Previously, Vurb Physio had an AdWords Express account making it very hard to optimise the campaign fully. Therefore, we created a new campaign within the main AdWords platform. This campaign was set-up to heavily geo-target the areas which were 10 miles from Vurb Physio’s location.
Peaky Digital created a variation of adcopy to ensure we A/B split test different call to actions as well as language on the services offered. This tended to look at language such as sports massage vs physiotherapy. On top of this, we looked at a variety of different keyword terms as from research carried out, we could see that people were searching for terms such as ‘back pain’ rather than ‘physiotherapist’.
Increase in PPC traffic
Decrease in Cost Per Click
Increase in Conversion Rate