IMPACT FLOORING

DIGITAL MARKETING CASE STUDY

THE CHALLENGE:

Impact Flooring came to Peaky Digital looking for PPC, SEO, social media and email marketing services to really start driving results in the digital world. It was our task to double their enquiries year-on-year.

THE STRATEGY:

Impact Flooring were struggling to rank for their target terms due to a lack of website authority. Having completed a full technical SEO audit of their website and implemented some on page optimisation, we were keen to grow the authority of their website through content and outreach.

With a sustainable off-page strategy, we needed to ensure our increasing domain authority was balanced with the correct on-page strategy. Extensive competitor keyword and content research was conducted to ensure our client would become visible for the right keywords and with content that outperformed their competitors.

We then focused on restructuring the PPC account to ensure we were applying budget and effort on a priority basis, first looking for those high value leads and then broadening the campaign out for more top-of-the-funnel enquiries.

By observing lead quality at granular keyword level, we were able to recognise:

  • The keywords that have led to sales
  • The value of those sales
  • The ROI on those sales at keyword level

This made it possible to optimise the campaigns based on low vs high-quality lead data, making better use of our client’s budget and achieving a much higher return on advertising spend.

THE RESULTS:

345%

Increase In Enquiries

489%

Increase In Annual Revenue

235%

Increase in Organic Traffic

635%

Increase In Direct Traffic

420%

Increase In Social media Traffic

At Peaky Digital, you don’t just feel like another client. We’ve been impressed with every aspect of Peaky Digital. They ensure you get the maximum ROI and have helped us developed our full digital strategy generating outstanding revenue increases year-on-year.

Paul Kirkbridge, Managing Director

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