THE STRATEGY:

With a huge portfolio of brands under Bare Necessities umbrella, our team knew there were a lot of possibilities to be had in this project.  Prior to our management, the company had found PPC challenging – competing against themselves across multiple product lines and brands for certain keywords.We worked with the company to brand each of its lines effectively and optimise them separately in the search results.

We completed an initial restructure of the company’s paid search accounts. Our dedicated team created a whole new account structure that utilised all Google Ada match types according to Google’s best practices.

We implemented new display campaigns and shopping campaigns. Conducting a full optimisation of the company’s Google Shopping feed, we created cleaner feeds that were dynamically optimised to convert.

For our organic search approach, we established secure foundations with comprehensive technical and content audits – resulting in a series of actionable recommendations.

Our content team produced rich unique meta descriptions to resolve any duplicate issues. After this was accomplished, we turned our focus to optimising category pages with industry-leading practices. We then expanded this to focus creating new engaging content for the website. Our content strategists worked on creating editorial content for the company’s blog and planning editorial pieces that we pitched to external sites for placement. Our outreach specialists worked exhaustively to get high domain authority relationships with other sites to earn the company quality backlinks and increase online visibility.