As part of our approach, we began by auditing the performance of the existing PPC and shopping campaign. We identified opportunities for increased performance and implemented a number of changes, including unweighting the shopping campaign to best performing areas and applying bid strategies to the search campaigns.
As part of ongoing management we created new search campaigns and managed their shopping feed, maintaining and optimising their product feed to achieve best performance.
13% growth in YOY web sessions with the same spend
4.7% Adwords CTR
16% growth in E-commerce page views
66% growth in YOY sales