It wasn’t going to be too long before Instagram allowed businesses to sell via the social media platform, and it’s something that a lot of people have already begun doing. Instagram shopping ads allow businesses to tag products in their posts, which directly allow consumers to make purchases through the platform itself. Rather than having to go to the website itself, consumers can now purchase products they like after seeing it on an Instagram post. A great thing about Instagram shopping ads, is that they’re easy to set up.
Though advertising products via a social media platform may be new to a lot of businesses, it’s definitely something worth considering. A lot of consumers are ready to buy on the go and many don’t have the time to browse an extensive product catalogue.
Setting Up Instagram Shopping Ads
Before you are able to set up an Instagram shopping ad, you will need to make sure that your business is eligible. To do so, make sure you have the latest Instagram app and convert your Instagram account into a business profile. In order to get started with setting up Instagram shopping ads, you will also need to be an administrator of the Instagram profile. Then, comes the waiting. As long as you sell eligible physical goods and not services, Instagram will automatically begin the steps to approve you as a business that’s ready to sell. Once you have been approved, it’s time to begin creating your Instagram shopping ads.
Instagram shopping ads are largely centred around product tagging, highlighting to other users what can be bought and where. You will need to enable product tagging through your Instagram account, which will ensure that your products can be purchased through the post itself. It’s simply a case of choosing the photo that you’d like to feature, tagging the products that you’d like to advertise and editing the photo as you would with a standard Instagram post.
Instagram Shopping Ads at Peaky Digital
At Peaky Digital, we understand that not everyone has the time to create and manage Instagram shopping ads. Simply, it can be time consuming and it does take a certain level of expertise. After all, there’s very little point in setting up an Instagram shopping ad unless it’s going to well work. This is why we offer a range of Social Media Marketing services. We’re able to take care of all of your Social Media Marketing needs, including Instagram shopping ads. To find out more, get in touch with the Peaky Digital team.