people using Amazon, it’s important for your and your products to stand out from competitors. However, this isn’t always easy. In fact, it’s almost impossible without the assistance of Amazon sponsored promotions. An Amazon...

Why your Brand needs to Consider Voice Search

Voice Search and your Digital Strategy 2018 is the year of voice search. Pushed by Google and Amazon through their home-assistants, the trend of voice search is becoming an increasingly popular way for people to access information online.   What Is Voice Search? Voice...

9 Ways To Use Google Trends For Your Marketing

Google Trends Marketing teams with small budgets, or advertisers looking to strengthen their marketing campaigns, are often on the look-out for free software additions to add to their tools. Amongst SEO platforms there is often one insight tool that gets overlooked:...

What Are Bing Shopping Ads?

Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a...

Why Amazon’s Drop is good for your Google Shopping Campaign

With the news that Amazon suspended bidding for nearly a fortnight on product listed adverts in Google’s shopping platform (and uncertainty over whether it may happen again), smaller retailers are spotting potential opportunities to move back into some real...

How to Optimise Your App

App Store Optimisation When it comes to digital marketing, optimising your app is just as important as optimising your website. The aim is to optimise your app so that it ranks highly in the app store’s search results, which gives it a better chance of being found in...

How Gmail Sponsored Promotions Work and the Benefits

Gmail Sponsored Ads There are a number of different elements that make up digital marketing, one of which is Gmail sponsored promotions. A Gmail sponsored promotion is a type of advertisement that is placed in personal Google email boxes, within the promotions tab....

How Can Startups Benefit From Email Marketing?

If you’re a brand new startup, you may be wondering how to get started with digital marketing. There are a number of different types of digital marketing, but email marketing often works best. This is because you can let people know who you are and what you do, all at...

Why Should You Use Web Development Experts?

Though a lot of businesses choose to outsource their web development needs, a number do not take the time to find web development experts. In fact, some even attempt to develop a website themselves. However, this isn’t something that the team here at Peaky Digital...

Is Your Site Ready for Mobile First Indexing?

Mobile First Indexing At the end of last month Google announced that, after much consideration, it would now be indexing mobile sites first; cementing a new era of search engine optimisation. Typically Google had used the desktop version of a website for ranking...

In-house Marketing or Outsource to an Agency

In-house marketing or outsource to an agency – what’s better for you? Effective digital marketing is absolutely vital for any business – allowing you to reach out to new customers and reinforce your brand image and reputation amongst existing ones. But a big question...

Six Common Mistakes People Make When Writing Landing Pages

Landing pages are often the first thing a visitor sees when entering your website, and it’s important to make sure the copy you present encourages them to stay on the site (and even go on to convert). See below some of the most common mistakes people make when writing...

Optimising your PPC Campaign for Success

Pay Per Click (PPC) marketing is a popular way to use search engine advertising in order to generate traffic to your website.In fact, it’s one of the most commonly used methods of advertising online. What is PPC? Essentially, PPC is a way of buying visits to your site...

Six Things to Consider Before Taking your Brand Offline

In a surprise move last week, pub giants JD Wetherspoons announced they’d be shutting down their social media in all 900 chains and their head office, with immediate effect. JD Wetherspoon’s chairman, Tim Martin, cited the nation’s growing obsession with social media...

The Importance of Anchor Text in Backlinks

The Importance of Backlinks and Anchor Text We all know the important role link building plays in SEO, the more links with anchor text the better right? Well, yes and no. There is a lot of confusion regarding the importance Google places on anchor text within...

Why Digital Marketing is Essential for Start Ups

Digital Marketing for Start Up Businesses Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses. As a result,...

How to Develop your Content Marketing Strategy

Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and...

An Overview To Split-Testing Your Website

Split testing (also known as A/B testing, or multivariate testing) is the process of performing controlled experiments to display variations of something (typically a website landing page) to your audience. How does A/B testing work? Split-testing allows a website...