by Natalie Crouch | Sep 14, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy
Though it isn’t always easy to understand conversions, attribution models are there to help. An attribution model can help you to see where credit should be given for a conversion, as well as helping you to understand where a conversion originally came from. This is... 
by Natalie Crouch | Sep 1, 2018 | Digital Marketing, Digital Marketing Tools, SEO
Best SEO Tools for Small Business As well as providing you with the best small business SEO tips we are also going to share the best SEO tools for your small business. Each of these SEO tools will give you the armoury to improve the SEO of your small business website.... 
by Natalie Crouch | Jun 18, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy
Amazon PPC For e-commerce retailers, Google Shopping is the go-to platform. But, with sales growing 16% on Amazon in the past year (up to $4 billion), you’re missing a huge potential market if you’re not advertising on the retail giant. A paid media campaign on Amazon... 
by Natalie Crouch | Jun 7, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy, Strategy
Google Trends Marketing teams with small budgets, or advertisers looking to strengthen their marketing campaigns, are often on the look-out for free software additions to add to their tools. Amongst SEO platforms there is often one insight tool that gets overlooked:... 
by Natalie Crouch | Jun 3, 2018 | Digital Marketing, Digital Marketing Tools, Digital Strategy, PPC
Bing Shopping Ads? Though you may not have heard of Bing shopping ads, you are sure to have heard of Google AdWords and some of the many other forms of paid marketing. In short, Bing shopping ads work in a very similar way to Google AdWords and they provide you with a... 
by Natalie Crouch | Apr 13, 2018 | Blogs, Digital Marketing, Digital Marketing Tools, Digital Strategy
Split testing (also known as A/B testing, or multivariate testing) is the process of performing controlled experiments to display variations of something (typically a website landing page) to your audience. How does A/B testing work? Split-testing allows a website...