Is your website a single page site? If so you could be missing out on a valuable opportunity to engage your visitors and help them convert. Learn more about the importance of content and how adding extra pages could help your business grow online!

Why Is Content Important?

Adding more pages to your website will increase the time spent on your website, which is a factor in helping your SEO efforts. These additional landing pages also give you opportunity to provide your audience with more information that will help them understand more about your services, company values, processes and more – increasing the likelihood that they will convert.

Four Pages Your Website Should Have

Could you be missing out on valuable content opportunities? Take a look at some of the key pages you should be incorporating into your website today:

About Us

An About Us page is a great way to show your audience the team behind the services! Tell customers your brand history, a summary of the services you offer and the key values that your brand lives by. Putting individual team profiles is great for encouraging trust and building credibility, as it allows your website visitors to connect with your business.


FAQs

FAQs are an important addition to your website. They’re ideal to address commonly asked questions or clarify issues that may not be clear regarding your services, helping customers making an informed choice and freeing up valuable resources by reducing the amount of queries customers direct to your team. Make a list of the most commonly asked questions and use these to start off your FAQ page.

Blog

Hosting blogs on your website is ideal for providing your customers with interesting and informative content, whilst encouraging them to keep coming back! Uploading blogs will also help your SEO as it encourages your website to be recrawled and can help in your strategy of ranking for keywords. Add a blog page to your site and use websites like Answer The Public to get you started when thinking of content ideas.

Case Studies

Add case studies to your website to show businesses how you’ve helped similar companies to theirs! Your case studies will allow you to show off the great work that your business has done and build trust with your audience.

Get Help Improving Your Website Today

Do you want help creating engaging content and adding pages to your website? Our expert team can help you design new pages, create engaging content and upload and carry out general website administration that will help improve your presence online. Get in touch with the team today to find out more!