AGENTIS WORKWEAR SEO & PPC

CASE STUDY

THE CHALLENGE:

Prior to partnering with Peaky Digital, Agentis Workwear had seen mixed results from their PPC efforts. After a website refresh, the brand approached Peaky Digital to boost enquires to their website.

 

THE STRATEGY:

With enquiry levels being a core goal for the company, establishing a Return On Ad Spend goal — or ROAS — was paramount in guiding our optimisations.

Peaky Digital’s PPC team took over management of the company’s Adwords account, working closely with the client to fix their conversion tracking scripts. Prior to this, data from the Analytics was over-inflating metrics, giving an inaccurate overview of performance.

After implementing remarketing pixels, we created remarketing campaigns that allowed our team to build adverts with messaging that was tailored to previous visitors of the company’s website.

With our ROAS goal in mind, our next priority was to extensively build out the company’s account to ensure coverage of relevant keywords applicable to its product set. We included granular keywords in order to improve return and to target more qualified searchers.

THE RESULTS:

 

456%

Increase In Website Traffic

14%

Increase in Page Session Duration

471%

Increase In New Users

731%

Increase in Organic Positions

“It’s great working with Peaky Digital! The team are easy to work with and transparent with all work undertaken. We’ve seen positive results in a short period of time and continue to do so.”

Jas Singh

Director

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