SYSTEMSAT CASE STUDY

THE CHALLENGE:

SystemSAT approached Peaky Digital to work on their PPC and affiliate marketing campaigns, in order to drive more traffic and increase revenue from the website. We were tasked with not only looking at increasing the UK reach but also looking at driving traffic from new markets such as Germany and France.

THE STRATEGY:

We carried out a review of their current PPC campaigns, identifying opportunity within their Google Shopping campaign. This was an area that was not being fully utilised and had a much lower CPA than the search network. We removed all under performing keywords and optimised the account health in order to drive down the overall CPA.

We then looked at the opportunity in France and Germany and looked at a way that we could target this market within the PPC campaigns.

Alongside the PPC campaign, Peaky Digital manage the affiliate marketing campaign using AWIN as a platform.

THE RESULTS:

15%

Increase In Visitors

92%

Increase in Affiliate Revenue

27%

Increase in Overall Profit

60%

Increase In Affiliate Transactions

“After working with larger agencies, we found they have too many accounts to manage and not enough time, the quality of service suffers and as a result i was left being frustrated, then I found Natalie at Peak Digital, things have started to turn around for the better. I wouldn’t hesitate to recommend Natalie for your PPC management requirements, she’s been nothing short of brilliant with gaining us more for our spend. Proactive about managing our campaign and helpful when it comes to her extensive marketing knowledge. We’ve been so impressed with her performance she now controls our affiliate marketing. If you’re looking for someone proactive to deal with your PPC do not look any further! “.

Ashley Parm – Managing Director

Mix Enterprises/SystemSAT

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