It doesn’t matter how visually impressive your website is or how many great testimonials you’ve got, if your website doesn’t rank well with Google, you might find that you struggle to attract traffic to your site, never mind convert that traffic into sales.
But why does it matter where you rank on Google? Well, for a start, higher rankings mean more traffic. As a general rule, the higher your ranking is, the more organic traffic your site will get from Google – the top 5 ranked sites usually get over 60% of the search traffic.
What’s more, because Google is the world’s most popular search engine, it is trusted by users around the globe. People known that, if they are searching for something on Google, they will usually find what they are looking for – so ranking highly is a sign of trust and authenticity.
Top tips for helping you to improve your Google ranking
Content is King
Contrary to popular belief, ranking on Google isn’t about stuffing your content full to the brim with keywords. At least it isn’t anymore.
Although, at one time, it was possible to secure a search engine ranking with dull, uninteresting content providing it contained plenty of keywords, this is no longer the case. Today, Google puts a lot more emphasis on having quality, relevant, and contextual content that will be of genuine value to readers.
Oh, and it’s worth remembering that copying and republishing content from other websites won’t work because the originality of the content is really important for Google rankings!
So, if you’re wondering how to rank highly on Google, first and foremost, it’s all about creating engaging, interesting, and unique content that your audience actually wants to read and share.
Whilst we’re talking about content, you also need to update your content regularly and ensure that it remains relevant. Regularly updated content is seen as one of the best indicators of a site’s relevancy, so make sure you keep it up to date and fresh!
Link, Link, Link
If your content is linked to and by other sites that Google considers to be ‘good’, your rankings should automatically improve.
As well as linking to external sites, you should also add internal links to other pages on your website. These internal links will help Google to understand what your content is all about and they’ll also help your readers to find new pages on your site.
However, just as unnatural keyword cramming is no longer effective, Google is also cracking down on unnatural link-building. So ensure that you keep everything natural if you want to make maximum impact.
Speed it Up
Speed is a known ranking factor for Google – a website page that loads quickly can get better Google rankings than one that loads slowly. The website’s loading speed is also important for usability.
In today’s fast paced, always-on-the-move society, the vast majority of us spend a large proportion of our online time accessing the internet on mobiles, tablets, and other smaller-screen devices. In fact, over 50% of organic traffic comes from mobile devices.
With this in mind, it’s more important than ever before that, if you want your content to rank highly on Google, you need to ensure that your website is fully responsive and mobile-friendly.
In fact, Google not only tends to rank mobile friendly sites higher, but it actually penalises websites that return errors when accessed via mobile!
So, to keep Google and your audience happy, it’s well worth investing the time and money to ensure that your site, and the content on it, is mobile friendly.
Sharing is Caring
In today’s social media-focussed world, it’s vital the sharability of your content is hugely important. After all, the more your content is shared and distributed, the more visibility and traffic you should generate. This, in turn, will lead to more natural links being developed from genuine websites and sources.
So, if you want to boost your Google rankings, make sure that your content caters to the needs and expectations of social media users.
If you want help ranking your website on Google, it might be time to call in the experts! Here at Peaky Digital, we can help you to ensure that your website is fully optimised for Google’s search rankings and implement a campaign to ensure that it continues to rank as highly as possible.