As a big Google advocate, there is no surprise that the tools recommended in this blog are Google tools. However, they are exceptionally useful.
Google Analytics is a free service and is compatible for every CMS from WordPress to Magento, Umbraco to Drupal.
The software allows you to record how many visitors are coming to your website, how they found your website (paid search, organic search, social media etc), how long they stayed on your website, whether they are new or existing visitors and lots more.
Google Analytics is at the core of all our data analysis to ensure we are providing you with the best possible integrated strategy.
Google Trends is a fantastic data insight tool, showing you seasonal trends, year on year comparisons, hot search terms in your industry, historic behavior and so much more!
You start by entering your search term into the box, and can filter your search by, location (worldwide, country, city), timeframe, categories and type of search (news, web, video, shopping). The results are then broken down by historic trending and localized behaviors.
We feel Google Trends is a very under utilized tools, which allows you to explore so much data!
Google Keyword Planner
To start any SEO or PPC strategy you need to know what your customers are actually searching for, how often they are searching and how competitive the terms are. Google’s Keyword Planner provides you with all this information as well as seasonality so we can provide solid recommendations on when we should be upweighting budgets to really capitalize on revenue.
From this research, we can see what terms we should be optimizing for SEO as well as how much terms would cost for PPC.
Google Drive offers cloud software for free and the great thing about is that more than one person can edit a document at once! Therefore, I can edit a document in Leicestershire whilst my client is editing the same document in Cornwall.
So, no need to invest in memory sticks as you can store all your document in one place on Google Drive.
Google Search Console
Google Search Console allows you to really optimise your website and understand your customers better. You can link your Search Console into your Google Analytics.
Google Search Console allows you to see any website errors, 404 errors, what people are searching for to get to your website, CTR of keywords and much more. This doesn’t just help SEO but it also helps inform keywords that are working well in organic to transfer into your PPC campaign.