SEO & PPC CASE STUDY
Midlux Chauffeurs are a luxury private chauffeur service based in the East Midlands. Their team approached us for help in improving their digital footprint online – running an SEO and PPC campaign that would generate leads, primarily targeting their business executive audience. The brand were looking for support in increasing their presence in several key locations across the Midlands, including Birmingham, Leicester and Nottingham.
To secure the foundations of the campaign we performed a technical audit, identifying areas of the website that could be tweaked to improve performance. Rankings were a huge focus for Midlux Chauffeurs, so we conducted in-depth keyword research around each city and created an acquisition strategy to support this.
To increase brand awareness across the region we created a local SEO strategy, optimising for each individual city across the midlands. This included creating location-specific content, creating Google My Business profiles and building citations. This was reinforced with granular PPC campaigns that targeted each location.
Every 6-months we perform a review monitoring keyword ranking success, website health and PPC performance and adapting the strategy to ensure we are consistently improving key metrics.
Location PPC CTR
Increase In Landing Page Entrances