DAMAGED SOCIETY PPC

CASE STUDY

THE CHALLENGE:

Damaged Society, a high street fashion retailer sought our expertise as its UK search agency, to increase sales and revenue to their website. Our main objectives were:

  • Increase brand awareness
  • Increase revenue and sales

THE STRATEGY:

Damaged Society covers a wide range of products ranging in price.  All this meant that we needed to ensure we had great coverage of both the very specific product names that Damaged Society stock in addition to the more generic short tail product category keywords.

The way that we solved this problem was with using a few different types of AdWords campaigns. We also added AdWords labels to the feed in order to split out the shopping campaigns into high, medium and low value products so that we could bid according to price in Product Listing Ads (PLAs).

The rest of our campaign was split out into ad groups for different product brands, more general product campaigns and Dynamic Search Ads (DSAs) with low bids to pick up any queries not already covered.

 

THE RESULTS:

5:1

ROAS

158%

Increase In Traffic QoQ

2.5%

Conversion Rate 386%

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