Hartley Dental

PPC Case Study

THE CHALLENGE:

Hartley Dental approached Peaky Digital to help achieve two core objectives; increase visitors to the website and increase enquiries.

 

THE STRATEGY:

We spoke to Hartley Dental to find out what type of enquiries they wanted to drive. This helped us to find out what the revenue driving services were. Once we had a good understanding of their business, we carried out an audit of their current campaign, highlighting gaps and opportunities which we could take advantages of. We also benchmarked activity against their top competitors to identify any other prospects.

THE RESULTS:

14%

Increase in CTR

21%

Increase in Conversion Rate

30%

Increase in Quality Score

“Peaky Digital has recently started managing our PPC account at Hartley Dental and the improvement on service compared to our previous supplier is noticeable. Natalie produces great reports and is clearly very knowledgeable on her subject. Highly recommended.”

Edd Jones, Business Development Manager

Hartley Dental

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