Need to make changes to your homepage, fast? In an ideal world any tweaks of your website would be made on the findings of robust amounts of data from sources like heat-mapping software or user-testing experiments, or even split-tested through conversion-rate-optimisation (CRO) activity. But what happens when that information isn’t available and you need to make improvements to your homepage quickly? We’ve listed seven top ways you can optimise your homepage quickly with ease:
#1 Improve image and video sizes. Page loading times have a significant impact on your bounce rate, as many users will leave a page if it takes longer than a few seconds to load. Google’s mobile page speed tool, , will analyse your loading speed and recommend tweaks you can make to speed this up, which may include image compression or other optimisation techniques.
#2 Implement heading structures. Heading tags are important to signal to Google the importance and organisation of content on your page. Your most important heading should have a <H1> tag (there only should be one of these), followed by <H2> tags for each new section, and <H3> tags for each sub-section. Make sure your heading tags include keywords that you want your page to rank for.
#3 Spruce up your copy. The content on your page can be the difference between guiding a user through to conversion and putting them off buying from you completely. Remember to write with your audience in mind and use persuasive language to position your services as a desirable purchase. Include a clear company statement at the top of your page that describes your brand mission in a few words, followed by a short description of your service offering.
#4 Check the layout and navigation. The further down a page the user has to scroll, the more likely they are to drop off. It’s important to make sure that all the important information on your homepage is above the fold (the initial screen before a user has to scroll further down) so that it isn’t missed. Navigation should be clear and your pages should be clearly labelled within the menu with short titles. On your homepage it should be clear how the user can navigate to the next step, so make sure you have clear call-to-action buttons throughout each section of the homepage.
#5 Include a responsive phone number. You want to make it as easy as possible for your customers to convert, so including a responsive phone number (one that can be clicked on to dial) in the top right-hand corner of your page is an ideal way to let your user convert quickly, without the risk of losing them as they have to navigate through several actions to a point of contact.
#6 Add your logo on the page. Your logo is an important part of who your brand is and what it stands for. Make sure to display it prominently on your home page.
#7 Include trust indicators. People buy from credible sources. If you’ve won or been shortlisted for any awards, or hold any accreditations, include these as badges on your homepage. You can also pull in your review ratings from third party sites like reviews.co.uk or Trusted Traders to show clients recommendations from previous users. Even just adding in statements of trust to your copy, like ‘guaranteed quality promise’, and having these displayed as icons on the page can help to reinforce a feeling of reliability.
Want help improving your website, or more information on optimisation strategies like heat-mapping and CRO? Get in touch with our friendly team today!