Why is Logo and Brand Design Important?

When it comes to creating graphics for a business, logo and branding is important. A lot of people fail to realise that a professional logo and a consistent theme can go a long way towards turning a business into a recognisable brand. If the same images and colours are used across a range of different platforms the business itself builds up a strong and distinguishable brand; this is true whether they are used on a website, on social media accounts or in brochures.

One of a kind brand designs are an effective way to communicate with an audience on a large scale; they can portray what the business is, what it does and its values as well as conveying a great deal of personality.

At Peaky Digital we have a team of individuals with experience in logo and brand design. Through natural talent and a flair for the creative side of life, we are able to create something special for any business. Whether you’re looking for something completely different or you’re lacking a brand direction, we’re on hand to help.

Great logos and designs that have been thought about can make all the difference when it comes to whether or not a client or customer will approach you. As well as creating an important overall identity, it tells a story.

When designing any area of branding – whether that be a new logo or new social media graphics – it’s vital that the target audience is taken into account. After all, these are the people you’ll want to attract. It’s also key to think about the colours used as some are associated with certain emotions. Think about it, a lot of the time we immediately judge a business and what they do based on the way they are portrayed graphically. This is why it’s important not to underestimate the role that design plays in success.

Logo and Brand Design at Peaky Digital

There’s a lot to consider when you’re choosing a new logo or new branding for a business, it’s much more than simply choosing colours and images that you personally like. In fact, you may be surprised at the amount of background work that goes into it.

At Peaky Digital our graphic designers are able to create unique, individual and impressive logos and branding for any business. We get to know you and your business, ensuring our ideas truly reflect what you want to convey. Whether you’re looking for a logo for a startup company or you’re interested in revamping your business’ existing branding, we can help.

To find out more about Logo and Brand Design at Peaky Digital, get in touch.

Get Started With Your Marketing Today


Working closely with Google, our team ensure that all of your PPC strategies utilise the latest advancements in Adword’s platform. Partner with a Google Premier agency today and see how we can help your results soar. Learn more about our Adwords service offering, here.