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ANDY WILSHER SINGS PPC CASE STUDY

THE CHALLENGE:

Andy Wilsher Sings is a professional tribute singer specialising in weddings, birthdays, corporate events and more. The team approached us to help turn their PPC campaign around and drive targeted traffic to the website.

 

THE STRATEGY:

After an initial account audit, we focussed on updating advert copy, applying bidding strategies and in-market audiences and restructuring campaigns to focus on tailored performances including: Rat Pack Tribute, Michael Buble Tribute and Robbie Williams Tributes. We ensured that the adverts had a strong tone of voice, with a direct call-to-action that would encourage users to book Andy Wilsher for their live entertainment.

THE RESULTS:

 

Optimised cost-per-lead of £13

Over 3,000 brand impressions and 400 clicks to website driven per month

Driving targeted traffic to the website at a cost-per-click of £0.65

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