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HANNELLS ESTATE AGENTS

CASE STUDY

THE CHALLENGE:

Hannells are a leading estate agents, based in Derby. They approached us to reinvigorate their PPC campaign – auditing current performance and using our insights to realign their Adwords strategy to meet business goals.

THE STRATEGY:

Firstly it was important to establish a strong overview of their current performance. We audited Hannell’s existing PPC campaigns, taking into account results-driven and best practice techniques. We also conducted a competitor benchmarking report, looking at the competitive landscape and how other estate agents in the area were performing in both their SEO and PPC activity.

From the audit and competitor report, we identified a number of opportunities, including a restructure of the established PPC campaigns and the creation of new campaigns to target service offerings including student lettings.

We also spotted an opportunity to target high volumes of engaged traffic with a low-cost remarketing campaign.

Targeted remarketing driving traffic to site at just £0.05 a click

10% reduction in cost-per-conversion

80% reduction in cost-per-click

“Peaky Digital are most definitely experts in their field and have a genuine passion for helping their clients get the most of their digital marketing. I would happily recommend to others who are looking to enhance their online presence and generate more leads and sales. “

Hannells Estate Agents

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