PC CERTIFICATES SEO & PPC
The PCC is a product that many audiences may be unaware of, making it important that an SEO campaign to improve visibility is supported by a direct PPC campaign. Our strategy to drive conversions on the site included:
- Creating a long-term SEO strategy that would grow site visitors
- Raise awareness with guest articles and infographics on relevant publications
- Setting up a PCC campaign to drive immediate traffic to the website
We identified the need to create a long-term SEO strategy to help build traffic to the site, including creating a blog strategy that targeted keyword acquisition, link mining competitor websites to create an outreach strategy and creating guest articles for links to build domain authority.
After conducting keyword research, we created campaigns to target both the Professional Consultants Certificates and also users searching for home warranties who may not be aware of the PCC as an alternative service offering.
PPC cost-per-lead of £37
PPC conversion rate
Website goal conversion rate