Why use Reviews for your Business?

We all read reviews when we’re buying, don’t we? We look for reassurance in the product or service we are about to buy. This makes reviews a powerful tool due to the influence they have over purchasing decision. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Therefore, as a seller, this is a crucial element of your online success.

Looking for online reviews has become part of the buying process for people that every website should be utilising them.

We found an interesting article from Shopify with some interesting facts:

  • On average, 75% of reviews posted on review websites are positive, and 71% of consumers agreed that reviews make them more comfortable that they are purchasing the right product or service.
  • Reviews can lead to a 4.6% increase in conversion rates.
  • Reviews produce an average uplift in sales of 18%
  • On average, 75% of reviews posted on review websites are positive, and 71% of consumers agreed that reviews make them more comfortable that they are purchasing the right product or service.
  • Negative reviews can increase conversion up to 67%
  • Reviews can lead to a 4.6% increase in conversion rates.
  • Reviews produce an average uplift in sales of 18%
  • 70% of customers consult reviews or ratings before making a final purchase.
  • 63% of consumers are more likely to purchase from a site if it has product ratings and reviews.
  • 67% of consumers read 6 reviews or less before they feel they can trust a business enough to make a purchase.
  • As many as 79% of consumers trust product reviews as much as a personal recommendation.

What are the benefits of online customer reviews?

  1. Free advertising
  2. Improved search engine results
  3. Recommendation
  4. Constructive suggestions
  5. Relationship building
  6. Customer perception
  7. Unbiased insight
  8. Build trust and credibility

 

The SEO benefits of reviews

Improving conversions customer experience should be the core reason of user reviews, however, as a digital marketing expert, we obviously get excited about the SEO benefits which come with reviews.

These include:

  • Fresh, unique content and updated content
  • User-generated content can distinguish a product page in the search results. This makes pages more useful to customers, increasing the chance of ranking highly in Google and Bing
  • Improve rankings for ‘product name’ + review
  • Reviews are an increasingly important part of the purchase journey for online consumers. Therefore, your customers are actively searching for reviews increasing searches for keywords such as ‘review’, or ‘ratings’.
  • Increased click-through-rate
  • Content generated by user reviews increases the chance of ranking well for long tail keywords

How to Generate Customer Reviews?

  • Use a reviews provider
  • Email customers post-purchase
  • Ask for reviews on product pages
  • Make the process as simple as possible
  • Offer incentives for leaving reviews

If you have any questions, or want to know how your business could be utilising reviews, get in touch.