HOMESTEAD GARDEN ROOMS DIGITAL MARKETING

CASE STUDY

THE CHALLENGE:

Homestead Garden Rooms approached Peaky Digital to review their PPC campaign, which was managed in-house, and identify any opportunities for growth. After conducting a review of the account, we discovered a huge scope to reduce wasted spend in the account. As a result, we worked with Homestead on the management of their account.

When looking in their Analytics account, it was apparent that PPC wasn’t the only channel which needed to be reviewed – with channels such as SEO, email marketing and social media all needing optimising..

THE STRATEGY:

Initially we conduced keyword research along with competitor analysis to spot opportunity and gaps within the PPC account. We restructured the existing PPC campaign in-line with Google’s best practice, ensuring all keywords had match types, split-testing advert copy based on buyer behaviour and creating new ad extensions to fully utilise all space.

Once the campaign had accrued several months of data, it was clear that bespoke landing pages were needed for each of the campaigns built. Peaky Digital created all website copy for eight new tailored landing pages, increasing quality score of the campaign by 50% and also helping to boost organic visibility with these content rich and relevant pages.

Homestead Garden Rooms had a new website created and a refresh in branding to engage potential audiences. We took the opportunity of the website launch to look at wider digital marketing activity, conducting an in-depth SEO review and offering consultation on their marking strategy.

THE RESULTS:

 

90%

Increase In Traffic

9%

Increase In Session Duration

98%

Increase In New Users

262%

Increase In Organic Traffic

Increase in quality of leads

“Peaky Digital, have delivered to us a professional service, with a relaxed approach to understand our business needs. They have provided regular on hand support, created monthly reports and used language we understand thus enabling us to drive our business forward..So whether you’re a new start up, a small SME or an established business as we are, give Peaky Digital a go!”

Sarah Simmons

Director

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