DIGITAL MARKETING CASE STUDY
Impact Flooring were struggling to rank for their target terms due to a lack of website authority. Having completed a full technical SEO audit of their website and implemented some on page optimisation, we were keen to grow the authority of their website through content and outreach.
With a sustainable off-page strategy, we needed to ensure our increasing domain authority was balanced with the correct on-page strategy. Extensive competitor keyword and content research was conducted to ensure our client would become visible for the right keywords and with content that outperformed their competitors.
We then focused on restructuring the PPC account to ensure we were applying budget and effort on a priority basis, first looking for those high value leads and then broadening the campaign out for more top-of-the-funnel enquiries.
By observing lead quality at granular keyword level, we were able to recognise:
- The keywords that have led to sales
- The value of those sales
- The ROI on those sales at keyword level
This made it possible to optimise the campaigns based on low vs high-quality lead data, making better use of our client’s budget and achieving a much higher return on advertising spend.
Increase In Enquiries
Increase In Annual Revenue
Increase in Organic Traffic
Increase In Direct Traffic
Increase In Social media Traffic
At Peaky Digital, you don’t just feel like another client. We’ve been impressed with every aspect of Peaky Digital. They ensure you get the maximum ROI and have helped us developed our full digital strategy generating outstanding revenue increases year-on-year.
Paul Kirkbridge, Managing Director