fbpx

SKINNERS BREWERY

CASE STUDY

THE CHALLENGE:

Skinners Brewery produce award-winning Cornish beers that showcase the South West’s trailblazing spirit. We were approached by them to imbue an added zest into their PPC and SEO campaigns – helping them showcase their fine beers to the world.

THE STRATEGY

As part of our approach, we began by auditing the performance of the existing PPC and shopping campaign. We identified opportunities for increased performance and implemented a number of changes, including unweighting the shopping campaign to best performing areas and applying bid strategies to the search campaigns.

 

As part of ongoing management we created new search campaigns and managed their shopping feed, maintaining and optimising their product feed to achieve best performance.

13% growth in YOY web sessions with the same spend

4.7% Adwords CTR

16% growth in E-commerce page views

66% growth in YOY sales

It’s time to scale new heights with your business.

Get your free SEO Assessment from Peaky Digital.