VURB PHYSIO

CASE STUDY

THE CHALLENGE:

Vurb Physio asked Peaky Digital to generate more traffic to their website, ultimately increasing conversion through people calling or filling in the contact form on the website.

THE STRATEGY:

Previously, Vurb Physio had an AdWords Express account making it very hard to optimise the campaign fully. Therefore, we created a new campaign within the main AdWords platform. This campaign was set-up to heavily geo-target the areas which were 10 miles from Vurb Physio’s location.

Peaky Digital created a variation of adcopy to ensure we A/B split test different call to actions as well as language on the services offered. This tended to look at language such as sports massage vs physiotherapy. On top of this, we looked at a variety of different keyword terms as from research carried out, we could see that people were searching for terms such as ‘back pain’ rather than ‘physiotherapist’.

 

THE RESULTS:

195%

Increase in PPC traffic

8.2%

Click-Through-Rate

39%

Decrease in Cost Per Click

43%

Increase in Conversion Rate

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