GYMWEAR
CASE STUDY
THE CHALLENGE:
Gymwear challenged Peaky Digital to audit their current PPC campaign as well as manage the account in order to increase enquiries.
THE STRATEGY:
We carried out an initial review of Gymwear’s PPC campaigns as well as an Analytics review and noticed that key metrics could be drastically improved.
We set to work, installing user experience software to see how people were engaging with the website, helping us to make recommendations on structural changes to help the customer journey and ultimately, increase the conversion rate.
We put focus on brands as well as specific product categories, utilising dynamic remarketing, Google Shopping and gmail sponsored ads. We optimised the Shopping feed, using custom labels to optimise the campaign to low profit vs high profit items in order to generate a stronger ROI.
THE RESULTS:
131%
Increase in Click Through Rate
27%
Decrease in Cost Per Click
41%
Decrease in Bounce Rate
57%
Increase In Conversion Rate
Peaky Digital have helped optimise our PPC campaigns, creating new opportunities to get new customers to the website. As a result, we’ve seen a decrease in our bounce rate, an increase in our click through rate and have a more tailored campaign.
Phil Elliott
Director, GymWear