REYNOLDS OPTICIANS

WEBSITE DESIGN CASE STUDY

THE CHALLENGE:

Based in Penzance, Cornwall, Reynolds Opticians wanted to establish their digital presence with a re-design and development of their website and also a brand refresh. Their previous website came across as out-dated and hard to use creating a low impact on new visitors. With the brief being to increase engagement and conversion rates, Peaky Digital got to work and began the design process.

THE STRATEGY:

The finished article really achieves the brief. The website is now clean, modern and engages visitors with well-designed and strategically placed content throughout the site. Contact information is always accessible as is relevant information on the types of treatments and other crucial content.

The brand identity needed to stay true to its original design. Peaky Digital gave the brand logo a modernising refresh by using clean lines and updated typography.

SERVICES USED:

Branding

Web Design

Brochure Design

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