EAT SQUARE PPC: SEARCH & REMARKETING

CASE STUDY

THE CHALLENGE:

Eat Square approached Peaky Digital to generate more leads to their website through a PPC campaign. PPC is a channel that had previously been utilised but they did not see strong results.

THE STRATEGY:

We restructured the Google AdWords account to improve the ability to target conversions, on top of this we created several new campaigns for new target keywords to help broaden the paid advertisements for seasonal and regional differences.

The approach taken to improve the performance of paid advertising for Eat Square included…

  • Carrying out a detailed market and keyword research
  • Carrying out competitor research
  • Customer profiling to determine best sectors to target for highest returns
  • AdWords account restructuring
  • Bid optimisation for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace
  • Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores
  • Testing and ongoing improvement to ad copy to encourage high click through rates and improved conversion rate
  • Creating creative ad copy to encourage a significant increase in click through rates
  • Use of negative keywords to remove “wasted clicks” and make better use of available Adwords budget
  • Creation of remarketing campaign to bring people back to the website with frequency capping
  • Account optimisation at the keyword level to give the best performance

 

THE RESULTS:

188%

Increase In Traffic

5.25%

Conversion On Enquiry Forms In Month One

250%

Increase In Goal Completions

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