PPC CASE STUDY
Whitstable Marine came to us after seeing a drop in their organic revenue and wanted some sales, fast.What they needed was simple: an improvement in ROI and to demonstrate consistent revenue growth to move towards being a dominant force in the industry. That’s where Peaky Digital came in to help build a robust PPC and Google Shopping campaign.
As always, we began by getting to know the business and familiarising ourselves with its overall marketing objectives. Having clearly identified what Whitstable Marine wanted to achieve from paid search, we built a strategy to campaign targets and KPIs, which included boosting revenue and sales.
We focused on brands where Whitstable Marine were price competitive and implemented these campaigns across Google Shopping., using dynamic remarketing to support conversion.
We then looked at more generic category level products which had high profit margins to implement across PPC. As we saw revenue increase, we increased the amount of product categories we were targeting.
Increase in website traffic
Increase in Revenue